🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.
https://www.blu-digital.co.uk
https://www.kinsmanco.com
Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.
https://www.blu-digital.co.uk
https://www.kinsmanco.com
Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.

Most beauty brands lose sales because their PDPs aren’t built to convert.
Garrett breaks down the simple changes that drive real growth.
🔍 What you’ll learn:
– Where traffic drops (and why)
– What to change on your PDPs
– How to test smarter, even on a budget
🕒 Timestamps:
00:00 Intro
03:10 Beauty buyer behavior
06:45 Ingredient clarity
10:50 Bounce/drop-off
14:20 Content that converts
18:30 Smart AI use
22:00 Server vs. client testing
26:40 Top test wins