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Earmark Podcast | Earn Free Accounting CPE
Blake Oliver, CPA
109 episodes
1 week ago
This show is brought to you by Earmark, your source for podcast-based continuing education for accounting and tax professionals. You can earn CPE by listening to the episodes on this podcast and more! Sign up for our mobile app to earn free CPE whenever you want, wherever you go. Learn more at https://earmarkcpe.com.
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This show is brought to you by Earmark, your source for podcast-based continuing education for accounting and tax professionals. You can earn CPE by listening to the episodes on this podcast and more! Sign up for our mobile app to earn free CPE whenever you want, wherever you go. Learn more at https://earmarkcpe.com.
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Episodes (20/109)
Earmark Podcast | Earn Free Accounting CPE
Auditing at the Speed of Risk with Richard Chambers

Are you auditing at the speed of risk? Richard Chambers—50-year internal audit veteran and AuditBoard advisor—joins Blake to map the path forward. Hear why AI now ranks as risk #1, how to build continuous risk monitoring, and what “independence, not isolation” means for the three-lines model. Learn where CAEs should start with AI (risk assessment, analysis, reporting), how to audit culture and AI governance, and how to earn audit committee trust with no surprises.

Chapters

  • (01:37) - Richard Chambers' Career Journey
  • (03:15) - Evolution of Internal Audit
  • (05:34) - Emerging Risks in Internal Audit
  • (08:13) - AI and Cybersecurity Challenges
  • (10:51) - Continuous Risk Monitoring
  • (25:30) - Connected Risk and AI Integration
  • (27:42) - Introduction to the Three Lines of Defense
  • (30:01) - Evolution to the Three Lines Model
  • (31:18) - Connected Risk and Collaboration
  • (32:08) - AI's Impact on Risk Management
  • (35:20) - AI in Internal Audit: Opportunities and Challenges
  • (40:32) - The Human Element in Internal Audit
  • (44:40) - The Future of Internal Audit and AI
  • (54:00) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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Connect with Our Guest, Richard Chambers

LinkedIn: https://www.linkedin.com/in/richard-chambers-a5108914/
Twitter: https://x.com/rfchambers
Website: https://auditboard.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 week ago
54 minutes

Earmark Podcast | Earn Free Accounting CPE
The Future of Advisory: Unlocking Your Firm’s CFO Potential

Live from Boston on the final stop of the Advisory Amplified tour, Blake sits down with James Irving from Fathom and Chris Macksey from Prefix Accounting to explore what advisory services really mean beyond bookkeeping and compliance. Chris shares how his firm requires advisory for all restaurant clients, using industry expertise and operational metrics to guide decisions on everything from menu pricing to expansion timing. The conversation covers the difference between delivering information versus being integral to decision-making, with insights on forecasting, benchmarking, and why visual KPIs help clients with low financial literacy understand their business performance.

Chapters

  • (00:22) - Welcome to the Earmark Podcast
  • (01:15) - Prefix Accounting: A Niche in Hospitality
  • (02:25) - Advisory Services in the Restaurant Industry
  • (06:20) - Forecasting and Budgeting for Restaurants
  • (06:59) - Getting Started with Advisory Services
  • (13:40) - Defining Advisory Services
  • (17:35) - The Value of Metrics and Visuals
  • (25:24) - Advice for Firms Starting Advisory Services
  • (27:40) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

James Erving

LinkedIn: https://www.linkedin.com/in/jameserving/

Learn more about Fathom

Official website: http://fathomhq.com

Chris Macksey

LinkedIn: https://www.linkedin.com/in/cmacksey/

Learn more about Prix Fixe Accounting

Official website: https://prixfixe.accountants/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
28 minutes

Earmark Podcast | Earn Free Accounting CPE
Leading with Empathy: Building Teams That Thrive

On the fifth stop of the Advisory Amplified tour in Atlanta, Blake sits down with Lisa Gilreath of Acuity and Valerie Heckman of OnPay to discuss what empathetic leadership actually looks like in an industry notorious for long hours and tight deadlines. The conversation covers everything from recognizing when team members are struggling to handling toxic high performers, with real talk about building slack into capacity planning and why unused PTO is a red flag. Lisa and Valerie share concrete steps for creating a culture where people feel supported enough to lean in when it matters most.

