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This episode kicks off our post-summer season with a deep dive into the most important updates across digital marketing and ecommerce as we head toward the 2025 holiday period and into 2026.
We cover the major shifts shaping performance marketing today:
Whether you’re a marketer, eCommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead.
Subscribe to Digital Economy 101 for more data-driven marketing guidance and actionable strategic insights.
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Still working on your well-optimized digital presence with Arnout Hellemans - an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics.
After discussing some of the hottest topics on an operational scale, we now dive deep into the future of PPC, SEO, and CRO - what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.
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How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business?
Arnout Hellemans—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including:
Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights.
And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.
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Humor is a powerful tool, but also a very delicate matter in personal and business situations.
So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer. As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience.
We explore:
• What kinds of brands can successfully use humor, and which should tread carefully?
• The fine line between being funny and being offensive in a hyper-connected world.
• Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation?
• How can humor spark creative problem-solving and drive innovation inside teams and companies?
Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers valuable insights, and a few laughs along the way.
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How can smart data utilization enhance eCommerce business performance?
This is the main question we explore with a little help from our friend Stefan Loncar, founder and CEO of Loncom Consulting, a company specializing in data analytics and systems implementation. Stefan's passion for data has resulted in creating a service that helps companies use data for informed decision-making, mining the gold of their data.
· How proper data analysis can improve inventory management and sales strategies?
· What are the most common mistakes e-commerce businesses make in inventory management—and how to fix them?
· What are the most important e-commerce analytics metrics, including sell-through rate, and how to use them for strategic decision-making?
Join us as Stefan shares his professional journey and we discuss the key services Loncom Consulting provides and how they help businesses optimize their operations through data analysis and system implementation.
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What’s the deal with the performance marketing world lately?
X is growing, Reddit suddenly improved in search rankings, Meta is blooming for eCommerce businesses, Google is losing its dominance with younger audiences, TikTok remains in the US…?
It’s not easy to stay on top of all these trends but luckily we have the right man to unravel this whole mess for us.
Goran Čandrlić is a performance marketing expert with 20 years of experience. He worked with numerous startups, scaleups, and Fortune 500 companies in eCommerce, travel, SaaS, cloud computing, and high behaviour.
· How to then structure the campaign hierarchy on Google and Meta ads
· First-party data and attribution, where to start, what should we look out for?
· Can GA4 be the right tool for eCommerce businesses or shall we explore other platforms?
· How do CRMs and CDPs fit into performance marketing?
Stay tuned and enjoy this interesting walk through the performance marketing and eCommerce landscape.
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After gaining basic finance knowledge, we still struggle with financial planning and investing.
Help is on its way. Tamara Vrhovec Sekač, the International Business Expansion Manager at Finax, will introduce us to intelligent financing, a popular concept today.
Tune in and find out:
· How well-informed is the average person about managing finances intelligently?
· How has technology, particularly automation and AI, changed how people manage their finances?
· How can individuals balance risk and reward when pursuing intelligent financial strategies?
· How can automated financial tools and robo-advisors help individuals make smarter financial decisions?
Let’s improve our financial literacy and look at what innovations and changes are shaping the world of finance over the next ten years.
Additional notes:
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Working, traveling, and personal growth – looks like digital nomads have it all, however, is everything that easy and simple for them?
Let’s dive in and explore all the benefits and obstacles within the nomadic lifestyle in the company of Kate Shifman - who designs spaces and experiences for the Flexible Generation, is NASDAQ featured, Coliving founder, Award-winning community builder, Speaker on digital nomadism and life-centric living, and Digital media expert for 10+ Years.
· How do we make a transition to the nomadic way of working and living?
· What are the top challenges digital nomads face and how to overcome them?
· What is AOMA Coliving + Coworking, and how does it support nomadic professionals?
· What tools and strategies are essential for staying productive while living nomadically?
If you ever considered taking the leap into a nomadic lifestyle this is the episode you can’t miss. Enjoy.
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Koliko je važan brending vaše kompanije, toliko je važan i vaš osobni brending pogotovo ako ste mikro poduzetnik ili jednostavno želite biti prepoznatljivi u svojoj poslovnoj zajednici.
Kada je lice u pitanju, žene se oduvijek poigravaju šminkom, a unazad 10-ak godina u staylingu muškaraca sve veću ulogu igraju frizura i brada. Zato smo se za profesionalni savjet i čašicu razgovora obratili Marku Šimunoviću, barberu i vlasniku Polyboy barber shopa.
Na koji način izgled može utjecati na percepciju osobe na konferencijama ili u medijima, postoji li određeni stil koji odaje profesionalizam te koliko je važno prilagoditi stil (odjeću, frizuru, bradu) platformi ili kontekstu - npr. televizijskom nastupu nasuprot online videu; samo su dio tema koje smo pokrili.
Uz to saznajte i što je te kako je nastao barber pool, zašto kupovati u second hand shopovima, ali i kako pravilno oprati kosu. 😉
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Smanjite rizik od kibernetičkih prijetnji i osigurajte svoje poslovanje.
Zaronite u osnovne principe kibernetičke sigurnosti - neophodan vodič za svaku organizaciju. U tome nam pomažu renomirani stručnjaci u svijetu kibernetičke sigurnosti: Tomislav Vuk i Alen Delić, koji je također i Zamjenik predsjednika Hrvatske Udruge Menadžera Sigurnosti.
Otkrijte ili utvrdite znanje o ključnim pojmovima, kao što su phishing, malware, enkripcija, te najbolje prakse za izradu i upravljanje kibernetičkom sigurnosti. Naši gosti također pružaju praktične savjete i jednostavne korake koje možete odmah primijeniti kako biste zaštitili svoje zaposlenike, podatke i online privatnost.
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How to optimize product listings to rank higher in Amazon’s search algorithm (A9)? What strategies help maximize return on investment (ROI) through effective advertising strategies?
In this episode, together with Dylan Lam, an experienced business and marketing consultant, we dive deep into the world of Amazon sales, covering essential topics for sellers aiming to succeed on the platform.
Dylan shares his journey in the eCommerce space, offering valuable insights on how Amazon has evolved as a marketplace over the years. We explore the debate between Fulfillment by Amazon (FBA) vs. Fulfillment by Merchant (FBM) and discuss the key factors sellers should consider when deciding on their fulfillment strategy.
Whether you're a seasoned seller or new to the game, this episode provides critical insights to help you stay ahead of the competition.
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Couple of weeks ago we have had a pleasure of making cutting-edge technological discussions with some of the most brilliant minds in design, development and digital products management areas. They were all part of Digital Labin, a prominent two-day conference, focused on bringing together professionals from various digital industries such as web and mobile development, software design, UX/UI design, and project management.
The event featured keynote speakers, panel discussions, and masterclasses covering the latest trends and best practices in digital product creation. And they are here for you. Enjoy the show!
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Trafostanica je razgovorna emisija u kojoj obični ljudi iz naroda pričaju u svojem životnom putu, usponima, padovima i svemu što im padne napamet. Urednik i voditelj je Zlatko Višćević.
Bio sam gost u jednoj od epizoda, a djelić iste možete slušata u ovoj epizodi. Cijelu pak epizodu možete pogledati na YouTube kanalu Trafostanice.
U Trafostanici nema senzacija, glamura, pikanterija, sjajnih savjeta za vrtoglavi uspjeh i bajki, ali ima poneka životna mudrost koja proizlazi iz životnog iskustva običnog čovjeka. Radi toga i vrijedi pratiti istu.
Kako Zlatko kaže, ako zaključite da su emisije baš jako dosadne, uvijek ih možete navečer iskoristiti kao uspavanku.
Dodatni resursi:
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Iz godine u godinu svjedočimo sve većoj integraciju digitalne komunikacije i interakcijskog dizajna.
Koju ulogu u digitalnoj transformaciji tradicionalnih industrija kao što su namještaj, arhitektura, moda, i sl. igraju festivali poput Zagreb Design Weeka? U kojim aspektima digitalne tehnologije pomiču granice?
Samo su dio pitanja na koje nam odgovore donosi idejni začetnik i organizator Zagreb Design Weeka Daniel Tomičić.
U ovoj epizodi otkrijte više o sinergiji dizajna i digitalnih tehnologija, a od 25. do 29. rujna budite dio povijesnog trenutka u kojem Jadran film po prvi put otvara vrata za čak 25.000 posjetitelja ZGDW-a. Ovogodišnja tema je "Breaking the Glass Ceiling", u prijevodu "Razbijanje staklenog stropa: Revolucija dizajna", kojom se promoviraju različitosti, jednakosti, kreativnost i suradnja u dizajnu.
Dodatni resursi:
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Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #31 do #40. Također najavljujem i ono što nas čeka u narednih devet epizoda.
Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101, a vidimo na FuN Zagreb 24.9.! 😃
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Why not take the best of both worlds, the physical and the digital, even when it comes to art?! Is there a gap between these two realms and how challenging is it to combine them, let’s hear it from Robert John, London's artist and surrealist.
His work channels the Surrealism art movement to interpret the world around him and the reality in which it exists. Throughout his career, Robert has worked across many iconic brands as a designer for the BBC.
Dive into the world of an artist who, in his work, often plays with the perception of "what's real". Find out how modern cameras and technology affect our perception, and what is the role of storytelling in various artistic projects.
Additional resources:
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Digitalizacija je svugdje oko nas, neizbježna je, pa čak i kada je glumačko umijeće u igri.
Da li više pomaže ili odmaže provjerili smo s višestruko nagrađivanom glumicom Minjom Peković, poznatoj po autobiografskoj predstavi Bravo za klovna i ulozi Nevene Gavran u seriji Tunel.
Družimo se i saznajemo kako je digitalizacija utjecala na njezin rad ispred i iza kamere te na pozornici, koliko joj digitalni kanali pomažu u promociji njezinog rada te razmišlja li o projektima koji bi uključivali virtualnu stvarnost na kazališnim daskama.
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Kako je digitalna ekonomija promijenila način na koji satira dopire do publike i kako satiričari mogu monetizirati svoj rad u ovom novom digitalnom okruženju – otkriva nam poznati hrvatski satiričar Siniša Mareković Car, koji je stekao prepoznatljivost po svojim duhovitim i oštrim komentarima na društvenu i političku scenu.
Tijekom razgovora, Siniša dijeli svoje iskustvo o tome kako je započeo svoju karijeru u satiri, kako bira teme za svoje satirične radove, te kako se nosi s negativnim kritikama i reakcijama. Također, istražujemo ulogu satire u današnjem društvu i kako ona može služiti kao alat za edukaciju javnosti o kompleksnim ekonomskim temama.
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The revolution of event ticketing is here, giving control back to event specialists through flexible and empowering solutions.
Keal Blache, one of the key figures in the global ticketing industry, shares how his company Vivenu, an innovative platform transforms ticketing for sports, festivals, music, conventions, and performing arts by enabling organizers to build direct customer relationships and independent data pools.
The discussion covers the technological advancements that keep the platform at the forefront of the industry, helping event specialists adapt to the ever-evolving landscape. The episode also delves into the company's global reach, catering to the unique needs of various sectors, and their vision for the future of ticketing.
Keal also offers valuable advice for event organizers looking to maximize their ticketing systems and shares inspiring success stories from their journey.
Tune in for practical insights and a glimpse into the future of ticketing, showcasing how innovation is making ticketing more flexible, efficient, and impactful.
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Check out the hottest SEO topics of the year from the biggest SEO Summit in the region and beyond.
Why is SEO still one of the most lucrative digital marketing channels? How to be ahead of the curve with search engine evolution and constant algorithm updates?
Trends, and the future of SEO we bring it all directly from the most wanted Zagreb SEO Summit 2024 speakers:
Enjoy the episode!
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