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Discussion in Digital
McKinsey Marketing & Sales
13 episodes
9 months ago
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Management
Technology,
Business,
News,
Business News
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All content for Discussion in Digital is the property of McKinsey Marketing & Sales and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
Show more...
Management
Technology,
Business,
News,
Business News
Episodes (13/13)
Discussion in Digital
Discussions in Digital: Surveying the brand-building landscape
Two brand experts discuss challenges that the digital age brings to marketing.
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5 years ago
19 minutes

Discussion in Digital
Discussions in Digital: Influencer marketing is ready for its close-up
Two of the top growth marketing leads give their take on influencer marketing.
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5 years ago
23 minutes

Discussion in Digital
Coping with the new normal in marketing agency relationships
Outsource or insource?
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6 years ago
19 minutes

Discussion in Digital
What's a marketing ecosystem and what does it mean for marketers?
Rethinking marketing’s role
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7 years ago
18 minutes

Discussion in Digital
Moving B2B companies into the digital world
Finding value in digital
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8 years ago
19 minutes

Discussion in Digital
How strategy is evolving - and staying the same - in the hypergrowth digital age
Keeping up with digital strategy
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8 years ago
21 minutes

Discussion in Digital
Discussions on digital: How large and small companies build a digital culture
Balancing agility and stability
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9 years ago
18 minutes

Discussion in Digital
Reimagining customer experience in mobile age
Building mobile capabilities
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9 years ago
20 minutes

Discussion in Digital
The new world of marketing
How marketing drives growth
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9 years ago
21 minutes

Discussion in Digital
Measuring marketing's impact
The new ROI of marketing
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9 years ago
20 minutes

Discussion in Digital
Mobile: What's next
Mobile adjustments in marketing
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10 years ago
27 minutes

Discussion in Digital
War for talent in the digital age
A new workplace
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10 years ago
24 minutes

Discussion in Digital
Mobile, social, and new trends in consumer expectations
New technologies, new behaviors
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10 years ago
23 minutes

Discussion in Digital
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.