Chapters

  • (01:17) - Defining Empathy in Accounting
  • (02:24) - Implementing Processes to Reduce Stress
  • (03:26) - Balancing Workloads and Mental Health
  • (10:15) - Client Relationships and Empathy
  • (16:42) - Adapting to Change and Hiring for the Future
  • (19:07) - Using Data to Spot Problems Early
  • (24:35) - Handling Toxic High Performers
  • (26:22) - Practical Tips for Leading with Empathy
  • (30:55) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

Valerie Heckman

LinkedIn: https://www.linkedin.com/in/valerieheckman/

Learn more about OnPay

Official website: https://onpay.com

Lisa Gilreath

LinkedIn: https://www.linkedin.com/in/lisa-gilreath-2ba506a/

Learn more about Sorren

Official website: https://sorren.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
31 minutes

Earmark Podcast | Earn Free Accounting CPE
Banking on Change: How Renegade Firms Redefine Success

Live from Austin on the Advisory Amplified tour, Blake sits down with Madeline Reeves of Fearless Foundry and Wesley McDonald of Relay to explore what it truly means to be a renegade in accounting: firms that lead clients to somewhere new rather than settle for "the way things have always been done." The conversation explores why top firms aren't afraid to say no to the wrong clients, how transparency in compensation and career pathways can address the talent crisis, and the hard-won lessons learned about building cultures of collaboration over competition.

Chapters

  • (00:37) - Defining a Renegade Firm
  • (02:18) - Innovative Client Experiences
  • (03:56) - Modern Banking and Accounting
  • (08:03) - Aligning Business Values
  • (10:47) - Renegade Firm Values
  • (12:55) - Innovative Leadership and Career Paths
  • (26:57) - Mistakes and Lessons Learned
  • (32:57) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

Madeline Reeves

LinkedIn: https://www.linkedin.com/in/madelinefearless/

Learn more about Fearless Foundry

Official website: http://www.fearlessfoundry.com

Wesley McDonald

LinkedIn: https://www.linkedin.com/in/wmcdonald48/?originalSubdomain=ca

Learn more about Relay

Official website: https://relayfi.com

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
33 minutes

Earmark Podcast | Earn Free Accounting CPE
Unlocking Capacity: The Workflow Revolution

Blake sits down with Mary Delaney, CEO of Karbon, and Kenji Kuramoto, co-founder of Acuity, to explore how standardizing workflows can unlock growth without sacrificing the artistry of advisory work. They discuss Karbon's acquisition of Aider, the power of time studies to identify automation opportunities, and why getting senior advisors to embrace process requires framing workflow as empowerment rather than micromanagement. Kenji shares lessons from building Acuity's advisory practice and why workflow due diligence became critical during their 14-firm merger with Sorren.

Chapters

  • (01:14) - Introducing the Guests: Mary Delaney and Kenji Kuramoto
  • (01:31) - Big News: Carbon's Acquisition of ER
  • (02:41) - Defining Workflow Revolution in Small Firms
  • (04:35) - Kenji's Journey: From Big Four to Acuity
  • (07:03) - Challenges in Building Advisory Workflows
  • (08:59) - Empowering Teams Through Workflow
  • (17:46) - The Importance of Time Studies
  • (19:14) - Kenji's Hands-On Approach to Workflow
  • (25:16) - The Role of Workflow in Mergers and Acquisitions
  • (28:08) - AI and the Future of Workflow in Accounting
  • (30:39) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

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Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

Mary Delaney

LinkedIn: https://www.linkedin.com/in/marywdelaney/

Learn more about Karbon

Official website: http://karbonhq.com

Kenji Kuramoto

LinkedIn: https://www.linkedin.com/in/kenjikuramoto/

Learn more about Acuity

Official website: https://acuity.co

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
31 minutes

Earmark Podcast | Earn Free Accounting CPE
Pricing For Profit: Unlocking Your Firm’s True Value

Most accounting firms are dramatically underpricing their services, but the fear of losing clients keeps them stuck. Marie Greene and Ryan Embry join Blake for a live conversation in LA about spotting underpricing, having the repricing conversation, and why your worst clients are often the most price-insensitive. Plus, a live role-play demonstration of how to navigate a difficult pricing conversation.

