This episode kicks off our post-summer season with a deep dive into the most important updates across digital marketing and ecommerce as we head toward the 2025 holiday period and into 2026.

We cover the major shifts shaping performance marketing today:

• The rise of zero-click internet and social search
• MER (Marketing Efficiency Ratio) vs. traditional attribution
• Creative fatigue and how to manage it
• Meta’s Andromeda algorithm and Advantage+
• Google’s Demand Gen, AI Search and Discover
• TikTok’s continued influence and role in product trends
• ROPO effect returning in force
• Email, WhatsApp, SMS and owned data strategies
• UGC, lookalikes, and how to leverage your community
• EEAT and how generative AI is changing visibility
• What brands must prioritize entering 2026

Whether you’re a marketer, eCommerce operator, founder, or simply curious about where digital is heading, this episode breaks down what’s happening, why it matters, and how to position your brand for the months ahead.

Subscribe to Digital Economy 101 for more data-driven marketing guidance and actionable strategic insights.

Hosted on Acast. See acast.com/privacy for more information.