Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

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Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

4 The Creatives

25 episodes

3 months ago

Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...

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Entrepreneurship

All content for Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies is the property of 4 The Creatives and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...

Show more...

Entrepreneurship

Episodes (20/25)

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 44: Breaking Through the $50K Freelance Ceiling: Here’s How

Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...

3 months ago

26 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 43: The Most Frustrating Parts of Freelancing—And How to Fix Them

Text us your questions, and we'll address them in the show! Freelancing as a designer can be an amazing career path—but let’s be real, it comes with its fair share of annoyances. Late payments, ghosting clients, unpredictable referrals, and the dreaded feast-or-famine cycle can make running your business feel overwhelming. In this episode, I’m sharing: How to confidently handle late payments (without feeling awkward).Why you shouldn’t depend on referrals for a steady income.The right way to f...

4 months ago

19 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 42: Top 5 Ways to Get Clients That Worked in 2024 (and What to Avoid)

Text us your questions, and we'll address them in the show!Podcast Description:In this first episode of 2025, I’m diving into five different client acquisition strategies—ranked from worst to best—based on my personal experience and the successes of my students. If you’ve been relying on outdated methods to land clients or feel stuck in your outreach approach, this episode is for you.Here’s what you’ll learn:Why Facebook and Instagram may no longer be your best bet.The surprising effectivenes...

5 months ago

16 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 41: How to Beat the New Year Client Slowdown

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m diving into quarter one trends across 15 different industries and what they mean for your design business. If you’ve ever wondered why some months are booming with projects while others feel like a ghost town, this episode is for you.I’ll break down the unique rhythms of each industry in Q1, from e-commerce to fitness, education, real estate, and more. By understanding these patterns, you’ll b...

6 months ago

26 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025!

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I’m sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set meaningful goals, and ensure my business is ready to thrive in the year ahead.Key takeaways include:Revisit Your Services and Portfolio: Learn how to audit your services and portfolio to ensure they align with your goals a...

6 months ago

24 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design’s impact and longevity.Key takeaways include:Think Beyond Trends: Why following design trends can backfire in the...

7 months ago

24 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust.Pricing List: https://4thecreatives.com/pricing/Key takeaways include:Finding the Sweet Spot Between Valu...

7 months ago

12 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.Key takeaways include:Brand Identity Essentials: Learn the key elements of a brand identity and why it’s much m...

8 months ago

18 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 36: How to Deal with Problematic Client Red Flags

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business.Key takeaways include:The Importance of Contracts: Your contract is your safety net, protecting bot...

8 months ago

26 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 35: Building a Standout Portfolio that Attracts Clients

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients.Key takeaways include:Purpose of a Portfolio: It’s essential for showing potential clients what you’re capable of, much like reviews...

8 months ago

25 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it.We delve into common challeng...

9 months ago

33 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.We'll explore t...

10 months ago

46 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal li...

10 months ago

19 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep 31: How to Use LinkedIn to Get Graphic Design Clients with Louise Brogan

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.Together, we explore the strategic approach needed to succeed on LinkedIn, emphasizing the importance of treating ...

10 months ago

39 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 30: Boost Your Design Income with These Five Practical Strategies

Text us your questions, and we'll address them in the show!Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be within reach and maximize your existing skills and client relationships.Key Points Discussed:Enhancing Client Projec...

11 months ago

19 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 29: Get More Done in Less Time: Effective Time Management Strategies for Designers

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into the essential yet often overlooked topic of time management. As designers and business owners, we wear many hats, from creating stunning visuals to managing outreach, sales, and administrative tasks. Without effective time management, it's easy to feel overwhelmed and lose track of our goals.Join me as I share practical strategies and personal insights on how to master your time, avoid...

11 months ago

13 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 28: How to Handle and Prevent Client Ghosting

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle the frustrating issue of client ghosting. From potential clients who vanish after an initial call to current clients who disappear mid-project, I share my personal experiences and offer actionable strategies to handle these situations professionally and effectively.Whether you're wondering how many times to follow up without being annoying or dealing with a client who has already paid a d...

11 months ago

25 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 27: Perfectionism: Your Worst Enemy and How to Overcome It

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore the paralyzing effects of perfectionism on designers and provide actionable strategies to overcome it. From my personal experiences to practical advice, I delve into how perfectionism can hinder your progress, income, and overall success.Whether you're struggling to launch your business, finalize your portfolio, or submit client projects, this episode offers valuable insights and solutio...

11 months ago

22 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 26: Five Essential Tips to Stand Out and Win Client Projects

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into five crucial tips for standing out as a graphic designer, especially when you're just starting out. We'll discuss practical strategies to help you communicate your value and attract clients, even if you lack extensive experience.Whether you're new to the design field or looking to refine your approach, this episode is packed with actionable insights that will help you distinguish yours...

1 year ago

26 minutes

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Ep. 25: Turning Client Objections into Opportunities: Expert Tactics for Negotiation Success

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the art of managing tough client objections during the final stage of closing. We'll explore essential strategies for addressing common client concerns and ensuring successful deals.Even if you're an experienced designer, this episode is a must-listen! The techniques discussed here will help you build stronger client relationships, enhance your negotiation skills, and confidently ...

1 year ago

19 minutes