Mastering the Art of Sales: Crafting Personalised Pitches, Authentic Storytelling, and Assessing Client Fit
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny discusses the art of pitching in sales. She emphasises the importance of having a discovery call with potential clients to understand their needs and pain points. She advises creating a pitch deck that focuses on the client's business and uses their branding. Penny also suggests conducting thorough research on the client's industry and competitors. She encourages adding creativity and personalization to the pitch, using props or case studies. She emphasises the need to be authentic, confident, and passionate during the pitch. Penny concludes by reminding listeners that pitching is a two-way street and it's okay to decline a client if there isn't a good fit.
Key Takeaways:
- Personalised discovery calls are essential for understanding the client's needs and pain points
- Thorough research on the client's business is crucial for creating a tailored pitch deck
- Adding creativity and authenticity to your pitch can help you stand out and make a lasting impression
- Pitching is a two-way street, and it's important to assess client fit to ensure a successful partnership
- Authentic storytelling can help build trust and establish a strong connection with potential clients
Chapter Breakdown:
00:00 Introduction and Podcast Information
01:00 The Importance of Sales and Pitching
03:20 Understanding the Client's Needs and Pain Points
04:45 Creating a Personalized Pitch Deck
07:07 Thorough Research for a Successful Pitch
08:59 Adding Creativity and Authenticity to Your Pitch
15:05 Pitching as a Two-Way Street
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Transforming Retail Experiences: Insights from Daniel Astarita, Managing Director of Kessler's London and Proportion London
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny introduces the podcast and announces the launch of the website. He then welcomes Daniel Astarita, the managing director of Kessler's London and Proportion London, to discuss the retail industry. Daniel shares his journey in leading global teams to create bespoke in-store experiences and shop-in-shop environments. He also talks about the challenges and successes of revitalizing Kessler's London. The conversation covers topics such as tailoring design to different customers, the meticulous process of designing in-store experiences, and the importance of experiential retail. Daniel predicts that retail will shift towards becoming destination theme parks and emphasizes the need for an omnichannel experience.
Key Takeaways:
- Understanding consumer behavior is crucial for success in the retail design industry
- Tailoring design to different customers and creating experiential retail environments are key to engaging consumers
- Embracing technology and creating an omnichannel experience are essential for modern retail success
- Balancing leadership responsibilities with family life requires creating a family-friendly work environment
- Visual merchandising and constantly adapting to change are important lessons for business success
Chapter Breakdown:
00:00 Introduction and Podcast Announcement
01:00 Introduction of Guest and Retail Background
07:12 Daniel's Journey to Managing Director
09:43 Transforming a Struggling Business
11:23 Working with Big Brands
13:46 Tailoring Design to Different Customers
15:15 The Meticulous Process of Designing In-Store Experiences
18:46 The Importance of Experiential Retail
21:45 The Shift in Retail Towards Destination Theme Parks
22:40 Creating an Omnichannel Experience
22:56 Business Growth and Restructuring
25:10 Balancing Leadership and Fatherhood
27:34 Creating a Family-Friendly Work Environment
30:08 Embracing Technology in Retail
36:27 The Importance of Visual Merchandising
38:27 Lessons for Business Success
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Crafting the Perfect Press Release: Expert Tips for Engaging Headlines, Compelling Content, and Effective Distribution
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny discusses the importance of writing a perfect press release. She provides tips and insights on various aspects of press release writing, including attention-grabbing headlines, factual first paragraphs, the use of embargos, including quotes, adding details and testimonials, case studies and expert opinions, creating a roundup and call to action, and providing contact information. She also emphasizes the importance of finding an interesting news hook and avoiding excessive branding in press releases. She encourages listeners to craft their own stories and shares her availability for consultancy.
