Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business.
When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks.
So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years.
I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked.
Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step.
Let's jump in and talk about what's actually possible!
Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet.
The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted.
I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!)
Trust me, this is a total game-changer!
And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out.
Let's jump in and talk about what's next for your business!
CHAPTERS:
Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.
After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.
I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.
Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success.
Let’s jump in and make your Black Friday promotion a massive hit!
00:00 Getting Ready for Black Friday
01:23 Cutting Through the Noise
03:20 The Power of Early Promotions
04:34 Making Black Friday Fun
05:53 Creating Exclusivity and FOMO
07:40 Leveraging Scarcity and Urgency
08:48 Ensuring Immediate Purchases
09:28 Black Friday Magic Bundle
10:42 Conclusion and Thank You
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.
After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.
I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.
Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.
Let’s jump in and make this Black Friday a launchpad for your course business success!
00:00 Common Black Friday Mistakes to Avoid
02:08 Why Bundling Random Stuff Doesn't Work
04:37 The Importance of Novelty in Your Offer
05:44 Creating a Strategic Black Friday Offer
07:26 Using Black Friday as a Taste Test
08:39 Crafting the Perfect Bite-Sized Offer
14:45 Ensuring Your Offer is an Easy Yes
18:20 Final Tips for a Successful Black Friday
20:30 Conclusion and Next Steps
Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays.
After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly.
I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7.
Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups.
Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway!
00:00 The Reality of Running a Business
01:24 Preparing for a Family Vacation
03:07 System 1: The Content Engine
04:22 Maximizing the Content Engine
07:01 System 2: The Profit Funnel
10:10 System 3: Monthly Evergreen Launch Campaigns
11:18 Running Your Business on Autopilot
13:21 Conclusion and Masterclass
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025.
After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy.
I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience.
Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales.
Let’s jump in and supercharge your list and socials with this micro-magnet magic!
00:00 The Problem with Traditional Lead Magnets
01:19 Boosting Social Media Engagement with Lead Magnets
02:18 The ManyChat Funnel Trend
03:27 Real-Life Success with Micro Magnets
04:33 Lead Magnets in 2025: Beyond List Building
06:44 The Shift from Mega Magnets to Micro Magnets
08:40 The Old Way vs. The New Way of Lead Magnets
09:28 The Problems with Big Lead Magnets
12:31 Introducing Micro Magnets
16:07 The 20 by 20 Rule for Micro Magnets
17:42 Leveraging AI for Micro Magnet Creation
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch.
After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast.
I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank.
Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success.
Let’s jump in and build your online course empire from the ground up together!
00:00 The Changing Landscape of 2025
01:39 Identifying Profitable Problems
03:14 Forever Human Problems
04:59 Navigating Change and Disruption
06:46 Human Connection and Experiences
12:24 Validating Your Idea
13:48 Building Your Mini Funnel
18:57 Conclusion and Next Steps
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress.
After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experience, and now I’m sharing my top picks like custom AI agents—plus, grab my free AI guide to start transforming your business without a steep learning curve.
Let’s jump in and find out how AI enhances can enhance your client experiences and your profit.
01:38 Increasing Profitability with AI
03:59 Enhancing Client Experience with AI
06:40 Real-Life Examples of AI in Action
11:08 Creating a Competitive Edge with AI
11:49 Speed and Efficiency: The New Norm
13:17 Leveraging AI for Rapid Growth
15:01 Conclusion: Start Small, Think Big
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m dishing out the juicy details on ditching SamCart’s crazy price hikes for better checkout tools in 2025.
After years of navigating online course tech (and yeah, plenty of headaches), I’ve uncovered the best alternatives that save me money and keep my business running smooth.
I’ll break down why SamCart’s switch to a percentage model hit me with a $900 bill and reveal my top picks like Spiffy and ThriveCart as game-changing checkout solutions.
