This episode features Chad Offerdahl, President and Co-CEO of Big Biscuit, who shares his philosophy on building an enduring brand through people-first leadership. He explains that excellent customer experience is directly fueled by employee satisfaction and talks about Big Biscuit's commitment to sustainable growth, which means prioritizing a "small company mindset" and the right franchisees over rapid scaling. Learn how the brand maintains its integrity by sticking to timeless core values and how the breakfast ritual drives customer loyalty, offering key insights into the future of values-driven franchising.
In this episode of Dynamic Disruption, host Mary Hanula welcomes Matt Labuda, Vice President of Marketing at LINE-X, to discuss how the company has grown from a truck bed protection provider into a comprehensive vehicle customization brand.
Matt shares how LINE-X adapted during economic challenges, embraced digital transformation, and built a loyal customer base through authenticity and quality. The conversation highlights the brand’s marketing strategies, customer engagement tactics, and continued household name status in vehicle customization.
Discover the unique approach that sets Aroma Joe's apart in the competitive QSR space, focusing on authentic customer connections and community engagement. Carrie McAleese Riley, CMO of Aroma Joe's, shares insights on leadership, advocating for oneself in male-dominated industries, and maintaining work-life balance.
Amita Balla, VP of Brand Excellence for Crunch Fitness, came on the show to share what she's learned from her 35-year journey in the fitness industry. Gain insights on the importance of leadership and mentorship in personal and professional growth, learn how to curate a culture of authenticity, and hear why feedback and recognition are crucial for a great work environment.
BaseCamp Franchising, consisting of Uptown Cheapskate and Kid to Kid, is run by a dynamic sibling duo, Co-CEOs Tyler and Zach Gordon. The two are revolutionizing the thrift store model by prioritizing franchisee success, integrating customer feedback, and leveraging proprietary software for enhanced operations. Hear about their mission of sustainability and community impact and how they challenge misconceptions about shopping secondhand.
This episode features Michelin-starred Chef Anthony Amoroso, Vice President of Innovation and Growth for Maggiano's Little Italy, who discusses his role and the brand's exciting culinary evolution. He shares how Maggiano's elevates the dining experience through exceptional ingredients, quality, and service. Discover Maggiano's future growth plans, including restaurant refreshes and menu innovations, all aimed at making luxury dining accessible to everyone.
Welcome Anna Khayet, CMO of Padgett Advisors and Founder of Mastermind HQ as she discusses her journey, along with the complexities of marketing for accounting firms and the role of technology in the industry. Learn about the industry's dynamic new concept — Mastermind HQ, a platform aimed at bridging the gap in technology adoption among accountants and gain valuable advice on marketing strategy.
Today's guest is Rick Mayo, CEO of Alloy Personal Training. This episode unpacks the brand model's distinctive strategy in the fitness world, how they reach their target demographic, their marketing journey evolution, and how they've fostered a thriving and inclusive community. We'll also highlight the critical role empathy plays in their customer care, revealing best practices and how to achieve impressive growth by prioritizing personal connections and unwavering integrity.
What does it take to build a fiercely loyal customer base in the competitive casual dining world? Newton Hoang, VP, Head of Marketing for Kura Sushi, pulls back the curtain on their winning formula. In this episode, explore Kura Sushi's deep-rooted commitment to its customers, delivering a unique and interactive dining experience unlike any other. Learn how understanding customer demographics and thoughtful representation fuels their impactful marketing. We also delve into the fun – how Kura Sushi gamifies the meal with exciting prizes – and the accessible, making exceptional food available to all without breaking the bank. Tune in to hear how Kura Sushi is redefining value and connection.
What's better than turning your passion into a career? Amber Martinez, Brand President and Operating Partner of JEM Wellness Brands, shares her authentic journey in the fitness industry, emphasizing the importance of resilience, self-belief, and how to empower yourself while empowering others.
Great marketing starts with great storytelling. Hear how Andrew Nelson, Director of Marketing Strategy at HorsePower Brands, empowers his team to build trust through consultative marketing, positioning the customer as the hero of their own story. Learn how to create authentic connections with your consumer, and gain best practices for brand loyalty.
In this episode of Dynamic Disruption, we dive deep into the world of marketing and branding with Elaine Patel, Vice President of Guest Experience and Local Store Marketing for FAT Brands. Elaine emphasizes the importance of community engagement and guest experience in the fast-food industry. Notably, she highlights the innovative Brand Ambassador Program, which empowers frontline employees to get involved with their location’s marketing strategy and efforts. Elaine also discusses how FAT Brands maintains consistent brand messaging across a diverse portfolio of 18 restaurants.
We sat down with Jules Pierre-Louis, Senior Manager of Growth Marketing for Cruise Planners. Jules gave insights on the evolution from early internet marketing to the current landscape dominated by AI. This is a must listen for entrepreneurs and marketing gurus wanting insights on how to understand your audience through data-driven strategies and the significance of self-awareness in pursuing business opportunities.
Mike Andes, founder and CEO of Augusta Lawn Care, joined us to talk about the innovative franchise model he has developed, focusing on lead generation strategies, the importance of a command center for operations, and the shift from traditional to direct response marketing. We address the challenges of seasonality in the home services industry and shares insights on future trends, including AI integration.
Stretch Zone CMO, Lindsey McFadden, talked about her journey from being a marketing partner of Stretch Zone to now being a full-time member of their leadership team. Lindsey shared more on finding her passion, the ongoing evolution of marketing strategies, and the unique client experience offered by Stretch Zone. Learn how to leverage tech and AI in business operations, empower franchisees for local marketing, and storytelling.
In this episode, Brad Wahl, Chief Brand Officer for The Learning Experience, talks about the brand reaching the 400 location mark, their commitment to creating joyful learning environments, fostering social-emotional development, and implementing innovative programs like STEM and STEAM. We also discuss TLE’s philanthropic efforts and their strategic approach to balancing digital marketing with community engagement. As The Learning Experience continues to expand, their focus remains on nurturing young minds and preparing them for future success.
In this episode of Dynamic Disruption, Lynette McKee, SVP of Franchising at Potbelly, discusses the brand's aggressive expansion plans, focusing on franchisee recruitment, digital innovation, and maintaining quality across locations. She emphasizes the importance of a hands-on approach to support and innovation while fostering a family-like relationship with its franchisees.
Dive into the importance of customer experience and the key principles of a successful franchise model, shared by John T. Hewitt, Founder & CEO of Loyalty Brands. Learn insightful risks of entrepreneurship and personal experiences of mistakes and learning, and why brands should always advocate for a top tier experience for both the franchisee and customer. As a pioneer in the tax industry, John also shared his journey with the industry’s initial resistance to technology and how far we've come.
In this episode, we sit down with Abigail Baker, Senior Vice President of Marketing at BELFOR Franchise Group, to explore the delicate balance between brand voice, data-driven decision-making, and corporate social responsibility.
Our guest is Robin Clayton, Director of Performance Marketing for Paramount Residential Mortgage Group Inc. (PRMG Inc). Learn invaluable insights on the art of personal branding, and the importance of authenticity and vulnerability in building a genuine online presence. We also talk about the power of empathy in fostering meaningful connections with clients and the transformative impact of collaboration in driving success.