Key Takeaways:
- A well-crafted press release with an attention-grabbing headline is crucial for engaging journalists effectively
- Use descriptive words and factual information in a press release, avoiding words like "unique"
- Adding quotes from the managing director and testimonials from experts or customers can provide emotional depth and value
- Include a strong call to action and links in the press release for effective online news distribution and SEO benefits
- Provide contact information and an "about us" section to give journalists necessary details and background information
Chapter Breakdown:
00:00 Introduction and Importance of Press Releases
02:00 Writing an Attention-Grabbing Headline
03:27 The First Paragraph: Factual Information
04:52 Using Embargos and Immediate Release
05:44 Including Quotes for Added Value
07:37 Adding Details and Testimonials
09:01 Including Case Studies and Expert Opinions
09:59 Roundup and Call to Action
11:27 Notes to Editors and Contact Information
12:21 Finding an Interesting News Hook
13:16 Subject Line and Branding
14:32 Crafting Your Own Story
15:01 Conclusion and Call to Action
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Mastering Podcast Pitching: Personalisation, Authenticity, and Crafting a Compelling Narrative
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny Joyner-Platt discusses the power of podcasting and provides advice on how to pitch yourself as a guest on a podcast. She emphasises the importance of personalising pitches and knowing the audience of the podcast. Penny also highlights the need to craft a compelling narrative and be authentic during interviews. She shares tips on handling Q&A sessions and setting boundaries. The episode concludes with a call for guests and an announcement of an upcoming guest in the next episode.
Chapter Breakdown:
00:00 Introduction and Host Change
01:02 The Power of Podcasting
01:30 Bad Pitches
04:14 Know Your Audience
05:08 Crafting the Narrative
07:00 Handling PR Pitches
08:22 Tailoring Pitches
09:43 Being Authentic
10:39 Handling Promotion
12:02 Being Genuine
13:24 Going Deep
14:45 Setting Boundaries
22:07 Call for Guests
23:01 Upcoming Guest Announcement
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Balancing Priorities in Business: Time Management Strategies and Podcast Transition (Tigz's last Episode as Co-Host)
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Tigz and Penny discuss the topic of priorities in business. They explore the challenges of balancing multiple priorities and share strategies for analyzing and allocating time effectively. They also discuss the importance of regularly evaluating priorities and making adjustments as needed. Towards the end of the episode, Tigz announces that she will be stepping down as co-host of the podcast, but assures listeners that the podcast will continue with new plans and international guests.
Key Takeaways:
- Balancing multiple priorities is a constant challenge for business owners.
- Analysing time allocation can help identify areas where adjustments can be made.
- Creating a work-life pie chart can provide a visual representation of how time is spent and help prioritise different aspects of life and business.
- Regularly evaluating priorities and making adjustments is essential for personal and professional growth.
Chapter Breakdown:
00:00 Introduction
00:53 The Balancing Act
02:20 Analysing Time Allocation
03:47 Creating a Work-Life Pie Chart
06:06 Shifting Priorities
08:02 Urgent vs Important
09:30 Procrastination and Prioritisation
12:11 Setting Priorities for the Year
14:30 Announcement: Stepping Down as Co-host
19:01 Future Plans for the Podcast
20:22 Conclusion
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Carl Darnell of crdone. (crdone.digital). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, the hosts discuss the importance of organic reach and the challenges of SEO. They introduce their guest, Carl Darnell, who shares his background and journey into digital marketing. Carl talks about his experience as a digital nomad and the common pitfalls in SEO. He explains the basics of SEO and the importance of website structure and user experience. The timeline and expectations for SEO results are discussed, as well as the introduction to pay per click (PPC) advertising. Carl shares insights into competitor bidding in PPC and gives a glimpse into his day as an entrepreneur. The importance of investing in employee training and development is highlighted, and Carl shares his best business accomplishment. He also reveals a personal project of restoring his house and discusses the return of his podcast.
Key Takeaways:
- Organic reach is important for businesses to be visible and SEO plays a crucial role in improving online presence.
- SEO is a data-driven process that requires continuous monitoring and improvement.
- Paid ads, such as PPC, can complement SEO efforts and provide quick results, but should be seen as an investment.
- Understanding the target audience and creating a user-friendly website structure are key to successful SEO.
- SEO results take time and require ongoing effort, and maintaining high rankings is as challenging as achieving them.