Trust me, it’s a total relief! Plus, I’ll give you a peek at my tech stack guide where you can grab all the resources to switch to affordable checkout tools for your courses.
Let’s jump in and find the perfect checkout solution to boost your online course game in 2025!
00:00 SamCart's Shocking Price Hike
01:23 SamCart's Pricing Controversy
03:05 Criteria for Choosing a Checkout Solution
05:50 ThriveCart: Pros and Cons
07:20 Discovering Spiffy
09:01 Pricing and Budget Options
09:59 Warning for SamCart Users
12:01 Final Thoughts on Checkout Solutions
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my top three Facebook ads secrets that transformed my online course business.
After years of experimenting (and yes, a fair share of costly mistakes), I’ve uncovered these game-changing strategies that saved me time and money while boosting my sales.
I’ll reveal the insider tips, like using ads to grow your audience and tracking the perfect sales timeline, to help you avoid the pitfalls I faced.
Trust me, these secrets are a total game-changer for course creators! Plus, I’ll introduce my 7-Day Payday AI template to set up a high-converting funnel fast.
Let’s jump in and start making your Facebook ads and funnels work like magic for your online course success!
00:00 Welcome and Overview
01:01 Secret #1: The Real Power of Facebook Ads
02:00 Human Psychology and Ad Engagement
02:47 The Impact of Paid Ads on Social Media Growth
04:30 Secret #2: The Crucial Metric for Ad Success
05:10 Understanding Your Business's Unique Metrics
07:51 The Importance of a Proven Funnel
08:44 Secret #3: Common Mistakes in Ad Campaigns
09:21 Proactive Ad Management Strategies
11:38 Final Tips for Running Profitable Ads
Hey everyone! I’m Kate from Hello Funnels, and in this episode of the Doing It Online podcast, I’m excited to share the inside scoop on my new Sales Squared System to boost your business by $100K.
After years of testing and tweaking (and yes, some tough moments), I’ve perfected a double-funnel strategy that solves the toughest challenges course creators face in 2025.
I’ll break down the big issues like attention overload and trust recession, then reveal my game-changing solution: a content engine and profit engine combo.
Trust me, it’s a total game-changer! I’ll also tease my upcoming free masterclass where you can grab all the tools and strategies to set up your own $100K funnel.
Let’s jump in and transform your business with this powerful funnel system!
00:00 Welcome to the Podcast
00:40 The $100K Funnel Overview
01:32 Issue 1: Attention Disorder
04:10 Issue 2: Trust Recession
07:26 Issue 3: Lack of Profit Focus
08:57 The Solution: Sales Squared System
10:42 Choosing the Right Offer Suite
14:00 Setting Up the Content Engine
15:46 The Power of Two Funnels
17:30 Real-World Success Stories
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls.
After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving.
I’ll share my practical tips, like blocking and deleting, plus a fun mental trick to turn troll attacks into a personal challenge.
Trust me, it’s a total mindset shift! I’ll also reveal how I protect my brand and boost engagement, with strategies you can start using today.
Let’s jump in and master the art of troll-proofing your online presence!
00:00 Introduction: Dealing with Online Negativity
01:41 Impact of Trolls on Ads
02:16 Personal Experiences with Trolls
04:46 Practical Steps to Handle Trolls
06:37 Adjusting Content Strategy
09:18 Mental Impact of Online Bullying
11:47 Gamifying Troll Responses
12:40 Personal Strategy: Writing Burns
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025.
After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies.
I’ll guide you through these conversion killers—like countdown timers and missing deadlines—and reveal how I fixed them with split testing and smart tweaks.
Trust me, it’s a total game-changer! I’ll also share my new 3-day funnel-building event where you’ll get templates and AI tools to skyrocket your sales.
🎟️ Grab the last tickets here!
Let’s jump in and transform your offers into automated-conversion machines together!
