Are you stuck in the January scramble, wondering what to promote while everyone else seems prepared? In this episode, we reveal why waiting until January to plan your business year is keeping you behind... and what to do about it. We share the exact 12 sheet planning method they use with multi-million dollar business owners and brand new entrepreneurs alike. This simple two hour system maps out your entire year strategically, ending the revenue rollercoaster for good. You'll discover why reactive planning keeps you stuck, how to leverage Q4 for competitive advantage, and the monthly marketing focus framework that creates consistent income. Whether you're a coach, consultant, or service provider earning $50K to $150K inconsistently, this episode will transform how you approach business planning.
Key takeaways:
The game changing power of starting your planning in October or November
Why launching four times per year beats constant promotion
How to map your calendar anchors and quarterly launches strategically
The biggest planning mistakes that keep coaches overwhelmed
Real framework for choosing your monthly marketing focus
How to enjoy the holidays guilt free with Q1 already planned
If you'd like to learn how to create LinkedIn content that drives measurable results, reserve your free spot: The Expert's Edge Workshop: LinkedIn Content That Closes Deals
Posting consistently on LinkedIn but your DMs are crickets? In this episode, Scott pulls back the curtain on why so many coaches, consultants, and service providers are stuck in the content hamster wheel, and what actually moves the needle from visibility to paying clients.
After guiding thousands through their LinkedIn transformation, we're sharing the framework that separates content that converts from content that just collects dust. You'll discover why your posts might be getting engagement but not generating revenue, and the exact approach that builds the kind of trust that leads to booked calendars.
If you're tired of showing up without seeing results, this episode delivers the strategy you've been missing.
Key takeaways:
The real reason connection trumps consistency (and how to create it)
What separates scroll-stopping content from deal-closing content
The reflection-style post formula that positions you as the obvious choice
How to stay visible without the burnout or creative drought
Ready to stop guessing and start converting? Join our free two-day workshop, The Expert's Edge (November 24-25, 2025): The Expert's Edge Workshop: LinkedIn Content That Closes Deals
Are you getting likes and comments on LinkedIn but struggling to convert that engagement into actual paying clients? In this episode, we reveal why visibility alone doesn't equal revenue and what's really missing from most LinkedIn content strategies.
We break down the exact shift from posting for attention to posting for conversions, plus share how one consultant closed a $10,000 deal by changing her content approach.
Key takeaways:
Why the "post consistently and clients will come" advice keeps you stuck in the Engagement Trap
The revenue mindset: how to post with a clear path from content to booked client
The Authority, Story, CTA Framework that actually converts
How to create CTAs that spark real client inquiries instead of just more likes
If you'd like to join our FREE 2-day live workshop, The Expert's Edge: LinkedIn Content That Closes Deals (November 24-25, 2025), visit: Register for The Expert's Edge Workshop Here
Here's what most coaches and consultants get wrong about LinkedIn in 2025: they think everything changed. Spoiler alert... it didn't. In this episode, we're breaking down why the strategies that actually build trust and generate leads haven't changed, they've just become more critical.
After working with hundreds of service professionals inside our Expert Content Society, we've seen what separates those getting real results from those spinning their wheels. We're sharing the eight proven strategies still delivering consistent leads this year, plus why so many waste time on approaches that look good but don't convert.
If you've been posting without seeing engagement or client conversations, this episode gives you the framework to make your content actually work.
Key takeaways:
Why leading with value creates sales conversations naturally
How to use personal stories to build trust AI cannot replicate
Our approach to using AI tools while keeping your unique voice
Why showing up consistently beats waiting for perfect
Visual strategies that stop the scroll in 2025
How asking questions and building community converts better than broadcasting
The CTA element most people forget that tanks conversion rates
Ready to master LinkedIn content that connects with your ideal clients? Join our Expert Content Society waitlist for early access to our proprietary AI prompts, Canva templates, and exclusive workshops: Join the ECS Waitlist Here
Think connecting with bestselling authors, industry experts, and thought leaders on LinkedIn is out of reach? We're here to tell you it's not only possible, it's something we do regularly.
In this episode, we're pulling back the curtain on the exact strategy we use to connect with influencers and micro-influencers in our space, including people like Andy Crestodina (author of Content Chemistry), Travis Bradberry (author of Emotional Intelligence 2.0), and Lee Salz (author of Sell Different).