Chapters
Sign up to get free CPE for listening to this podcast

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Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

Ryan Embree

LinkedIn: https://www.linkedin.com/in/ryan-embree-9463b286/

Learn more about Ignition

http://ignitionapp.com

Marie Greene, CPA

LinkedIn: https://www.linkedin.com/in/mariegreene/

Learn more about Connected Accounting

http://connectedaccounting.co

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
27 minutes

Earmark Podcast | Earn Free Accounting CPE
Burning It Down To Build Better: How Community Is Key To Battling Burnout

Recorded live in Seattle at the first stop of the Advisory Amplified tour, Blake sits down with Madeline Reeves (Fearless Foundry) and Lynette O'Connell (Burnout Bestie) to discuss the hard truths about burnout in accounting. Madeline shares how losing half her agency's revenue in 30 days forced her to stop trying to be likable and start building the business she actually wanted, while Lynette explains why nobody was coming to save her after scheduling overnight work shifts to keep up. They break down the three categories of burnout symptoms most accountants miss, why this profession attracts people whose love language is acts of service, and how to stop being the glue holding everything together.

Chapters

  • (00:55) - Meet the Guests: Madeleine Reeves and Lynette Oss Connell
  • (01:27) - Madeline's Burnout Story
  • (04:36) - Lynette's Burnout Journey
  • (17:24) - Recognizing Burnout Symptoms
  • (20:00) - Strategies to Combat Burnout
  • (24:04) - Building a Supportive Community
  • (30:37) - Conclusion and Final Thoughts
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guests:

Madeline Reeves

LinkedIn:https://www.linkedin.com/in/madelinefearless/

Learn more about Fearless Foundry

Official website: http://www.fearlessfoundry.com

Lynette Oss Connell

LinkedIn: https://www.linkedin.com/in/lynnette-oss-connell-cpa/

Learn more about Burnout Bestie

Official website: https://www.burnoutbestie.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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1 month ago
30 minutes

Earmark Podcast | Earn Free Accounting CPE
From Rules to Agents: Accounting’s Next Workflow

Can an AI‑native general ledger really automate the monthly close without losing control? Blake talks with Digits CEO Jeff Seibert about an “autonomous GL” built on a vector graph model, AI agents that research unknown transactions and auto‑reconcile to pixel‑matched statements, and human‑in‑the‑loop safeguards. Learn where Digits fits best today, how to pilot it with clients, price AI‑powered CAS, and keep trust with audit trails, object‑level permissions, and deterministic reporting.

Chapters

  • (01:20) - Understanding Autonomous General Ledgers
  • (02:13) - Technical Architecture of Digits
  • (05:29) - Real-World Application of Digits
  • (10:10) - Advanced Features and Accuracy
  • (16:09) - Automated Reconciliation
  • (19:11) - Innovative Reporting Capabilities
  • (24:19) - AI Agents in Accounting
  • (28:40) - Automating Collections and Approvals
  • (29:59) - Customizing Agent Instructions
  • (30:46) - Balancing Simplicity and Complexity in Product Design
  • (46:42) - Impact of AI on Accounting Roles
  • (48:26) - Learning and Adapting to AI in Accounting
  • (52:45) - Conclusion and Next Steps
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Jeff Seibert

Website: https://jeffseibert.com/
LinkedIn: https://www.linkedin.com/in/jseibert/

Learn more about Digits

Website: https://digits.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Show more...
1 month ago
53 minutes

Earmark Podcast | Earn Free Accounting CPE
Stop Being the Bottleneck: The Six-Part Delegation Playbook for Accounting Firms

Still running every meeting and answering every Slack ping? Blake Oliver talks with Chase Damiano of Human at Scale about escaping founder bottlenecks. Learn a six-part delegation framework (responsibility, purpose, success, process, resources, decisions), turn 1:1s into leadership labs, build a team responsibility inventory and a delegation roadmap, and see why great prompts mirror great delegation. Leave with practical steps to hand off meetings, elevate decision-making, and reclaim time for strategy and growth.

Chapters

  • (01:17) - Chase's Sabbatical and Transformation
  • (02:36) - Challenges of Rapid Growth and Burnout
  • (03:28) - Finding Purpose and Slowing Down
  • (13:59) - Effective Delegation Strategies
  • (19:11) - Delegation Example: Managing Team Meetings
  • (25:16) - Approval for Meeting Cancellations
  • (25:37) - Delegation Framework Explained
  • (26:02) - Addressing Delegation Failures
  • (30:48) - Team Responsibility Inventory
  • (32:56) - Delegation Roadmap
  • (36:28) - Defining Success in Delegation
  • (42:11) - Encouraging Decision-Making Autonomy
  • (49:21) - Human at Scale: Transforming Operations
  • (51:51) - Conclusion and Next Steps
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Chase Damiano

LinkedIn: https://www.linkedin.com/in/chasedamiano/

Learn more about Human at Scale

https://humanatscale.com/

https://humanatscale.com/assessment

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Show more...
2 months ago
53 minutes

Earmark Podcast | Earn Free Accounting CPE
Breaking the "We've Always Done It This Way" Cycle

Why do so many accounting firms struggle to bridge the gap between their stated values and actual workplace culture? In this episode, Blake Oliver sits down with Erin Daiber, founder of Well Balanced Accountants, to explore how firms can move beyond culture theory to real operational change. You'll discover why "we've always done it this way" thinking kills retention, learn specific strategies for showing appreciation without micromanaging, and understand how being too busy prevents the culture improvements you need most. Erin shares her framework for defining your current culture honestly, creating accountability structures that stick, and making small changes that build significant cultural shifts over time.

Chapters

  • (01:06) - Erin's Journey into Accounting
  • (09:06) - Transition to Coaching
  • (28:52) - Operationalizing Culture Change
  • (30:55) - Defining Firm Values and Goals
  • (33:12) - Balancing Client Service and Employee Well-being
  • (35:10) - Aligning Personal and Professional Goals
  • (38:09) - Overcoming Scarcity Mindset
  • (46:12) - Showing Appreciation and Respect
  • (53:21) - Strategies for Reducing Micromanagement
  • (55:53) - Implementing and Sustaining Culture Change
  • (57:46) - Conclusion and Contact Information
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Erin Daiber

LinkedIn: https://www.linkedin.com/in/cpacoacherin/

Learn more about Well Balanced Accountants

Website: https://www.wellbalancedaccountants.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Show more...
2 months ago
58 minutes

Earmark Podcast | Earn Free Accounting CPE
The Small-Business Economy in 2025: What Your Clients Need to Know

What should you tell clients when tariffs increase and hiring slows? Blake Oliver discusses with Gusto senior economist Nicholas Tremper the effects on small businesses of high tariffs, reduced job growth, and a tighter labor market influenced by immigration policy. Find out how advising on cash flow and employee benefits can help your clients identify opportunities in a post-pandemic startup boom driven by artificial intelligence.

Chapters

  • (01:09) - Meet the Guest: Nich Tremper, Senior Economist
  • (02:36) - Impact of Tariffs on Small Businesses
  • (11:12) - Labor Market Trends and Challenges
  • (20:37) - Strategies for Small Business Success
  • (22:37) - Impact of AI
  • (30:00) - Trends in Offshore Hiring
  • (32:36) - Impact of Inflation on Small Businesses
  • (39:47) - The Role of Accountants in Business Strategy
  • (42:48) - Rise of New Business Formations
  • (48:39) - Optimism for Small Businesses in 2026
Sign up to get free CPE for listening to this podcast

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https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Nich Tremper

LinkedIn: https://www.linkedin.com/in/nichtremper

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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3 months ago
51 minutes

Earmark Podcast | Earn Free Accounting CPE
The Auditability Problem That's Breaking Accounting AI

Please note: This episode was recorded before changes were made to the Big Beautiful Bill, which eliminated the removal of the PCAOB.

