Jason Friedman is an entrepreneur, speaker, and customer experience expert with a passion for helping businesses craft unforgettable experiences. With a background in both theater and business, Jason blends creativity with strategy to drive growth through storytelling, design, and smart customer journeys. As the founder of several successful companies, he brings a wealth of insights on branding, leadership, and scaling impact.
The future of marketing isn’t about pumping out more content—it’s about building trust and fostering intent.
In my latest podcast, I sat down with Ethan Monkhouse, founder of Naviro, to explore how AI is reshaping social media, brand growth, and audience engagement. Here are some key takeaways:
🔹 From Attention to Intent – Modern funnels aren’t about chasing views; they’re about nurturing long-term trust and inspiring action.
🔹 Vertical AI > Generic AI – Tools like Naviro don’t just know “everything,” they know you - your brand voice, audience, and goals.
🔹 AI as a Superpower – Marketers who automate repetitive tasks unlock more time for strategy, creativity, and deep audience connection.
🔹 The Rise of the Prompt Marketer – Writing powerful prompts will soon be as critical as writing ad copy.
The big shift? AI won’t replace marketers—it will amplify them. Those who embrace it will shape the future of audience growth.
🎧 Catch the full episode for insights into how to thrive in this AI-augmented era.
In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.
Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:
The biggest mistakes marketers make in attribution
How to create a measurement strategy that drives ROI
The "Five Forces" framework for decoding your customer journey
Why relying on ad platform data is risky
How AI is shaping the future of attribution and pixel optimization
If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.
Learn more: https://5forces.com
Hosted by: Prince Kumar Singh
#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan
In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.
We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.
You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel content
Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.
Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.
Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.
Luke Yarnton, co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.
Matt specializes in helping ambitious CEOs, Founders, Boards and Investors transform financial complexity into strategic clarity, guiding you from reactive, intuition-based decisions to data-driven growth strategies that unlock your company's full potential.
His approach goes beyond traditional CFO services. He helps CEOs build a financial foundation that turns complexity into clarity.
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E
As the Communications Engagement Coordinator at Tangelic, Nozi draws on her vast experience in media, broadcasting, and content production to craft campaigns that inspire action and foster meaningful change in underserved communities. From pre-production research to digital engagement strategies, Nozi brings unique insights to the table.
Let’s dive into the world of grassroots campaigns and social media innovation.
RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s also the Founder of theCLICK, an AI marketing training and community platform.
Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He’s worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).
Paul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies
We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who’s revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth.
Here’s What You’ll Learn: 🔹 Why Amazon Advertising is essential for e-commerce and how it uniquely boosts organic ranking🔹 Practical steps to optimize ad campaigns for better ROI🔹 Insights on the different Amazon ad formats and when to use each for maximum impact🔹 Critical metrics for data-driven decision-making and campaign success
Whether you're a seasoned seller or just stepping into the Amazon space, Elizabeth’s insights are practical, strategic, and essential for growth!
Listen now to gain a competitive edge and transform your Amazon approach:
A big thanks to Elizabeth for such an insightful discussion! If you have questions or would like to share your own experiences with Amazon Advertising, drop a comment below!
#AmazonAdvertising #DigitalMarketing #EcommerceSuccess #Podcast #AmazonGrowth #MarketingStrategies #DigitalMarketingGyaaan #Junglr
Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans.
Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.
Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.
He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.
He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.
Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince
With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.
MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.
Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.
SHOW NOTES:
KPI Calculations
Total Revenue - Total of Sales across all of your Sales Channels
Net Revenue (Gain or Loss) - Total Revenue - Total Expenses
AOV (Average Order Value) - Total Revenue / Number of Transactions
Conversion Rate - Number of Transactions / Number of Visitors
MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend
ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)
CAC (Customer Acquisition Cost) - Expenses / Number of New Customers
The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA
Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.
In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.
During our insightful discussion, Peter shared invaluable insights and practical tips on:
-> Understanding the psychology of user behavior.
-> Leveraging data-driven approaches to optimize conversions.
-> Key design principles for maximum impact.
-> Crafting compelling calls-to-action that drive action.
A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.
#LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast
Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.
Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.
As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.
Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.
In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.
With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.
Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!
In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.
Key Insights:
-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.
-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.
-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.
#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert