In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business’s secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real. Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversation...

Unlock the power of LinkedIn Articles! This episode provides a step-by-step guide to creating articles that build thought leadership, expand your network, and drive traffic. Learn how to define your target audience, choose relevant topics, write catchy headlines, structure your content for readability, and optimize for LinkedIn's algorithm using hashtags and engagement strategies. Perfect for entrepreneurs, marketers, and professionals looking to elevate their brand. Book a FREE S...

Before you launch your small business marketing, learn these 8 essential truths to avoid common pitfalls. From understanding your audience to the power of storytelling, this podcast covers the crucial steps to marketing success. Don't treat all channels the same, know your customer, and remember to have fun! Get ready to build your marketing empire. Schedule a FREE strategy session today!

In this episode, we delve into the world of podcasting through the lens of entrepreneurship. Thinking about launching your own podcast to boost your business? Before you hit record, tune in as Kate outlines eight crucial things every business owner should know. Whether you're a seasoned entrepreneur or just dipping your toes into the podcasting waters, this episode will equip you with the knowledge and insights before you start your podcast. Join us as we unlock the secrets to creating...

In this episode of Eight by Kate, we're going to dive into the world of lead generation and explore 8 actionable strategies that can elevate your business to new heights. Whether you're a seasoned entrepreneur or just starting out, these proven techniques will help you attract, engage, and convert leads effectively. Schedule your free STRATEGY call today: https://homconsulting.com/free-30-minute-consult

In today's digital landscape, your business's online presence is paramount, and hiring the right web designer can make all the difference. In this episode, we dive into the crucial aspects every business should consider when looking to hire a web designer. From aesthetics to functionality, we uncover the eight key considerations that will ensure you find the perfect fit for your company's needs. We explore the importance of design, user experience, and the significance of a strong portfolio. ...

I’m continuing my conversations with brilliant women for Women’s History Month. I’m talking with Valerie Bittner, model, actor and voice artist. Valerie talks the beginning of her career and how things have changed through her 31 years in the industry. Valerie Bittner is an independent model, actor and voice artist who states no job is too big, too small or too bizarre! On any given day, Valerie Bittner can be raving about the latest techniques to combat underarm sweat, sitting on the...

Welcome to a special edition of Eight by Kate, where we celebrate the resilience, achievements, and stories of women. In honor of International Women's Day, we're privileged to have two remarkable guests join us: Kate Shaughnessy, Partner/CEO and Samantha Locke, Director, Account Management of Pine Philly.

In this episode, Kate delves into the power of lead generation in LinkedIn groups. With eight actionable strategies, you'll uncover how to transform your LinkedIn group participation into potential lead generation. From joining the right groups to crafting engaging discussions and offering valuable solutions, each step is a roadmap to success. Tune in to discover how to position yourself as a trusted resource, nurture relationships, and create and convert lead opportunities into busine...

In today's episode, we dive into the world of LinkedIn profiles and bios – your gateway to making a lasting impression and a piece of my strategies to use LinkedIn for lead generation. Your LinkedIn profile isn't just a list of past jobs; it's your digital storefront, your virtual handshake with potential clients and collaborators. Crafting a standout profile requires finesse – it's about showcasing your skills, experiences, and personality to make you shine amidst the crowd. As a busin...

In this episode, we delve into the world of LinkedIn and uncover eight potent strategies for generating leads and fostering business growth. LinkedIn isn't just a platform for networking; it's a goldmine for lead generation when used strategically. From optimizing your profile to utilizing advanced search filters and leveraging LinkedIn Ads, each strategy is a key piece in the puzzle of successful lead generation on this professional platform.

Welcome to Eight By Kate, where today we uncover the secrets to maximizing your social media presence for ultimate lead generation success! In today's episode, we're diving into eight game-changing strategies that will revolutionize the way you leverage social media to capture leads and grow your business. Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it's increasing brand awareness, driving website traffic, or gener...

I'm sharing 8 things that I am grateful for this year. What's on your gratitude list this year? Do we have some in common?

Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing: Ignoring Data Privacy RegulationsOverlooking Mobile ResponsivenessSending Irrelevant ContentNeglecting PersonalizationIgnoring SegmentationOverusing AutomationNeglecting Testing and AnalyticsIgnoring Opt-Out RequestsRemember that the effectiveness of email mark...

AI can be a powerful tool to assist you in writing a blog post more efficiently and effectively. Here are eight ways you can use AI to enhance your blog writing process: Topic generation and researchOutline creationExpand on the content you've writtenGrammar and spelling checkSEOEnhance your language and vocabularyCheck your facts Personalize content to your audience (speak their language)Do you need help with your blog writing, email marketing or social media? Schedule a free 30 minut...

Let's discuss the end of summer and the start of fall! One of the best times of year to start thinking about your fall and holiday marketing strategy. Kate gives 8 Tips to jumpstart your fall 2023 marketing. 1. Check your website messaging 2. Refresh your Social Media Profiles 3. Create a stellar content calendar 4. Lean into your Email Stats 5. Create content that is seasonally focused 6. Look for community events to get involved with 7. Now is the time to educate your audience 8. Offers an...

Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year! Kate shares some of her best tips for your email marketing in 2023. From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!

Well, it's not an age-old question, but it's a question. Should you use Emojis in your social media captions? More importantly, why should you care? There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions. K...

It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅 Kate shares 8 Tips to Get Started Creating a Marketing Calendar We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan. We've stuck to the tried-and...

Kate talks about what a content strategy for your business should consider and how you can make it work for you. 1. What are you comfortable with? 2. How much time do you have? 3. What's your voice or tone? 4. How can you develop content around your campaigns and marketing strategy? 5. How are you disbursing your content? 6. What's your goal? 7. How are you creating and developing ideas? homconsulting.com