In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business’s secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real. Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversation...
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In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business’s secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real. Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversation...
Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing: Ignoring Data Privacy RegulationsOverlooking Mobile ResponsivenessSending Irrelevant ContentNeglecting PersonalizationIgnoring SegmentationOverusing AutomationNeglecting Testing and AnalyticsIgnoring Opt-Out RequestsRemember that the effectiveness of email mark...
Eight by Kate
In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business’s secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real. Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversation...