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DO AS I SAY
Joel Di Trapani
71 episodes
4 days ago
An advice show about the real problems in startups.
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Entrepreneurship
Business
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All content for DO AS I SAY is the property of Joel Di Trapani and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An advice show about the real problems in startups.
Show more...
Entrepreneurship
Business
Episodes (20/71)
DO AS I SAY
71: What do startup founders struggle with most? (with Niall Wogan)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Niall Wogan is the CEO & Verve Fitness. VERVE Fitness is one of the biggest International brands for premium quality gym and fitness equipment for home & commercial gyms. I see their equipment at every gym I go to. On top of this, Niall is a super Tony Robbins fan which I love, because Tony Robbins was one of the first books I ever reviewed on my podcast.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Niall Wogan:

LinkedIn: https://au.linkedin.com/in/niallwogan

Website: https://www.vervefitness.com.au/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
1 month ago
28 minutes 30 seconds

DO AS I SAY
70: Procurement at a tech start-up (with Omar Ghani)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Omar Ghani is a visionary leader in strategic sourcing and procurement transformation. Omar was the  head of Procurement Operations at Lyft, he was Director of Strategic Sourcing and Procurement at Reddit, where he saved over $90M in 2 years. Now he is the Director of Procurement and Strategy at Pinterest plus a tonne of other insane stuff in his career.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Omar Ghani:

LinkedIn: https://www.linkedin.com/in/oghani


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
2 months ago
36 minutes 7 seconds

DO AS I SAY
69: How do you know your first startup will succeed? (with Jacob Banks)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Jacob Banks is the CEO & Co-founder of Sophiie AI. Sophiie is one of Australia’s fastest growing AI startups hitting 1M ARR in less than a year, all with no funding. 


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Jacob Banks:

LinkedIn: https://au.linkedin.com/in/jacob-banks-685871a3

Website: https://sophiie.ai/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com
Website: https://joelditrapani.com/

Show more...
3 months ago
39 minutes 39 seconds

DO AS I SAY
68: Is it worth trying to build a startup today? (with Daniel Flynn)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Daniel Flynn is the Co-founder and Managing Director of Thankyou. Thankyou is one of Australia’s most impactful social enterprises, created with a singular mission: to help end extreme poverty through consumer products. He’s not only built a brand stocked by major retailers but also pioneered a ‘pay-what-you-want’ best-seller that raised $1.4 million in its first month.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Daniel Flynn:

LinkedIn: https://www.linkedin.com/in/daniel-flynn-b0b5613b/

Website: https://thankyou.co/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
4 months ago
36 minutes 20 seconds

DO AS I SAY
67: Do you validate your idea before building? (with Yuvan Sundrani)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Yuvan Sundrani is an innovative entrepreneur and product leader shaping the future of mobile app testing. Yuvan is the Co-Founder of Autosana, the AI-powered QA agent revolutionizing mobile app quality assurance. With Autosana, teams can describe test flows in plain English, enabling fully automated end-to-end testing—no code, no setup, no flakiness. By helping companies catch bugs before users do, Yuvan is saving teams hours on every release and redefining how QA is done in modern software development.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Yuvan Sundrani:

LinkedIn: https://www.linkedin.com/in/yuvan-sundrani/

Website: https://autosana.ai/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
4 months ago
36 minutes 26 seconds

DO AS I SAY
66: Is Angel investing a good idea? (with Simon Horne)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Simon Horne is the CEO of Angelloop. Angelloop is one of the biggest and most active angel networks in Australia. Simon is passionate about funding startups and is vehemently challenging the slow-moving status quo of angel investing in Australia.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Simon Horne:

LinkedIn: https://www.linkedin.com/in/hornesimon/

Twitter/X: https://x.com/simonh_bne?

Website: https://angelloop.au/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
4 months ago
38 minutes 44 seconds

DO AS I SAY
65: How AI is going to be integrated in the workforce? (with Marcus Zeltzer)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Marcus Zeltzer is the founder of Yellow Canary. Yellow Canary is disrupting the traditional approach to workforce compliance with its cutting-edge automation solutions. Marcus is deeply experienced in regulatory compliance and industrial relations, and he’s passionate about using AI and emerging technologies to simplify compliance, improve governance, and reshape the future of work in Australia.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Marcus Zeltzer:

LinkedIn: https://www.linkedin.com/in/marcuszeltzer/

Website: https://www.yellowcanary.com.au/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
5 months ago
38 minutes 28 seconds

DO AS I SAY
64: Will AI eventually destroy the music production industry? (with Josh Simons)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Josh Simons is the CEO of Vinyl Group. Vinyl Group is the heartbeat of an equitable music world, delivering cutting-edge tech and media solutions that empower creators, fans, and brands across the global music ecosystem. With platforms like vinyl.group, Jaxsta, Vampr, and Serenade under its umbrella, Josh is building a music-tech world that connects over a million creators in more than 180 countries. A founder, songwriter, and TEDx speaker—Josh is redefining how music is discovered, credited, and celebrated.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Josh Simons:

LinkedIn: https://www.linkedin.com/in/simonsjosh/

Twitter/X: https://x.com/josh_simons_

Website: https://vinyl.group/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com
Website: https://joelditrapani.com/

Show more...
5 months ago
23 minutes 46 seconds

DO AS I SAY
63: What healthcare will look like in 20 years (with Mark Woodland)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Mark Woodland is the Founder and CEO of Kismet. Kismet is tackling some of the biggest challenges in global healthcare—from chronic disease and aging populations to access and infrastructure gaps—by reimagining how we care for each other in a digital, connected world. Mark is a seasoned entrepreneur and former Australian Army NCO, known for his bold vision and relentless drive to make healthcare more personal, seamless, and immediate.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Mark Woodland:

LinkedIn: https://www.linkedin.com/in/markawoodland/

Twitter/X: https://x.com/MarkAWoodland

Website: https://www.kismet.healthcare/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com
Website: https://joelditrapani.com/

Show more...
5 months ago
32 minutes 44 seconds

DO AS I SAY
62: How do people make their startups? (with Karl Brockman)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Karl Brockman is the founder of Gold Brick Road. Gold Brick Road is reimagining how visionary entrepreneurs scale—with heart, clarity, and systems that actually work. Karl is on a mission to simplify the entrepreneurial journey so founders can build thriving organisations without burning out or compromising their values. He brings a powerful mix of leadership strategy, team development, and transformative insight that’s helping shape the next generation of sustainable, purpose-led businesses.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Karl Brockman:

LinkedIn: https://www.linkedin.com/in/karlbrockman/

Website: https://goldbrickroad.com.au/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
5 months ago
28 minutes 53 seconds

DO AS I SAY
61: How do you build a relationship with leadership (with Sam Robertson)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Sam Robertson is one of my oldest friends in the startup world and even though he probably didn't see it this way, my first ever competitor. Just like me, Sam started out his career by studying Civil Engineering in Brisbane, Australia. Sam started his startup journey with an edtech startup called Scooter Tutor in Australia that he scaled for years and that I absolutely saw as an early competitor. Sam then pivoted and took that business into the medtech space. After this, Sam spent years helping Trakis Kalinack to scale the multi -billion dollar organization, CloudKitchens through Australia and across the world. And now, Sam is the VP of Business Development at Carbon Robotics.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Sam Robertson:

LinkedIn: https://www.linkedin.com/in/samuelmichaelrobertson/

Website: https://carbonrobotics.com/


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
6 months ago
36 minutes 16 seconds

DO AS I SAY
60: Is AI killing software engineering? (with Laura Tacho)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Laura Tacho is the CTO  at DX, an insights platform for measuring and improving developer productivity. Laura is also one of the greatest leadership coaches I have ever met, and I had the privilege of working with her for years. When I started working with Laura, I had zero engineers and zero idea what I was doing in product at all, and step by step she built me and my entire team up from scratch. Because of Laura’s help we went from honestly a bit of a disaster of a product team to a genuinely world-class product team I am incredibly proud of! Laura is just the best.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Laura Tacho:

LinkedIn: https://www.linkedin.com/in/lauratacho/ 

Twitter/X: https://x.com/rhein_wein 

Website: https://lauratacho.com/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
6 months ago
30 minutes 59 seconds

DO AS I SAY
59: Starting a podcast: Is it worth it? (with Harry Morton)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Harry Morton is the CEO of Lower Street. Lower Street is a podcast production company creating some of the best podcasts on the internet with some of the biggest names and brands in the world like Sam Parr, Pepsi & Stanford. Harry also created my old podcast Unicorn Launcher which had over 1M impressions, won a bunch of awards and topped the charts. Harry is an expert story teller.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Harry Morton:

LinkedIn: https://www.linkedin.com/in/harrymorton/ 

Twitter/X: https://x.com/podcastharry 

Website: https://lowerstreet.co/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
7 months ago
38 minutes 18 seconds

DO AS I SAY
58: How companies evaluate PM seniority when hiring? (with Brodie Cummins)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Brodie Cummins is the Owner & Director of teraDigital Services, a niche recruitment and advisory firm focused deeply in the software and tech world. Brodie cares a lot about the space and spends a lot of time creating resources and content to educate the community and even hosts a surfing meetup for people in tech. 


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Brodie Cummins:

LinkedIn: https://www.linkedin.com/in/brodiecummins/ 

Website: https://teradigital.com.au/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
7 months ago
32 minutes 27 seconds

DO AS I SAY
57: Why do companies ignore users? (with Chris Saad)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Chris Saad is a product advisor working with some of the best startups around the world! He has worked with everyone from tiny startups to Uber, Disney, Microsoft! Chris was my first ever product advisor and really helped me go from 0 to 1! I think in a product sense, I am a product centrist, where as Chris is all the way on the edge. He is a product purist, a product artist. He cares and thinks deeply about the space and will push anyone to take a step in the right direction. 


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Chris Saad:

LinkedIn: https://www.linkedin.com/in/chrissaad/ 

Twitter/X: https://x.com/ChrisSaad 

Website: https://www.chrissaad.com/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
7 months ago
36 minutes 6 seconds

DO AS I SAY
56: How much equity should you give advisors? (with Jock Fairweather)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/

THE GUEST

Jock Fairweather, co-founder of Community VC, is a serial entrepreneur, mentor, and founder advocate. With a history of building and supporting startups, Jock brings deep insights into raising capital, working with mentors, and navigating the early challenges of building a business.

THE QUESTIONS

🔍 How Much Equity Should You Give an Advisor?

Equity for advisors isn’t one-size-fits-all. It depends on their role, long-term alignment, and the value they bring. Protect your equity with vesting schedules and clear milestones to ensure they continue delivering meaningful contributions.

💡 How Do You Get Feedback on Your Pitch Deck?

A pitch deck alone won’t secure investment. Build relationships with potential investors early by seeking advice, sharing updates, and demonstrating progress. Feedback from those who understand your business or have raised funding themselves is often more valuable than input from VCs.

🔄 How Do You Work With Mentors Effectively?

Successful mentoring relationships are built on trust, effort, and mutual investment. Do your research, approach with clear goals, and demonstrate progress. Mentors invest time in founders who show growth, follow through on advice, and provide thoughtful feedback.

THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.

Connect with Jock Fairweather:

LinkedIn: https://www.linkedin.com/in/jockfairweather/ 

Twitter/X: https://x.com/Jockefeller1 

Community VC: https://community-vc.com/ 

Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email:podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
8 months ago
25 minutes 40 seconds

DO AS I SAY
55: How to validate an idea (with Spencer Shulem)

Buy my game!

I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!

Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.

The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Spencer Shulem is the CEO of BuildBetter, an insanely popular AI-powered product assistant used by over 25,000 teams. But, this is not Spencer's first business, he has started businesses in the past with millions of users and even started a blog when he was 13 that had millions of views.


THE QUESTIONS

🔍 How Do You Validate a Product Idea?

Validating a product starts with understanding your customer’s problems—without leading the witness. Success lies in uncovering real pain points, not in getting the answers you want to hear.


💡 When Is an Idea Worth Building?

The key to greenlighting a product isn’t just identifying a problem but proving customers are actively trying to solve it. If they’re not already spending time or money to address the issue, it’s likely not their priority.


🔄 How to Pre-Sell a Product Before Building It

Securing early customer buy-in with a non-binding agreement helps mitigate risk. Offering tangible outcomes—even without a finished product—builds trust and ensures alignment before development begins.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Spencer Shulem:

LinkedIn: https://www.linkedin.com/in/spshulem/ 

Twitter/X: https://x.com/Spshulem 

BuildBetter: https://buildbetter.ai/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
9 months ago
44 minutes 54 seconds

DO AS I SAY
54: When to give up (with Nic Marchesi)

Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!


Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.


The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Nic Marchesi is the young Australian of the year, an Order of Australia medal recipient and the co-founder of Oranke Sky Laundry. When Nic was 20 years old, he built a mobile laundry van to help the unhoused and people facing hardship, 10 years later Oranke Sky has grown into one of the biggest not-for-profits in Australia, they have washed >1M Kg’s of laundry, provided over 12k showers and fostered 200k hours of genuine conversations.


THE QUESTIONS

🔍 Can a Non-Profit Attract Investment?

Raising capital for a non-profit requires a different mindset. While traditional investors seek financial returns, non-profits leverage donations, goodwill, and measurable social impact to secure funding from individuals, corporations, and foundations.


💡 How Do You Keep Going When It’s Hard?

Acknowledge the challenges and embrace them as part of the journey. Surround yourself with supportive people, celebrate small wins, and remember the purpose that drives your work to maintain resilience during tough times.


🔄 Should You Abandon a Failed Idea?

Failures aren’t just endings—they’re groundwork for future growth. Let past projects enrich your experience and foundation, ensuring that what you build next is stronger and more grounded.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Nic Marchesi:

LinkedIn: https://www.linkedin.com/in/nicholasmarchesi/ 

Twitter/X: https://x.com/nmarchesi 

Orange Sky: https://orangesky.org.au/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com
Website: https://joelditrapani.com/

Show more...
9 months ago
30 minutes 25 seconds

DO AS I SAY
53: Cashflow is the biggest startup killer (with Marc Washbourne)

Buy my game!

I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!


Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.


The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Marc Washbourne is the founder and CEO of ReadyTech. A company he scaled from a small software development house to a $350M market cap. Marc originally came to Australia as a backpacker for 6 months, but 25 years later he is still here and he is still building one of Australia’s top public companies.


THE QUESTIONS

🔍 Is Entrepreneurship Over-Glorified?

Media often portrays entrepreneurship as glamorous and heroic, but the reality is a relentless grind. While it can offer purpose and meaning to the right people, it’s not the best path for everyone.


💡 Handling Exhaustion Before a Product Launch

Facing a critical launch with limited runway and resources is one of the toughest challenges in startups. Cutting costs, seeking support, and focusing on key priorities can help maximise chances of success, even when energy is running low.


🔄 How to Test and Launch a Product Effectively

Starting small and testing core assumptions can validate if a product meets genuine market demand. This approach reduces risk and builds confidence while paving the way for scalable growth.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Marc Washbourne:

LinkedIn: https://www.linkedin.com/in/marcwashbourne/ 

ReadyTech: https://www.readytech.com.au/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
9 months ago
35 minutes 8 seconds

DO AS I SAY
52: $200M exit in 4 years (with Brad Moran)

Buy my game!

I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!


Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.


The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.

https://pitchpleasegame.com/


THE GUEST

Brad Moran is an ex-professional AFL player, a failed startup founder and more recently an insanely successful founder that took his startup from inception to a $200M exit in just 4 years. 


THE QUESTIONS

💡 Australia’s Startup Ecosystem Holds Founders Back

A lack of early-stage funding and a risk-averse culture makes Australia one of the toughest environments for startups. Perseverance and leveraging diverse angel investors can be game-changers.


🔄 Fear Drives Startup Success

Fear of failure, fueled by deep personal motivations, often builds the resilience required to endure the brutal realities of the business world. Success often belongs to those willing to risk everything and keep going despite setbacks.


THE SHOW

DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.


Connect with Brad Moran:

LinkedIn: https://www.linkedin.com/in/bradmoran/ 

Twitter/X: https://x.com/brad_noq 

Rocketship Advisory: https://www.rocketshipadvisory.com/ 


Connect with me:

YouTube: https://youtube.com/@joelditrapani

Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ

LinkedIn: https://www.linkedin.com/in/joel-ditrapani/

Calendar: https://cal.com/joelditrapani

Email: podcast@joelditrapani.com

Website: https://joelditrapani.com/

Show more...
9 months ago
1 hour 57 seconds

DO AS I SAY
An advice show about the real problems in startups.