- Investing in employee training and development can contribute to business growth and success.
Chapter Breakdowns:
00:00 Introduction and Importance of Organic Reach
03:47 Challenges and Misconceptions of SEO
06:11 Guest's Background and Journey into Digital Marketing
10:41 Digital Nomad Experience
13:45 Common Pitfalls in SEO
16:19 What is SEO?
19:37 Importance of Website Structure and User Experience
22:19 Timeline and Expectations for SEO Results
23:45 Introduction to Pay Per Click (PPC)
26:37 Competitor Bidding in PPC
28:55 A Day in the Life of an Entrepreneur
33:02 Investing in Employee Training and Development
40:08 Best Business Accomplishment
41:46 Restoring a House
42:45 Return of the Podcast
45:14 Invitation for Future Questions and Topics
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Why Every Business Needs a Website: Risks of Relying on Social Media, Branding Benefits, and Investment Insights
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny and Tigz discuss the importance of having a website for businesses. They highlight the risks of relying solely on social media platforms and emphasize the need for a website as a home on the internet that you have control over. They also discuss the benefits of having a website for branding, credibility, and the ability to update and refresh content. The episode concludes with a discussion on the process of building a new website and the costs involved.
Key Takeaways:
- Having a website is crucial for businesses as it provides a home on the internet that you have control over.
- Relying solely on social media platforms can be risky as you don't own your content and platforms can change or disappear.
- A website allows for branding, credibility, and the ability to update and refresh content.
- Investing in a website is important for businesses, and costs can vary depending on the complexity and features of the site.
Chapter Breakdown:
00:00 Introduction and Catching Up
01:02 Party Planning for Ollie's Birthday
02:00 The Shrek Experience and Wax Figures
03:13 Importance of Having a Website
07:01 The Risks of Relying on Social Media Platforms
09:27 Benefits of Having a Website for Business
10:54 The Significance of a Website for Branding and Credibility
13:25 Access to the Backend of a Website
14:49 Buying URLs and Owning Your Brand Name
17:01 Process of Building a New Website
24:44 Costs of Having a Website
27:40 Summary and Call to Action
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Empowering Wellness and Inclusivity in the Spa Industry: SpaBreaks.com Founder's Journey - Abi Selby
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Abi Selby of SpaBreaks.com. Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of Diaries of Badass Bosses, Abi Selby, the founder of SpaBreaks.com, shares her journey of starting a successful spa booking agency during challenging times. She discusses the importance of spa and wellbeing in reconnecting with ourselves and others, emphasizing the need for inclusivity and quality in the spa industry. Abi highlights the work of the UK Spa Association in supporting spa managers and therapists and shares her dedication to empowering her team and celebrating their accomplishments. She also shares her future plans to make the brand even more famous and expand internationally.
Key Takeaways:
- Starting a business during challenging times requires resilience and recognizing the potential of your industry
- Spa and wellbeing play a crucial role in reconnecting with ourselves and others
- Ensuring inclusivity and quality in the spa industry is essential for making everyone feel welcome and valued
- Supporting and empowering team members contributes to the success of a business
- Breaking down barriers and challenging perceptions in the spa industry is necessary for growth and accessibility
Chapter Breakdown:
00:00 Introduction and Starting a Business in Challenging Times
04:22 Introducing Abbie Selby of SpaBreaks.com
07:56 Abi Selby's Journey and Early Challenges
13:00 The Importance of Spa and Wellbeing
20:27 The Power of Spa in Reconnecting with Ourselves
25:39 Ensuring Quality and Inclusivity in the Spa Industry
30:14 The Work of the UK Spa Association
32:55 Breaking Down Barriers and Challenging Perceptions in the Spa Industry
39:22 Empowering and Celebrating Team Members
42:47 Future Plans for SpaBreaks.com
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Dominate Your Niche Market: Proven Strategies for Understanding and Tailoring to Your Target Audience
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Tigz Rice and Penny Joyner-Platt discuss the importance of understanding niche audiences and how to dominate the marketplace by honing in on your niche market. They emphasise the need for research and understanding what you offer and who you offer it to. Creating customer profiles and personas is crucial for tailoring your messaging and marketing efforts. Gathering customer feedback and monitoring competitors are essential for staying relevant and evolving with your niche. The key takeaways include the importance of research, feedback, case studies, and understanding your market, as well as the need to create personas and tailor your messaging to different audience segments.
Key Takeaways:
- Research and understand your niche market to dominate the marketplace.
- Create customer profiles and personas to tailor your messaging and marketing efforts.
- Gather customer feedback and monitor competitors to stay relevant.
- Evolve with your niche and continue to be the solution for your audience's pain points.
Chapter Breakdowns:
00:00 Introduction and Updates
01:59 Understanding Niche Audiences
06:14 Creating Customer Profiles
09:32 Gathering Customer Feedback
13:23 Tailoring Content to Niche Audiences
15:41 Evolving with Your Niche
17:08 Summary and Takeaways
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Mastering Adobe Illustrator: Tips for Creating Engaging, Inclusive, and Accessible Content with Course Creation Insights - Tony Harmer
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Tony Harmer of The Design Ninja (designninja.tv/m/lib), LinkedIn Learning (linkedin.com/learning/instructors/tony-harmer) and Wizardry Ltd. (wizardry.ltd). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Tigz Rice and Penny Joyner-Platt discuss course creation and educational content with guest Tony Harmer. They explore Tony's background, his role in Adobe, and the impact of his educational content. The conversation covers the importance of continuous learning, free learning resources, and advice for creating inclusive and engaging courses. Tony shares insights and tips for using Adobe Illustrator effectively, discussing hidden features, building for flexibility, and creating accessible content. He emphasises the importance of considering the audience's needs and continuously improving courses. The episode concludes with a discussion about future topics and audience questions.
Key Takeaways:
- Course creation and educational content are important in the business space.
- Continuous learning is essential for personal and professional growth.
- Free learning tools and resources are available, such as YouTube and Tony Harmer's content on Adobe Live.
- When creating a course, it is important to be inclusive and consider the needs of the audience.
- Explore hidden features and Easter eggs in Adobe Illustrator to enhance your skills and discover new possibilities.
- Build designs for maximum flexibility to create adaptable and versatile content.
- Consider the language used in your content to be inclusive and engage your audience effectively.
- Prioritise accessibility by providing subtitles and considering the needs of all users.
- Strive to become a great instructor by considering the needs of your audience and continuously improving your courses.
Chapter Breakdowns:
00:00 Introduction and Course Creation
03:12 Guest Introduction and Educational Content
06:17 Tony Harmer's Background and Journey
16:42 Influence and Impact of Tony Harmer
26:46 Tony Harmer's Role in Adobe and Content Creation
30:24 Continuous Learning and New Skills
33:57 Free Learning Tools and Resources
38:37 Encouraging Young Artists and Advice for Content Creators
44:46 Dos and Don'ts of Creating a Great Course
50:56 Exploring Hidden Features in Illustrator
52:02 Building for Maximum Flexibility
52:59 Considerations for Engaging Content
53:37 Inclusivity and Accessibility
54:24 Becoming a Great Instructor
55:24 Continual Course Improvement
56:22 Future Topics and Audience Questions
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Unlock Business Growth with Effective Networking Strategies: Trends, Tips, and Success Stories
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Penny and Tigz discuss the importance of networking for business growth. They explore different types of networking events, including new trends that focus on creating a relaxed and welcoming atmosphere. The hosts share successful networking examples and emphasize the value of collaboration and support within the industry. They also discuss the challenges of networking, such as industry exclusivity and etiquette. The episode concludes with an announcement of the upcoming guest, Tony Harmer.
Key Takeaways:
- Networking is crucial for business growth, especially for solopreneurs and startups.
- Building genuine connections and relationships is more important than just attending networking events.
- Digital networking opportunities have expanded due to the COVID-19 pandemic.
- Etiquette and best practices, such as following up with contacts, are essential for successful networking.
Chapter Breakdowns:
00:00 Introduction and Importance of Networking
02:04 Different Types of Networking Events
03:33 New Trends in Networking
06:05 Successful Networking Examples
08:10 Challenges in Networking
10:41 Collaboration and Support in Networking
14:13 Building Genuine Connections
16:02 Digital Networking Opportunities
17:43 Etiquette and Best Practices in Networking
21:24 Upcoming Episode Announcement
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
From The Flower Paddock to Reality TV: A Journey of Authenticity, Growth, and Business Success | MAFS 2023 - Rozz Darlington
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Guest Rosaline Darlington of The Flower Paddock (theflowerpaddock.co.uk) and Rosalines's Flowers (rosalines.co.uk). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Rozz Darlington, the founder of Rosaline's Flowers and the Flower Paddock, shares her entrepreneurial journey and her experience on the reality TV show Married at First Sight UK 2023. The conversation covers the power of media for business growth, the importance of a well-crafted media pack, and the role of podcasts in brand voice. Rosaline discusses the seasonality of the flower business and the challenges of managing a business while being on a reality TV show. Rozz also reflects on the life lessons she learned from the show, the importance of being true to oneself, and the challenges of dealing with public attention and hate. She emphasizes the need for respectful communication, personal growth, and self-respect. The episode concludes with insights into staying authentic in front of the cameras, future plans for business growth, and a fun quick-fire round.
Key Takeaways:
- Being authentic and true to oneself is crucial, especially in the context of reality TV.
- Dealing with public attention and hate can be challenging, but having a support system and prioritizing mental health is essential.
- Respectful communication, especially in online spaces, is important to maintain healthy interactions.
- Personal growth and self-respect are key to navigating life's challenges and pursuing one's goals.
- Planning and adapting to the needs of one's business are crucial for growth and success.
Chapter Breakdowns:
02:24 The Power of Media for Business Growth
04:04 Creating a Media Pack
06:32 The Role of Podcasts in Brand Voice
07:54 The Importance of Support and Networking
13:15 Establishing Rosalind's Flowers and the Flower Paddock
25:12 A Day in the Life of Rosalind
27:48 Seasonality and Keeping it Fresh
33:15 The Journey to Married at First Sight
36:11 Chemistry and Challenges on the Show
44:37 Managing the Journey on Reality TV
47:54 Being Yourself on Reality TV
49:09 Life Lessons and Public Attention
50:32 Having a Voice and Dealing with Hate
52:06 Gossip and Respectful Communication
53:41 Lessons Learned and Self-Respect
55:33 Future Plans and Business Growth
56:39 TV Flower Show and Quick Fire Round
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Boost Your Business with CRM and Automation: Save Time, Enhance Customer Experience, and Grow Your Brand
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, we discuss the importance of CRM systems and automation in business. We share their experiences with different CRM platforms and highlight the benefits of using them to track customer journeys, improve client experience, and automate tasks. We also touch on the significance of email marketing and sales funnels in growing a business. We emphasize the need for investing in automation and getting help with CRM setup to save time and enhance business efficiency.
Key Takeaways:
- Investing in a CRM system can save time and automate business processes.
- CRM systems help track customer journeys and improve client experience.
- Different types of CRMs are available, catering to various business sizes and needs.
- Getting help with CRM setup can make the process easier and more efficient.
- Automation, including email marketing and sales funnels, can help expand a business and improve customer engagement. Chapter Breakdowns:
00:00 Introduction and Training Mode
00:55 Investing in CRM Systems
03:13 Understanding CRM and Its Benefits
04:28 Different Types of CRMs
05:27 Getting Help with CRM Setup
06:44 Automating Business Processes
07:11 Email Marketing and Automation
10:08 Improving Client Experience
11:52 Using CRM for Reporting and Task Management
13:58 Expanding Business with Sales Funnels
15:21 Investing in Automation for Future Success
16:35 Conclusion and Call for Recommendations
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Work-Life Balance Hacks: Managing Overwhelm, Setting Boundaries, and Prioritising Self-Care Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of Diaries of Badass Bosses, Penny and Tigz discuss their experiences with work-life balance. They start by talking about feeling overwhelmed and the challenges of managing family commitments during the Christmas period. They then delve into the topic of work-life balance, sharing their strategies for setting boundaries, managing emails, and prioritizing personal needs. They also discuss the importance of communication and transparency with clients and employers. The episode concludes with a call for feedback and suggestions for future topics.
Key Takeaways:
- Feeling overwhelmed is common, especially during busy periods like Christmas. It's important to find strategies to manage and prioritize tasks.
- Work-life balance is challenging for self-employed individuals, but setting boundaries and communicating expectations with clients can help.
- Managing emails is crucial for work-life balance. Setting specific times to respond to emails and using auto-reply messages can help create boundaries.
- Each person's work-life balance will look different, so it's important to prioritize personal needs and find a routine that works best for you.
- Open communication and transparency with clients and employers about work-life balance can lead to understanding and support. Chapter Breakdowns:
00:00 Introduction and Overwhelm
01:24 Christmas Lights and Decorations
08:11 Work-Life Balance
13:58 Setting Boundaries and Managing Emails
18:41 Struggles with Work-Life Balance
23:01 Prioritizing Personal Needs
24:27 Conclusion and Call for Feedback
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Mastering Self-Accountability: Proven Strategies for Achieving Your Goals from Website Challenges, to Business Tips, and More
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com).
Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode, Tigz and Penny discuss the importance of accountability in achieving goals. They start by talking about Tigz's website accountability and the challenges she faced in completing her website. They then delve into the topic of accountability in daily life and how they hold themselves accountable in their businesses. They also discuss the transition from working in a team to working solo and the benefits of having a mentor or coach for accountability. The episode concludes with their top tips for accountability and a call for feedback from listeners.
Key Takeaways:
-Accountability is crucial in achieving goals and staying on track.
-Having someone to hold you accountable, whether it's a mentor, coach, or a supportive friend, can greatly increase your chances of success.
-Writing down your goals and creating a timeline can help you stay accountable and track your progress.
-Different approaches to accountability work for different people, so find what works best for you.
Chapter Breakdowns:
00:00 Introduction and Website Accountability
03:10 The Importance of Accountability
06:23 Accountability in Daily Life
08:21 Accountability in Business and Personal Goals
13:33 Transitioning from Team to Solo Work
17:24 Mentoring and Coaching Offers
21:11 Top Tips for Accountability
23:26 Different Approaches to Accountability
24:17 Conclusion and Call for Feedback
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Transforming Workplace Culture Through Authenticity; Be Yourself At Work Founder's Journey - Liz Villani
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Liz Villani of #BeYourselfAtWork (beyourselfatwork.com). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.
In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of the "Diaries of Badass Bosses" podcast, hosts Penny and Tigz explore the importance of authenticity in personal and professional life. They are joined by special guest Liz Villani, founder of 'Be Yourself At Work', who shares her journey from corporate career to becoming an entrepreneur focused on transforming workplace cultures by encouraging individuals to be their authentic selves. Liz discusses the challenges of entrepreneurship, the significance of authenticity at work, and her unique I Am tool that helps people define themselves through their values. The episode also touches on the podcast's future plans, moving away from a seasonal format to continual episodes, and invites listeners to propose topics for discussion.