Here's the truth most people miss: when you send a connection request to someone with a significant following, they're not just clicking "accept." They're vetting you. And if your profile doesn't pass the five-second test, your request gets ignored just like everyone else's.
We break down exactly what influencers look for before accepting a connection request, and more importantly, how you can position yourself as someone worth connecting with.
In This Episode, You'll Learn:
The reality check about how influencers vet connection requests before accepting
Why your LinkedIn profile is doing the heavy lifting (before you even say hello)
The four key elements every profile needs to establish instant credibility
Real examples of how we've connected with industry leaders and turned those connections into podcast collaborations
How to make your outreach genuine without coming across as salesy
The long game of building follower count, newsletter subscribers, and recommendations (and why these numbers actually matter)
What You Can Do Right Now:
Stop sending generic connection requests to people who matter. Start by fixing your LinkedIn profile so it does the work for you. Your background banner, headline, featured content, and social proof all play a role in whether someone accepts your request or scrolls right past it.
Consistency wins. You're not going to go from where you are now to 35,000 followers overnight, but showing up with valuable content, building your network, and growing your credibility will open doors you didn't think were possible.
Free Resource Mentioned in This Episode: LinkedIn Post Templates to Boost Engagement Want to start posting content that builds your credibility and attracts the right connections? Grab our free LinkedIn Post Templates here: 3 High-Impact LinkedIn Post Templates
👥 ABOUT THE TIME TO GROW: We help coaches, consultants, and service-based professionals build sustainable businesses through foundational strategies, personal branding, and LinkedIn lead generation. Our programs include Expert Foundations, Expert Content Society, and Expert Authority.
🔗 CONNECT WITH US: LinkedIn:
https://www.linkedin.com/in/nancyevans1/
https://www.linkedin.com/in/scottaaroncoach/
Website: The Time To Grow
📚 RESOURCES MENTIONED:
Content Chemistry by Andy Crestodina
Emotional Intelligence 2.0 by Travis Bradberry
Love what you heard? Subscribe to the podcast, leave us a review, and share this episode with a coach, consultant, or service provider who's ready to level up their LinkedIn game.
You're posting on LinkedIn consistently. Your engagement is solid. People are actually interacting with your content.
But your visibility? Flat.
This week's podcast episode tackles the one thing most coaches and consultants completely overlook when trying to grow on LinkedIn... and it's not your content.
We're breaking down why great content without the right network is like hosting a killer event and forgetting to send the invitations. (Spoiler: LinkedIn gives you 400 invitations every single month, and most people aren't using them.)
Here's what we cover:
Why your content strategy is only half the equation
The 400 monthly connection invitations you're probably ignoring
How to connect with your ideal clients without being pushy or salesy
The strategic networking approach that actually builds relationships
Why the comments section is where the real magic happens
If you've been wondering why your LinkedIn efforts aren't translating into real business growth, this episode will change how you think about visibility.
Ready to Level Up Your LinkedIn Game?
Grab our three high impact post templates that help you create content positioning you as a thought leader while attracting ideal clients. Link below 👇
Stuck in the daily content grind on LinkedIn? Posting every day but barely seeing any traction? We dive into the content creation trap that's keeping coaches, consultants, and service providers invisible on the platform... and how to break free from it.
Forget everything you think you know about "consistent posting." In this episode, we expose why real-time content creation is sabotaging your growth and reveal the behind the scenes strategy that delivered 650,000 impressions and connected with 172,000 professionals in just eight months.
You'll uncover LinkedIn's hidden scheduling feature that changes everything, learn why authentic beats generic every single time, and master the art of batch content creation that actually converts.
Key takeaways:
The AI content flood happening right now and your competitive advantage
A simple two-step system that eliminates daily posting stress
LinkedIn's secret weapon for staying consistently visible
Real numbers from a strategy that actually works
How the Expert Content Society transforms content chaos into clarity
👉 Download our: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients, which includes instant access to our Origin Story GPT (AI Tool) so you can write your story today → 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients
If you've been posting consistently on LinkedIn but struggling to attract quality leads, this episode might just change everything for you.
After working with hundreds of service-based professionals over six years, we've identified the single biggest factor that separates those who break through from those who stay stuck: focus.
In this episode, we dive deep into why specialists consistently outperform generalists on LinkedIn, and more importantly, how you can make the strategic shift from trying to serve everyone to becoming the go-to expert for the right people.