What happens when AI agents start doing your journal entries and reconciliations? Mike Whitmire, founder and CEO of Floqast, explains why accounting AI is fundamentally different from other business applications—and why auditability creates unique challenges that many companies will struggle to overcome. In this conversation, you'll learn how Floqast Transform enables accountants to build AI agents using simple narrative descriptions, thereby creating comprehensive audit trails while automating repetitive tasks. Mike walks through real-world examples, from benefit allocation journal entries to variance analysis, demonstrating how the "human-in-the-loop" approach handles exceptions and ensures compliance. Plus, hear his vision for the future accounting professional as an "accounting cyborg" who manages AI agents rather than junior staff.

Chapters

  • (00:43) - Agents in Accounting
  • (01:22) - Flow Cast's AI Implementation
  • (02:29) - Starting Points and Use Cases
  • (04:14) - Flow Cast Transform and Integration
  • (06:58) - Workflow Automation and Human Review
  • (16:03) - Future of AI in Auditing
  • (29:11) - Materiality Thresholds and Budget Analysis
  • (30:29) - Financial Statement Narratives with AI
  • (32:35) - AI in Financial Analysis and Risk Detection
  • (36:02) - The Role of AI in Legislative Analysis
  • (37:46) - AI Tools and Automation in Accounting
  • (42:40) - The Future of Accounting with AI
Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com
https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Mike Whitmire

LinkedIn: https://www.linkedin.com/in/michaelcwhitmire/

Learn more about FloQast

http://www.floqast.com

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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3 months ago
54 minutes

Earmark Podcast | Earn Free Accounting CPE
From Homeless to $20 Billion Deals: An Accountant's Journey

What happens when a homeless 21-year-old musician transforms into a financial leader negotiating $20 billion deals at Google? Devon Coombs shares his remarkable journey from living in his car after his recording studio failed to becoming an ASC 606 revenue recognition expert who helped shape multibillion-dollar cloud contracts. You'll discover how he leveraged technical accounting expertise to leapfrog traditional career paths, why he cold-called a thousand controllers as a first-year auditor, and his predictions for how AI will transform accountants into "orchestrators" rather than individual contributors. Plus, learn why he's leaving Google to build a consulting practice focused on helping the profession adapt to an AI-driven future.

Chapters

  • (00:54) - Devon's Early Struggles and Music Industry Journey
  • (02:59) - Transition to Accounting and Education
  • (04:52) - Challenges and Lessons from the Recording Studio
  • (06:58) - Impact of Automation and AI on Careers
  • (12:59) - Devon's Path to Success in Accounting
  • (17:59) - Early Career at Deloitte and Winning Business
  • (22:45) - Transition to Smaller Firm and ASC 606 Insights
  • (25:36) - Deep Dive into ASC 606
  • (28:06) - Becoming an Expert in ASC 606
  • (31:13) - Transition to Google and Work-Life Balance
  • (34:18) - Negotiating Billion-Dollar Deals at Google
  • (37:45) - The Role of AI in Accounting
  • (48:20) - Leaving Google for Principal Consulting Group
  • (51:49) - Conclusion and Future Collaborations
Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com
https://earmark.app/

Download the Earmark CPE App
 
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app


Connect with Our Guest, Devon Coombs

LinkedIn: https://www.linkedin.com/in/devoncoombs/
Website: https://www.devoncoombs.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Show more...
4 months ago
52 minutes

Earmark Podcast | Earn Free Accounting CPE
The Employee Benefits Advisory Opportunity: Why Small Businesses Need Your Help

Small businesses offering 401(k) plans see 40% lower employee turnover in the first year, yet only 10% receive benefits guidance from their accountants. Justin Kurn explains how Dark Horse CPAs identifies the right triggers, such as growing staff or high turnover, to initiate benefits conversations. Meanwhile, Julia Miller from Gusto breaks down how accountants can help clients navigate the cost and complexity of offering health insurance, retirement plans, and other benefits. The conversation reveals how positioning yourself as a benefits advisor can double or triple your fees while helping clients attract better talent and reduce costly employee churn.