Key Takeaways:
- Authenticity is crucial for success in both personal and professional life, particularly in personal branding and social media
- Sharing vulnerabilities and relatable struggles can help entrepreneurs connect with their audience and build a dedicated following
- Encouraging individuals to be their authentic selves in the workplace can lead to positive transformations in workplace culture
- Defining one's values and understanding one's true character are essential for success and fulfillment in one's career
- Embracing entrepreneurship and pursuing a passion for change can lead to global impact and personal growth
Chapter Breakdown:
01:30 The importance of authenticity in personal branding and social media
03:34 Hosts share personal experiences of authenticity in their professional lives
05:18 Liz Villani's childhood aspirations and background influence on her career
07:10 Liz discusses the development and impact of her IAm tool
09:30 Liz Villani joins as the special guest, sharing her story of founding 'Be Yourself At Work'
15:19 Challenges and process of launching 'Be Yourself At Work'
23:12 The power of being yourself and knowing your true character values for workplace success
26:39 Liz's perspective on leadership and the importance of self-expression
34:01 Strategies for gaining recognition and building a dedicated following for a global movement
40:43 Liz's aspirations for global expansion and impact of her movement
41:31 Quick-fire round with Liz, sharing personal insights and reflections on her career and interests
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Styling for Success: Personal Stylist Shares Tips on Confidence, Sustainability, and Personal Branding - Alex Standley
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Guest Alex Standley of Luxe Leopard Lifestyle (luxeleopardlifestyle.co.uk). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of "Diaries of Badass Bosses," hosts Penny and Tigz are joined by Alex Standley, a personal stylist and entrepreneur passionate about sustainability in fashion. They discuss the impact of clothes and personal style on one's confidence, especially in professional settings. Alex shares her journey from working for Amazon and Marks & Spencer to starting her own business, Luxe Leopard Lifestyle, during maternity leave. She aims to help women reclaim their confidence through fashion, offering personalised colour analysis, wardrobe decluttering tips, and advice on sustainable shopping practices. Alex also discusses the importance of personal branding in business and shares her experiences as a stylist and entrepreneur.
Key Takeaways:
- Clothing and personal style significantly influence one's mood, self-perception, and professional image
- Adapting one's wardrobe to life changes and work environments is crucial for maintaining confidence and a strong personal brand
- Personalized colour analysis and wardrobe decluttering can help individuals reimagine their style and boost confidence
- Sustainable fashion practices, such as secondhand shopping, are essential for both environmental and economic reasons
- Networking and building relationships are key to success as an entrepreneur in the fashion industry
Chapter Breakdown:
00:03 Introduction to the "Diaries of Badass Bosses" podcast
01:30 The influence of clothing and fashion on mood and self-perception
03:00 Adapting wardrobe to body shape changes and life events
04:00 Maintaining a professional image in corporate and casual environments
07:01 Educational backgrounds and the impact of work environments on clothing choices
11:58 Alex Standley's journey from Amazon to launching Luxe Leopard Lifestyle
18:01 Personalised color analysis for clients beyond traditional seasonal categorisation
24:22 Tips for decluttering and reimagining one's wardrobe
32:19 Sustainability in the fashion industry and Alex's environmentally mindful practices
39:00 Alex's personal branding package for clients
41:59 A typical day as a stylist and balancing entrepreneurial responsibilities
43:01 The importance of networking for building relationships and support
47:09 The psychological impact of colour in fashion and personal branding
54:00 Alex's best secondhand finds and the potential of pre-loved fashion
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Pioneering Gut Health Education and Entrepreneurship; The Gut Stuff Co-Founder's Inspiring Journey - Alana Macfarlane-Kempner
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Alana Macfarlane-Kempner of The Gut Stuff (thegutstuff.com) and The Mac Twins (themactwins.com). Produced by Connor Wells (connorwells.com). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of "Diaries of Badass Bosses," Alana Macfarlane-Kempner shares her multifaceted journey from being a DJ with her sister to becoming a pioneer in gut health education and entrepreneurship. As the founder of The Gut Stuff, Alana has transformed the narrative around wellness, making gut health approachable and intriguing to the public. She discusses her venture into product development with gut health bars, her influence on education and policy, and her commitment to sustainability as a Certified B Corporation. The episode also delves into Alana's partnership with her sister, their dynamic, and the balance of their personal and professional lives, including her family life and her husband's career in the entertainment industry.