What You'll Learn:
The "generalist trap" that's keeping you invisible to your ideal clients
Why trying to help "entrepreneurs" or "small business owners" is actually hurting your business
Real examples of clients who 5x'd their revenue by narrowing their focus
The psychological reason prospects choose specialists over generalists every time
A simple framework for choosing your specialization without overthinking it
How specialization makes everything easier: content creation, profile optimization, and lead generation
Key Takeaways:
Whether you're a coach, consultant, wellness provider, or any other service-based professional, this episode will show you why the riches really are in the niches... and how to find yours.
Perfect for:
Service-based entrepreneurs who want to stop competing on price and start commanding premium rates as the recognized expert in their field.
Resources Mentioned:
Expert Authority Program: thetimetogrow.com/expert-authority
Connect with us:
Website: The Time To Grow
Email: support@thetimetogrow.com
Learn more about The Expert Authority Mastermind at: Expert Authority
Feeling like AI might make your expertise obsolete? Wondering if courses are actually dead and LinkedIn still works? In this episode, we tackle the fears keeping coaches and consultants up at night and reveal why human expertise is becoming more valuable, not less. We share the real data about what's happening in our industry and the strategic shifts that separate thriving experts from those getting left behind.
Whether you're questioning the value of your offerings, feeling overwhelmed by rapid technological change, or ready to future-proof your business while leveraging AI's power, this episode provides the clarity and confidence you need to thrive in this evolving landscape.
Key takeaways:
Why information overload has created unprecedented demand for real expertise
The evolution vs. extinction truth about online courses and how to revamp yours
LinkedIn's explosive Q3 growth data and why it remains massively underutilized
How to enhance your offerings with AI tools instead of being replaced by them
The mindset shift that transforms uncertainty into strategic advantage
Ready to master LinkedIn and build unshakeable authority in your field?
Join us for our free LinkedIn Client Journey Workshop where we'll show you how to position yourself as the go-to expert while building a sustainable client acquisition system. This five-day intensive workshop (September 22-26, 12-1 pm EST) will teach you our proven framework for turning LinkedIn into your most powerful business asset.
Register for our free LinkedIn Client Journey Workshop here: The LinkedIn Client Journey Workshop
Getting LinkedIn views but no clients? In this episode, we reveal why brilliant content fails to convert and share three subtle shifts that transform LinkedIn lurkers into paying buyers.
We break down why polished posts don't lead to sales, why generic outreach damages your reputation, and the mindset shift that changes your entire LinkedIn approach. This isn't about viral content, it's about building trust that makes conversations possible.
Whether you're a coach, consultant, or service provider struggling to turn LinkedIn engagement into revenue, this episode gives you the proven system to bridge the trust gap and start closing deals.
Ready to master the trust-building strategies that lead to consistent revenue? We’re opening early VIP enrollment for our Expert Authority Mastermind. A year-long program combining group coaching with personalized strategy sessions (limited to 10–15 participants).
Sign up today for: The LinkedIn Client Journey Workshop
Are you posting consistently on LinkedIn but still struggling to convert connections into clients? In this episode, we reveal the three non-negotiables that separate elite LinkedIn users from those posting into the void, plus the "Engage, Acknowledge, Ask" method that transforms ghosted connections into engaged prospects.
After working with hundreds of coaches and consultants, we break down why most professionals completely miss the mark on LinkedIn strategy and how to create a repeatable system that turns LinkedIn into your most powerful lead generation tool. Whether you're getting low engagement despite consistent posting or wondering why your LinkedIn presence isn't translating to business growth, this episode will shift your entire approach to the platform.
Key takeaways:
The fatal mistake of "posting and ghosting" and how to fix it
Why network growth is essential for LinkedIn visibility and revenue
The three specific strategies elite users implement for consistent results
How to use LinkedIn as a lead magnet for your business
Real systems for converting connections into discovery calls
Perfect timing as we head into Q4, the prime season for business growth and setting yourself up for 2026 success.
Ready to transform your LinkedIn presence into predictable revenue? We're opening early VIP enrolment for our Expert Authority Mastermind. A year-long program combining group coaching with personalized strategy sessions (limited to 10-15 participants).
Learn more: Expert Authority
Are you tired of hearing conflicting advice about LinkedIn for your service-based business? In this episode, we reveal the real truth about LinkedIn success for coaches, consultants, and service professionals.