Chapters

  • (00:56) - Meet Our Guests
  • (01:26) - The Growth Story: Dark Horse CPAs' Success
  • (02:04) - Advisory First Approach: Transforming Client Relationships
  • (03:38) - Gusto's Role in Benefits: An Overview
  • (07:37) - Challenges and Solutions: Small Businesses Offering Benefits
  • (10:25) - The Cost and Complexity of Benefits: Breaking It Down
  • (15:00) - Advisory Conversations: Identifying Client Needs
  • (19:23) - Gusto's Support for Accountants: Tools and Resources
  • (25:43) - Affordability and Competitive Advantage
  • (26:40) - Partnering with Gusto for Benefits
  • (28:19) - Gusto's Software Solutions
  • (29:12) - Client Experiences with Gusto
  • (29:52) - Gusto's User-Friendly Platform
  • (39:10) - Implementation and Timeline
  • (47:42) - Increasing Revenue through Advisory Services
  • (49:52) - Conclusion and Final Thoughts
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Connect with Our Guests:

Julia Miller
LinkedIn: https://www.linkedin.com/in/julia-g-miller

Justin Kurn
LinkedIn: https://www.linkedin.com/in/justinkurn
Website: https://darkhorse.cpa/justin-kurn-cro/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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4 months ago
50 minutes

Earmark Podcast | Earn Free Accounting CPE
Why Historical Cost Accounting Is Broken (And What Could Fix It)

What if the foundation of financial accounting is fundamentally flawed? Tom Selling, author of The Accounting Onion blog, argues that historical cost accounting creates a "truth in labeling problem" that allows management to manipulate earnings while failing to capture economic reality. Through compelling examples from oil and gas, pharmaceuticals, and subscription businesses, he explains why value creation often occurs years before GAAP recognizes a single dollar of revenue. You'll discover how a $2 change in expected cash flows can trigger a $400,000 impairment loss, why the FASB shifted focus from earnings to balance sheets, and how current corporate governance essentially lets management "grade their own papers." This conversation challenges core assumptions about what accounting should measure and offers a provocative vision for reform.

Chapters

  • (01:21) - The Myth of Honest Financial Accounting
  • (02:28) - Management Gaming the System
  • (03:22) - Historical Cost Accounting Explained
  • (05:44) - Examples of Manipulation and the Enron Scandal
  • (09:16) - Impairment and Depreciation Issues
  • (13:26) - Alternatives to Historical Cost Accounting
  • (20:59) - The Disconnect in Value Recognition
  • (25:08) - R&D Expenses and Unrecognized Assets
  • (25:39) - Challenges in Valuation and Accounting
  • (27:08) - Measuring Assets and Liabilities
  • (28:09) - Industry-Specific Accounting Limitations
  • (31:08) - The Role of Transparency in Accounting
  • (34:12) - Subscription Businesses and Revenue Recognition
  • (44:22) - The Problem with Estimates and Auditing
  • (48:18) - Conclusion and Summary
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Connect with Our Guest, Tom Selling

The Accounting Onion: http://accountingonion.com

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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4 months ago
50 minutes

Earmark Podcast | Earn Free Accounting CPE
The $400 Million Question: Should Congress Eliminate the PCAOB?

What happens when Congress votes to eliminate the watchdog that's overseen public company audits for two decades? In this episode, Blake Oliver sits down with three leading accounting academics—Maureen McNichols from Stanford, Nemit Shroff from MIT, and Daniel Aobdia from Penn State—to examine the research behind the PCAOB's effectiveness and what elimination could mean for audit quality. You'll discover why companies with clean audit inspections can raise capital more easily, how the infamous "40% deficiency rate" actually works, and why these researchers believe dismantling the PCAOB could undermine trust in U.S. capital markets. The conversation reveals the hidden economics of audit oversight and explains why there hasn't been a major public company fraud since Enron and WorldCom.

