🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.Â
https://www.blu-digital.co.uk
https://www.kinsmanco.com
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Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
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🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.Â
https://www.blu-digital.co.uk
https://www.kinsmanco.com
Â
Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
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Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business.
Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now:
Spotify:
Apple:
YouTube:
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#MarketingPodcast #DigitalMarketing #GrowthMarketing #Entrepreneurship #ProteinBalls #DigitalCheesecake
Jeremy and Gary share the journey of creating The Diamond Store and scaling it to ÂŁ5M.
Learn about powerful marketing strategies, industry shifts, and much more!
🎧Listen now:
Spotify:
YouTube:
Apple:
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Candidates keep getting rejected, but it’s not always for the reasons you think.
In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes.
Topics covered:
• Most common rejection reasons
• Experience vs. confidence
• Overqualification & culture fit
• The power of personal branding
🎧 Listen now:
YouTube: https://youtu.be/CuLWprx_zgU
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#marketingpodcast #digitalcheesecake #howtogetajob #interviewhacks #jobinterview #jobsearch #recruitment
What’s really working in marketing heading into 2026?
In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time.
🎧 Listen now:
YouTube: https://youtu.be/B-OjSOgdOmM
Apple: https://shorturl.at/wIJ0U
Subscribe so you don't miss a crumb!
Digital Cheesecake is powered by Blu Digital and Kinsman & Co
#marketinghacks #marketing #marketingpodcast #digitalcheesecake #marketingbudget #marketingconversions
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode, Jack , Ellie and Sarah dive into the never-ending debate of...
Is AI replacing marketers or making them stronger?
Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one.
🎧Stream now:
YouTube: https://youtu.be/NzL4si4Z7L0
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#marketing #podcast #marketingpodcast #AIAgents #digitalmarketing #AItools
Ellie, Sarah & Jack reveal what really drives TikTok conversions.
They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media.
🎧Listen now:
Spotify:
Apple:
YouTube:
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
#MarketingPodcast #DigitalMarketing #MarketingStrategy #tiktok #ContentStrategy #CareerGrowth #digitalcheesecake
From AI-led campaigns to TikTok-first strategies, Jack, Sarah & Ellie debate the hottest marketing trends of 2025 and whether they’re worth the hype
🎧 Listen now:
YouTube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
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#digitalcheesecake #marketingpodcast #marketingtrends #marketingexperts #ai
Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget.
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master.
🎧 Listen now:
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits.
🎧Listen now on:
YouTube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Don’t waste your ad budget!
Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,
In this bonus episode they covered:
-PPC vs paid social budgets
-TikTok testing
-Pinterest campaigns,
-Reddit, Performance Max,
-UGC content creation, and
-Scaling campaigns efficiently.
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
Want recruiters chasing you instead of the other way around?
Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing Role
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.
Find us on:
Youtube: https://www.youtube.com/@DigitalCheesecake
Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616
Use these Marketing tools:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
From 7 figures in 18 months…to telling 500 investors it was over.
Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.
Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.
Find us on:
YouTube: https://youtu.be/bm2DHzrEUx8
Use these Marketing tools to improve efficiency:
Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi
Quillbot: https://try.quillbot.com/4hew88esymv8
Trainual: https://start.trainual.com/aecgw0yogmw7
CVs. High pressure. Fast decisions.
In this episode, Jack, Ellie & Sarah talk hiring from the inside:
Listen now:
YouTube: https://youtu.be/G77RsO3qUQg
Apple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=1000721624144
How do you market a challenger brand in FMCG without budget?
Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast.
🔥 You’ll learn:
Get 10% off your next order with WildThingz using code : DIGICHEESE10 at Amazon checkout today!
She’s led marketing teams in one of the toughest industries. Finance.
Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.
🔥 You’ll learn:
• The marketing myth she wants to kill
• What it’s like being the only woman in the room
• Her take on success, burnout and boundaries
• Redesigning work for real life
🎧 Listen:
Spotify: https://shorturl.at/sQLSi
Apple: https://shorturl.at/kVPv
What does it take to go from full-time job to six-figure founder?
Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started.
EXCLUSIVE PROMO CODE:
Get 30% off your first order with DeeplyFoods using code CHEESECAKE30 today! Exclusively for Digital Cheesecake listeners!
🎧 Listen:
Spotify: https://shorturl.at/sQLSi
Apple: https://shorturl.at/kVPv
Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life.
🔍 What you’ll learn:
– The 4 pillars of scalable brand marketing
– How to build loyalty through community
– Why consistency beats trends
Most beauty brands lose sales because their PDPs aren’t built to convert.
Garrett breaks down the simple changes that drive real growth.
🔍 What you’ll learn:
– Where traffic drops (and why)
– What to change on your PDPs
– How to test smarter, even on a budget
đź•’ Timestamps:
00:00 Intro
03:10 Beauty buyer behavior
06:45 Ingredient clarity
10:50 Bounce/drop-off
14:20 Content that converts
18:30 Smart AI use
22:00 Server vs. client testing
26:40 Top test wins