After working with hundreds of service providers, we share why most LinkedIn "experts" are getting it wrong and the actual strategies generating real results. Discover why LinkedIn isn't a get-rich-quick platform, learn from real case studies including a CPO who turned one poll into a $15,000 contract, and understand why the "slow burn" approach consistently outperforms viral content tactics.
Key takeaways:
Why LinkedIn rewards authentic connection over viral content
Real success stories: from newsletter readers to $12K clients
How to build multiple revenue streams through strategic networking
Why your LinkedIn profile is your professional billboard
The comprehensive strategy that connects LinkedIn to your entire business ecosystem
Whether you're just starting on LinkedIn or struggling to see results, this episode will help you treat LinkedIn like the powerful business development tool it actually is.
We help service-based professionals build sustainable businesses through strategic LinkedIn use and foundational business systems. Ready to transform your LinkedIn presence into predictable revenue? We're opening early special VIP enrollment for our Expert Authority Mastermind (limited to 10-15 participants). This year-long program combines group coaching with personalized strategy sessions to help you master LinkedIn and scale your business.
Interested in learning more about Expert Authority? Visit: Expert Authority
Are you posting consistently on LinkedIn but struggling to convert those connections into paying clients? In this episode, we reveal three proven strategies that help coaches, consultants, and service providers turn their LinkedIn presence into an email list building machine.
We've identified the crucial missing piece between LinkedIn visibility and actual sales... moving connections off the platform and into your email list where you can build deeper relationships.
We break down the overlooked goldmine at the top of every LinkedIn profile, how to strategically use LinkedIn newsletters for dual list building, and why LinkedIn Live events remain underutilized for connecting with ideal clients.
Key takeaways:
The Featured Content section strategy most professionals ignore
How to use LinkedIn newsletters to build both platform and email subscribers
Why LinkedIn Live events work for list building and how to get started
How to focus on genuine value over just collecting email addresses
Want to see these strategies in action? Take our business assessment to evaluate where you stand with LinkedIn and email list building. You might be surprised by what you discover about your current approach.
Are you exhausted from cold connection requests and competing for attention in LinkedIn's crowded newsfeed? In this episode, we reveal the strategic corner of LinkedIn that's quietly delivering better networking results for those who know how to use it: LinkedIn Groups.
While most coaches and consultants waste time on spray and pray networking tactics, smart professionals are building meaningful relationships through strategic polling in targeted communities. We break down our proven LinkedIn Groups strategy that transforms networking from desperate outreach into strategic relationship building.
You'll discover:
Why strategic polling is the only content you should post in LinkedIn Groups
Our weekly rotation system for testing group engagement across 6 groups
Real results from our approach: 543 votes, 33 comments, and 15,000 impressions from one poll
The goldmine feature that lets you connect with every poll voter for strategic networking
Why the 10K member rule determines which groups are worth your time
How to structure polls that spark conversations and position you as the expert
We share why focusing on 1-2 high value groups beats joining dozens, how one strategic poll generates content ideas for weeks, and the algorithm advantage that multiplies your visibility across LinkedIn. You'll discover the biggest mistakes that kill credibility instantly and learn the engagement tactics that actually build trust with your ideal clients.
Whether you're struggling to get noticed on LinkedIn or tired of ineffective networking approaches, this episode will help you leverage one of the platform's most underutilized features for sustainable business growth.
Ready to discover what your business needs most to accelerate growth? Before implementing any LinkedIn strategy, take our Business Assessment to identify the specific gaps that might be holding you back. This 2-3 minute evaluation reveals whether you should focus on LinkedIn tactics, business foundations, or scaling strategies first: Business Assessment 2025.
Are you creating amazing LinkedIn content but struggling to turn those connections into paying clients? In this episode, Scott talks about why trust is the missing piece between LinkedIn visibility and profitability. After working with hundreds of coaches, consultants, and service providers, Scott shares the systematic approach to building credibility that naturally leads to business opportunities.
If you’d like to learn some ways to post content that builds trust on LinkedIn, check out our 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients: 3 High-Impact LinkedIn Post Templates
Struggling to create consistent LinkedIn content that actually gets results? We're pulling back the curtain on Expert Content Society to show you exactly what makes this membership the go-to solution for coaches and consultants who want to master LinkedIn without the overwhelm.
After watching professionals invest in one-time LinkedIn courses that become outdated faster than yesterday's trending hashtag, we built something different. Here's what you get:
Monthly Live Workshops Fresh strategies delivered every month, not stale content from 2022. We stay ahead of LinkedIn's changes so you don't have to play catch-up.
