A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
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A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
Pouring Rights vs. Beverage Marketing Agreement (...And Why it Matters)
Enliven Beverage Deal Podcast
24 minutes
5 years ago
Pouring Rights vs. Beverage Marketing Agreement (...And Why it Matters)
What's the best way to attract the most dollars in a beverage partnership? How do you get the attention of the beverage company? What are "pouring rights" and how are they different from a beverage marketing agreement?
Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 1 of our 2 part series.
Enliven Beverage Deal Podcast
A podcast about negotiating and managing world-class beverage deals. Tune in for bite-sized insights on negotiating million dollar savings in your Coca-Cola or PepsiCo contracts, tips on managing your beverage supplier to deliver moments of "wow" to your customers, and a fresh perspective on the state of the beverage industry.