Chapters

  • (00:49) - Legislation Impact on Audit Oversight
  • (01:10) - Meet the Experts
  • (02:59) - Discussion on PCAOB's Elimination
  • (08:17) - Research Insights on PCAOB's Effectiveness
  • (20:11) - Deficiency Rates and Audit Quality
  • (24:50) - Economic Impact of Fraud and PCAOB's Role
  • (25:20) - Regulatory Model of the PCAOB
  • (25:59) - Incentive Structure and Audit Quality
  • (26:59) - Inspection Deficiency Rates
  • (28:54) - Restatement Rates vs. Deficiency Rates
  • (30:23) - Auditor-Client Relationship Tensions
  • (31:42) - Documentation Issues in Audits
  • (35:15) - Effectiveness of PCAOB Inspections
  • (37:49) - Impact of PCAOB on Financial Reporting Quality
  • (40:33) - Potential Elimination of the PCAOB
  • (44:00) - Conclusion and Final Thoughts

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Connect with Our Guests:

Maureen McNichols
https://www.gsb.stanford.edu/faculty-research/faculty/maureen-mcnichols
Nemit Shroff
https://mitsloan.mit.edu/faculty/directory/nemit-shroff
Daniel Aobdia
https://directory.smeal.psu.edu/dza5396

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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5 months ago
50 minutes

Earmark Podcast | Earn Free Accounting CPE
Why CPAs Must Be 2.7x More Productive by 2035 (And How to Get There)

What if private equity could transform accounting firms without sacrificing their independence? David Wurtzbacher, founder of Ascend, shares how his "anti-rollup" model allows firms to maintain their identities while accessing enterprise-level resources. Discover why transitioning firm leaders from client work to true CEO roles unlocks explosive growth, and how employee equity ownership creates alignment across organizations. With CPAs needing to be 2.7 times more productive by 2035, David reveals practical strategies for talent acquisition, business development, and technology that are helping mid-sized firms not just survive but thrive in an increasingly complex profession.
Chapters

  • (01:07) - Understanding Ascend's Vision
  • (01:59) - Challenges in Public Accounting
  • (08:24) - Lessons from the Dental Industry
  • (17:13) - Ascend's Approach to Firm Integration
  • (17:53) - Leadership and Culture in Accounting Firms
  • (24:02) - Case Study: Transforming Firm Leadership
  • (27:45) - Overcoming Overwhelm: Delegating Client Relationships
  • (28:36) - The Importance of Carving Out Thinking Time
  • (29:20) - Focusing on One Thing at a Time
  • (29:53) - Talent Strategy and Acquisition Challenges
  • (31:10) - Building an Irresistible Offer for Candidates
  • (34:13) - Equity and Ownership in Ascend
  • (37:17) - Business Development and Marketing Strategies
  • (45:13) - The Role of Technology and AI in Accounting
  • (50:36) - Conclusion and Contact Information
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Connect with Our Guest, David Wurtzbacher

LinkedIn: https://www.linkedin.com/in/davidwurtzbacher/

Learn more about Ascend

Website: https://www.ascendtogether.com/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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5 months ago
51 minutes

Earmark Podcast | Earn Free Accounting CPE
Beyond the Purchase: The Make-or-Break Integration Phase of Firm Acquisitions

What happens after the ink dries on an accounting firm acquisition? Michael Ly and Ashley Rhoden reveal why many buyers overinvest in the purchase but underinvest in the crucial integration phase. Drawing from their hard-won experiences—both successful and unsuccessful—they walk through how to develop a comprehensive 100-day integration plan that begins during due diligence. You'll learn why keeping key employees is the difference between retaining and losing clients, how to effectively communicate changes to minimize disruption, and when to choose between a full roll-up versus platform approach. Whether you're considering an acquisition or have one in progress, this practical roadmap helps you navigate the complexities of merging firms.

