Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
4 The Creatives
40 episodes
5 months ago
Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...
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Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...
Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
18 minutes
1 year ago
Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.Key takeaways include:Brand Identity Essentials: Learn the key elements of a brand identity and why it’s much m...
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover: The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how nichin...
