In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience gaps, this is a must-listen.

Want to read the full blog? 
https://elevatedmarketing.solutions/your-customer-service-is-part-of-your-marketing-strategies

In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.
Read on: https://elevatedmarketing.solutions/how-to-build-a-content-marketing-strategy/

In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.

Whether you're stuck relying on one ad platform or just want to future-proof your marketing, this episode will show you exactly how to create smarter, multi-channel strategies that thrive through uncertainty. 

Read the full blog post: https://elevatedmarketing.solutions/diversifying-your-lead-sources

In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.

But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn’t a limitation—it’s our biggest strength.

We’ll share how we empower our clients through education, adapt like pros to shifting trends, and stay relentlessly data-driven. From transparent month-to-month relationships to a no-outsourcing, all-in-house team with Indiana roots—we’re here to be more than just a vendor.

We’re the marketing partner that actually shows up, week after week, report after report. Tune in to hear the full breakdown and what you should expect from a truly results-driven marketing team.

If you want to read all about how we are different, check out: https://elevatedmarketing.solutions/why-choose-elevated-marketing-solutions/

In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.

Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-term wins and long-term strategy.

Want to just read: https://elevatedmarketing.solutions/marketing-campaigns-vs-continuous-marketing-why-you-need-both-to-win

In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.

We’re revisiting everything from SEO to social ads to email automation—giving you real strategies we’ve implemented and the updated thinking behind them. Let’s dive in.

Catch the full blog here: https://elevatedmarketing.solutions/a-guide-to-using-different-types-of-digital-marketing-in-all-parts-of-the-marketing-funnel/

In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.

Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-for-email-marketing

Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.

We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we’ve worked with who turned things around. If you're ready to stop the leaky bucket and start building a loyal customer community, this episode is your blueprint.

Check out the full blog post: https://elevatedmarketing.solutions/customer-retention-and-brand-loyalty-tactics-for-keeping-the-clients-you-have

Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.

In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing process — even when everything around you feels like it’s on fire. We’ve got practical strategies, real stories, and a whole lot of reassurance coming your way.

Catch the full blog over at: https://elevatedmarketing.solutions/relieving-marketing-chaos

When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while your competitors retreat, this episode is for you.
Check out the full blog post at: https://elevatedmarketing.solutions/investing-in-marketing-during-a-downturn

How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience. 

Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.

If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create urgency. And if they buy but never return, focus on retention with follow-ups, loyalty programs, and referrals.

Instead of guessing, diagnose the real issue using data, fix what’s broken, and stop wasting money on marketing that doesn’t move the needle.

How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.

But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. In this episode, we discuss determining the right budget for your business and ensuring every dollar works toward growth, not just expenses.

Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurturing is crucial and how to get everyone aligned for better results.

We’ll dive into:
✅ The common disconnect between marketing and sales
✅ Why lead nurturing takes time but pays off
✅ How to define better lead qualification criteria
✅ Strategies to align teams and streamline processes

The kingdom of Revenue Land thrives when marketing and sales work together. Tune in to learn how to bridge the gap and create a seamless journey from prospect to customer!

In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit.

We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at each step. By understanding when and how to engage with your audience, you can stop guessing and start building trust, driving more conversions, and creating long-term client relationships.

Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.

Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. The key to success is aligning these two forces—sharing data, co-creating content, and leveraging technology—to create a seamless customer journey. In today’s business landscape, marketing isn’t just supporting sales—marketing is sales.

One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll learn why gimmicks don’t work, how to align your emails with audience expectations, and the real role of timing and sender reputation. Whether you’re sending monthly newsletters or promotional campaigns, these insights will help you cut through the noise and increase open rates.

This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success.

We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional strategies included educating clients through webinars and content, utilizing retargeting ads, and fostering loyalty through referral programs and memberships.

By combining these approaches with tools like CRM systems and showcasing client success stories, businesses can maximize client value, strengthen relationships, and drive revenue growth.

You can read the full blog over at https://elevatedmarketing.solutions/from-leads-to-loyalty-effective-cross-selling-and-upselling-secrets-for-your-business

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.

Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collaboration, and optimize resources for businesses at any stage. From navigating skill gaps to leveraging diverse ideas, we discuss how combining in-house and external marketing efforts delivers better results by focusing on shared goals, data-driven strategies, and flexibility. Tune in to learn how to create a marketing powerhouse that aligns with your unique business needs.

Read the full blog post over at

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.

While marketing tools and trends continue to evolve rapidly, we stressed the importance of mastering the fundamentals to navigate these changes effectively. Key highlights included the critical role of first-party data—your owned audience such as email lists—and how engagement metrics reveal whether your content is resonating.

We also discussed the saturation of content in the market and how quality trumps quantity when crafting impactful messaging. Social media's reach and engagement ratios remain vital despite its transient nature, serving as a platform for indirect brand awareness and discovery.

Lastly, customer feedback and review metrics underscore the importance of a feedback loop to refine strategies and strengthen connections with your audience. The takeaway?

Successful marketing hinges on optimizing for each funnel stage, leveraging owned data, creating engaging and tailored content, and being adaptable in a constantly shifting landscape. Stay tuned for deeper dives into the metrics and tactics that will define marketing success in the years ahead. 

Catch the full blog at: https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now