Vending is old, dirty and unhealth, right? Wrong! Many times, when negotiating and creative beverage partnerships, beverage vending is really treated as an after thought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain why that's a mistake. In this episode, Martin explains the benefits of a well-thought out vending program, ways to make vending a healthier platform, and how to structure vending to be one of the most profitable ventures in your organization.

"If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to sho why exclusive or semi-exclusive beverage agreements lead to increased beverage sales and profits.

The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to your customers and employees? Join us this week as Heather Neisen, Healthcare Practice Leader at Enliven, pushes back on this common misconception, and shares 3 ways that beverage deals - if structured the right way - can promote health and wellness in your organization.

Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can be a challenge to keep all of the pieces straight. Listen as Michael Kuhn, Enliven's Director of Account Services, shares three insights to help you navigate the conversion stage and handle the process with ease.

What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera PACE, joins the podcast to share about his experience with a beverage deal and how he helped his organization achieve 40%+ savings.

Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what motivates the beverage companies to compete so aggressively for these relationships? How do the largest beverage companies in the world view airports? Martin Strobel, Airport Practice Leader for Enliven, joins the show to discuss three reasons why beverage companies love to partner with airports.

What can an FBI-trained agent teach us about negotiation? How are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior Partner at The Negotiator Guru, sits down to share some practical tips on how to set up your negotiation for the best chance of success.

What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional "pouring rights" agreement in a way that makes sense for your brand? Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 2 of our 2 part series.

What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement? Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.

People trust their healthcare provider more than they trust their banker, judge, or newscaster. It's no wonder that major brands want to partner with the healthcare sector. Heather Neisen, Enliven's Healthcare Practice Leader, joins the podcast to explore all the reasons that brands crave healthcare partnerships - and how healthcare executives can take advantage of it.

Beverage deals are for the big guys, right? Wrong! On today's episode, Enliven's Airport Practice Leader, Martin Strobel, joins us to share four ways that small businesses and small concessionaires can benefit from a pouring rights program.

In the wake of COVID-19, restaurant and foodservice operators are looking for ways to make fountain drinks safer and more sanitary. Jose Hevia, CEO and Founder of Draftserv, shares about the software platform his company has developed which allows for touchless soft drink dispensing.

How does the PGA Tour attract big brands to pay big money for a sponsorship? Michael Kuhn, Enliven's Director of Account Services, shares insights from his time at the PGA Tour and running a sports sponsorship rights agency on how to get big brands excited about a partnering with your business.

Are you getting ripped off in your beverage contract? Heather Neisen, Enliven's Healthcare Practice Leader shares 3 simple tips for how to ensure you get every penny that you are due.