Evolving Marketing Strategy to Meet Consumer Needs

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Dynamic Disruption

Eulerity

78 episodes

5 days ago

Welcome to Dynamic Disruption, Eulerity's pulse on innovative breakthroughs. Here, we dive into conversations from the cutting edge, engaging with industry trailblazers who've dared to disrupt the norm. In each episode, we gain actionable insights from their bold ventures. Say goodbye to the mundane and hello to the buzz of business innovation. It's time to shake things up and redefine the future – one disruptive conversation at a time.

Entrepreneurship

Business

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Entrepreneurship

Business

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Evolving Marketing Strategy to Meet Consumer Needs

Dynamic Disruption

18 minutes 16 seconds

1 month ago

Evolving Marketing Strategy to Meet Consumer Needs

In this episode of Dynamic Disruption, host Mary Hanula welcomes Matt Labuda, Vice President of Marketing at LINE-X, to discuss how the company has grown from a truck bed protection provider into a comprehensive vehicle customization brand.

Matt shares how LINE-X adapted during economic challenges, embraced digital transformation, and built a loyal customer base through authenticity and quality. The conversation highlights the brand’s marketing strategies, customer engagement tactics, and continued household name status in vehicle customization.