Cracking the Code of Marketing Attribution with Scott Desgrosseilliers

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Digital Marketing Gyaan

Prince Kumar Singh

88 episodes

3 days ago

In this channel, our host Prince Kumar Singh keeps on sharing useful information, tools, case studies and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. We also interact with industry experts and learn the best practices that are implemented by them in different digital marketing specializations and sectors. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

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Cracking the Code of Marketing Attribution with Scott Desgrosseilliers

Digital Marketing Gyaan

26 minutes 13 seconds

3 months ago

Cracking the Code of Marketing Attribution with Scott Desgrosseilliers

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

The biggest mistakes marketers make in attribution
How to create a measurement strategy that drives ROI
The "Five Forces" framework for decoding your customer journey
Why relying on ad platform data is risky
How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

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