This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
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This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
EP #191 What It Really Means to Reverse-Engineer Marketing from Business Goals
Elevated Marketing DOT Podcast
19 minutes
2 months ago
EP #191 What It Really Means to Reverse-Engineer Marketing from Business Goals
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.
We’ll share practical examples from our own work like helping clients reduce no-show rates, reposition high-effort services, and align sales and marketing around the right metrics. Plus, we dig into why so many teams get stuck executing tasks instead of solving business pain, and how to shift that mindset. If you're a business leader, marketing manager, or sales VP who's tired of guesswork and ready to align marketing with measurable growth, this episode will give you the clarity and framework you need to do it right.
Elevated Marketing DOT Podcast
This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