Chapters

  • (00:51) - Meet the Guests: Michael and Ashley
  • (02:41) - Michael's Integration Experiences
  • (07:16) - Ashley's Integration Insights
  • (09:39) - The Importance of Due Diligence
  • (17:49) - Managing Change and Communication
  • (20:47) - Employee Integration Strategies
  • (23:33) - Key Employees and Leadership Buy-In
  • (24:52) - HR and Payroll Integration
  • (26:18) - Communication Plans and Financial Operations
  • (29:30) - Access to Financial Systems and IT Considerations
  • (34:37) - Communication Strategies
  • (37:54) - Seller Involvement Post-Acquisition
  • (41:33) - Integration Approaches: Full Rollup vs. Platform
  • (47:10) - Conclusion and Final Thoughts
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Connect with Our Guests:

Michael Ly

LinkedIn: https://www.linkedin.com/in/michaelly/
Website: https://www.reconciled.com/

Ashley Rhoden

LinkedIn: https://www.linkedin.com/in/ashleyrhodenmba/
Website: https://highrock.co

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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6 months ago
48 minutes

Earmark Podcast | Earn Free Accounting CPE
Military Precision: How Veterans Can Solve the Accounting Talent Crisis

What if the solution to accounting's talent shortage has been hiding in plain sight? In this episode, Navy veteran Mark Steinhoff reveals how the precision required to maintain life support systems on submarines directly translates to accounting excellence. Having managed critical oxygen systems hundreds of feet underwater, Mark now applies that same meticulous attention to detail as an accountant for a water utility. With the profession facing a 70,000-person annual deficit while 200,000 service members transition to civilian life each year, discover how military experience with procedures, documentation, and quality assurance creates natural accounting professionals—and why veterans might be the untapped talent pool accounting desperately needs.

Chapters

  • (01:09) - Transitioning from Military to Accounting
  • (02:37) - Similarities Between Military and Accounting
  • (05:46) - Life on a Submarine
  • (11:31) - How Did Working On a Sub Translate to Accounting
  • (16:43) - The Procedure is Not Optional
  • (20:50) - Current Role and Future Aspirations
  • (24:30) - Exploring Career Paths in Accounting
  • (24:53) - Transitioning from Military to Accounting
  • (26:31) - Leveraging the GI Bill for Education
  • (26:44) - Navigating the Pandemic and Career Decisions
  • (28:36) - The Value of a Business Degree
  • (29:08) - Balancing Education and Personal Life
  • (30:53) - Gaining Practical Experience in Accounting
  • (32:23) - Pursuing an MBA and CPA
  • (45:24) - The Evolving Role of Accountants
  • (47:01) - Closing Thoughts and Encouragement
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Connect with Our Guest, Mark Steinhoff

LinkedIn: https://www.linkedin.com/in/marknsteinhoff/

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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7 months ago
47 minutes

Earmark Podcast | Earn Free Accounting CPE
Behind the Numbers: The Truth About PCAOB Deficiency Rates

What if the numbers we use to measure audit quality are fundamentally flawed? PCAOB Board Member Christina Ho reveals why the headline-grabbing 46% deficiency rate in public company audits deserves serious scrutiny. In this candid conversation, Ho explains why smaller audit firms face disproportionate regulatory burdens, how the PCAOB's inspection approach may distort quality metrics, and why less than 5% of "deficient" audits result in incorrect opinions. She also shares her experience of being publicly criticized by Senator Elizabeth Warren for challenging the status quo. Whether you're an auditor, investor, or financial professional, this insider perspective will transform how you interpret future audit quality statistics.

Chapters

  • (00:58) - Explaining the PCAOB
  • (01:59) - Inspection and Enforcement Programs
  • (03:53) - Sampling and Inspection Frequency
  • (05:58) - Challenges for Smaller Audit Firms
  • (10:50) - State of Audit Quality
  • (14:03) - Deficiency Rates and Their Implications
  • (31:34) - PCAOB's Role and Accountability
  • (37:11) - Has the PCAOB Improved Audit Quality?
  • (49:23) - Public Dispute with Senators
  • (54:32) - Conclusion and Final Thoughts
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Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

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Connect with Our Guest, Christina Ho

https://pcaobus.org/about/the-board/board-bios/christina-ho

Connect with Blake Oliver, CPA

LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

Show more...
7 months ago
55 minutes

Earmark Podcast | Earn Free Accounting CPE
This show is brought to you by Earmark, your source for podcast-based continuing education for accounting and tax professionals. You can earn CPE by listening to the episodes on this podcast and more! Sign up for our mobile app to earn free CPE whenever you want, wherever you go. Learn more at https://earmarkcpe.com.