Ready-to-Use Content Arsenal AI-powered prompts that sound like you, professionally designed Canva templates, and swipe files from top-performing posts. No more blank screen panic.
Accountability That Actually Works Monthly challenges plus a community that celebrates your wins. Because willpower alone doesn't build habits.
Expert Guidance When You Need It Direct access to proven strategies plus real-time feedback on your content. No more guessing if you're doing it right.
Continuous Evolution While other courses gather digital dust, we adapt monthly based on what's working now.
The result? Members are landing clients, building authority, and actually enjoying their LinkedIn presence instead of dreading it.
Ready to transform your LinkedIn presence? Doors open July 28th! Click here to learn more:Expert Content Society
Are you using AI to create LinkedIn content but feeling like your posts sound robotic and generic? In this episode, I reveal the strategic approach that separates successful coaches from those whose AI content gets lost in the noise.
After helping hundreds of professionals through Expert Content Society, I expose the fatal flaw that's making 99% of coaches sound exactly like everyone else, and share the exact framework for using AI as a strategic thinking partner instead of letting it do all the work.
You'll discover why polished AI content often performs worse than authentic posts, the red flags that show AI is undermining your authority, and how to maintain your expert voice while still leveraging AI efficiency.
Key takeaways:
The difference between using AI strategically versus letting it hijack your voice
Warning signs that your AI content has gone generic
How to lead with your lived experience while letting AI organize your thoughts
The shift from corporate speak to authentic communication
Real strategies for creating content that converts prospects into clients
Whether you're struggling with content consistency or feeling disconnected from your own posts, this episode will help you use AI in a way that amplifies your expertise instead of masking it.
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way.
👉 Join the waitlist for our Expert Content Society and be the first to know when doors open again. Expert Content Society
Stop falling into spammy tactics and comparing yourself to others on LinkedIn. You probably have NO idea what is really happening behind the scenes.
Key takeaways:
What Linkedin Impressions are
What is realistic
What are some common practices that are killing your impressions and engagement
If you're ready to transform your LinkedIn presence and connect with other professionals mastering content creation, explore Expert Content Society and join the waitlist. Expert Content Society
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way
Are you posting consistently on LinkedIn but still struggling to attract your ideal clients? In this episode, we reveal why most coaches and consultants fail at LinkedIn content strategy and share their proven Visibility-to-Conversion Method™ that transforms scattered posting into client attracting content.
We've identified the three critical mistakes keeping talented professionals invisible online and walk you through our strategic framework that combines AI efficiency with authentic expertise.
Whether you're worried about sounding salesy or feeling lost about what to share, this episode gives you the clarity to turn your LinkedIn presence into a lead generation system.
Key takeaways:
The three biggest LinkedIn content strategy mistakes keeping you invisible
Why hiring someone else to manage your content often backfires
Our Visibility-to-Conversion Method™ framework for strategic posting
Real examples from Expert Content Society members who've seen results
Want to Go Deeper?
If this resonated, here are two ways to keep the conversation going:
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way
👉 Join the waitlist for our Expert Content Society and be the first to know when doors open again Expert Content Society
What's your biggest challenge with LinkedIn content right now? Drop a comment below and let's solve it together.
Are you constantly chasing new lead generation tactics but still struggling to attract your ideal clients? We reveal why "I just need more leads" is rarely the real problem for coaches and consultants.
We've discovered the deeper pattern most entrepreneurs miss: fear of visibility is the silent killer of business growth. While you're perfecting funnels and downloading templates, the real barrier might be your hesitation to truly show up and be seen.
We break down why talented coaches with great content struggle to convert and share our practical strategies for overcoming visibility blocks.
Key takeaways:
Why "content ghosting" happens to experienced professionals
The hidden cost of perfectionism in marketing
How to shift from volume-focused to visibility-focused growth
Simple questions to identify what's really holding you back
Perfect for coaches and consultants who feel like they "should" have more clients by now but can't figure out why their efforts aren't converting.
Ready to stop hiding and start showing up consistently? Join the waitlist for our Expert Content Society: The Expert Content Society Waitlist
👉 Join our FREE LinkedIn Content Roadmap Workshop at Clients on Command Workshop: Your LinkedIn Content Roadmap to learn how to build your content strategy the expert way.