00:00 Welcome to Hello Funnels
01:45 Conversion Killer #1: Countdown
02:44 Testing the Countdown Timer Hypothesis
06:21 Conversion Killer #2: Improper Tracking
07:28 Investing in Proper Tracking Tools
08:41 Conversion Killer #3: Delayed Offers
10:46 The Importance of Immediate Offers
12:33 Conversion Killer #4: No Deadlines
14:10 Testing the No Deadline Strategy
15:18 Recap of Conversion Killers
16:15 Join Our Live Funnel Building Event
🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!
Hey everyone! I’m Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I’m excited to share my 5X converting content engine funnel built in an afternoon with AI.
It’s been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales.
Trust me, it’s a game-changer! Join my Automate It Challenge to build your own with templates and tools (👉 Sign up here: https://hellofunnels.co/automate ).
I’ve tested this for six months, and the results keep getting better with minimal effort.
Let’s dive in and turn your content into a profit-pumping machine today!
🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!
00:00 Welcome to the Doing It Online Podcast
00:56 Why I Created a New Funnel
05:55 The Funnel Solution
06:42 Testing and Iterating the Funnel
07:38 Introducing the Content Engine Funnel
11:12 Growing Your Email List and Social Media
12:47 Making Sales on Autopilot
14:45 Reinvesting Funnel Sales into Growth
16:51 Solving Key Problems with the Funnel
18:53 Join the Automate It Challenge
I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished.
No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects.
In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to.
What I Cover:
🎯 The real story behind my 12-week disappearing act
🎯 Why I was terrified to take my first break in 250+ episodes
🎯 Smart ways to take content breaks (that I didn't do this time)
🎯 What I should have done differently
🎯 Why sometimes the best thing for your business is hitting pause
What's Next:
I'm back, refreshed, and have some seriously cool stuff planned. Keep your eyes peeled for a big announcement about that secret project I've been working on!
Connect with me: 📱 Instagram: @hellofunnels
🎯 Ready to build your funnel? Check out eCourse Empire
This is it.
This is the year you are finally going to launch your digital product or online course, into the world.
But if you never sold anything before…, how do you sell it?
Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales.
Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is to create something that clearly solves a problem for your audience without the pressure of a high price tag.
Step 2: Forget fancy sales pages for now; a Google Doc will do just fine. It’s simple, clear, and gets the job done.
Step 3: Don’t be shy to ask for support from your friends, family, and colleagues. You’d be surprised how eager people can be to help someone they know.
Step 4: Be open about your excitement and communicate the value your offer provides!
Step 5: Don’t lose heart if you don’t hit your target sales immediately. Many sales often happen towards the end of a promotional period, so it’s critical to keep putting your offer out there.
If you’d like to dive even deeper, with comprehensive templates and detailed plans, I offer a mini course called the "14 Days to Sales Challenge." It's packed with resources to guide you through this process effectively.
And remember to reach out with your success stories, I’d love to celebrate with you!
LINKS:
Website | Instagram | Programs | YouTube
There are only ever two reasons why your courses aren't selling.
Number one, you are simply not getting enough eyeballs on your offers in an affordable way.
And number two, your offer is not a hell's yes, which means it sells with ease and with profit, no matter really what you're doing with it.
If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it!
When I say "hell's yes," I mean an offer that sells with ease and profit. It's the kind of product or service that people don't just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That's the dream!
To achieve this goal, all you need to do is make sure your offer checks these three boxes:
It's not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer.
Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales from a few a month to dozens a week!
Imagine the difference it could make in your business.
LINKS:
Website | Instagram | Programs | YouTube
Trying to sell anything online when you don’t have an audience is like shouting into the void.
The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?!
But don’t despair!
Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent!
Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up.
Then it’s time to use my 'Beg, Borrow, Pay' framework.
Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help!
Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.
Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself.
So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank.
I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try.
Until next time, happy list building!
LINKS:
Website | Instagram | Programs | YouTube
Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time?
I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different.
Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference:
To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract.
The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity.
If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture.
LINKS: