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Discussion in Digital
McKinsey Marketing & Sales
13 episodes
9 months ago
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Management
Technology,
Business,
News,
Business News
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All content for Discussion in Digital is the property of McKinsey Marketing & Sales and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
Show more...
Management
Technology,
Business,
News,
Business News
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What's a marketing ecosystem and what does it mean for marketers?
Discussion in Digital
18 minutes
7 years ago
What's a marketing ecosystem and what does it mean for marketers?
Rethinking marketing’s role
Discussion in Digital
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.