Key Takeaways:
- Transforming complex topics like gut health into accessible and engaging content can lead to widespread impact and success
- Diversifying income streams and exploring various ventures can contribute to long-term financial stability and growth
- Incorporating sustainability and social responsibility into business practices is essential for creating a positive impact
- Balancing personal and professional relationships, especially when working with family members, is crucial for maintaining a healthy work-life balance
- Staying motivated and resilient through challenging times is key to success as an entrepreneur
Chapter Breakdown:
01:26 Introducing guest Alana Macfarlane-Kempner and her versatile accomplishments
03:57 Insights into diverse income streams and side hustles
07:09 Alana's journey from DJing to pioneering gut health research and education
10:13 Introduction to Alana's husband, Luke Kempner, and his career in comedy and the West End
13:10 How twin research led to Alana's interest in gut health and the inception of The Gut Stuff
18:35 The introduction of Gut Stuff bars and their role in improving gut health
21:28 Future developments, including new product distributions and an upcoming app launch
31:01 The significance of being a Certified B Corporation and commitment to sustainability
37:19 Alana's personal life, relationship with her twin sister and husband, and their podcast
41:55 Alana's perspective on entrepreneurship and staying motivated through challenges
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
From Martial Arts to Media Mogul: Inspiring Journey to Success Mastering Entrepreneurship, Acting, and Giving back to the Community - Luke Dejahang
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Luke Dejahang of Crown Pavillions (crownpavilions.com) and Rockwood Films (rockwoodfilms.com)
Produced by Connor Wells (connorwells.com). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this captivating episode of "Diaries of Badass Bosses," Luke Dejahang, a multi-talented individual, shares his inspiring journey from being a martial arts instructor to becoming an award-winning actor and the founder of Rockwood Studios. Despite facing challenges such as frequent relocations, Luke's dedication to martial arts and acting led him to roles in classic British TV shows and, subsequently, to becoming a successful businessman. He emphasises the importance of enjoying one's profession, persevering through adversity, and finding joy in work. Luke also highlights the significance of self-belief, productivity, and hard work in achieving personal and professional success.
Key Takeaways:
- Embracing challenges and adapting to change can lead to unexpected opportunities and success
- Finding joy and fulfillment in one's work is essential for long-term success and happiness
- Perseverance, hard work, and determination are key factors in overcoming obstacles and achieving goals
- Self-belief and productivity are crucial for personal and professional growth
- Surrounding oneself with inspiring individuals can fuel motivation and provide a sense of fulfillment
Chapter Breakdown:
00:00 Introduction to Luke Dejahang and his journey from martial arts to acting and entrepreneurship
07:27 Luke's upbringing, frequent relocations, and the impact of martial arts on his career
19:54 The importance of enjoying one's profession and persevering through challenges
33:00 The best business advice Luke received: work hard and never quit
35:02 Luke's advice on finding joy in work and the significance of self-belief, productivity, and hard work
38:56 Luke's excitement for upcoming episodes and the inspiration drawn from past guests
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
Crafting Cruelty-Free Success with Into The Eve, utilising social media virality - Zoe Tildesley
Diaries of Badass Bosses is hosted by Penny Joyner-Platt (the-plattform.com) and Tigz Rice (tigzrice.com). Zoe Tildesley of Into The Eve (intotheeve.co.uk). Produced by Connor Wells (connorwells.com).
Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.
In this episode of "Diaries of Badass Bosses," hosts Penny and Tigz engage in a lively conversation with Zoe Tildesley, the founder of Into The Eve, a rapidly growing company specializing in cruelty-free, vegan, and eco-conscious soaps and body products. Zoe shares her journey from starting her business in a spare bedroom to expanding into a workshop with a growing team and a large social media following. She candidly discusses her motivations, the importance of sticking to one's morals in business, her experiences with virality on TikTok, growing a social following of over 180,000, as well as serving thousands of loyal customers around the world, and her tips on sustainability in product-based businesses.
Key Takeaways:
- Starting small and growing organically can lead to significant success in the beauty industry
- Embracing social media platforms like TikTok and Instagram can help businesses gain a following and attract customers
- Maintaining a strong commitment to sustainability and eco-friendly practices is essential for environmentally conscious entrepreneurs
- Adjusting employee roles and staffing decisions based on business needs is crucial for growth and efficiency
- Taking risks, moving forward, and not resting on potential achievements are key mindsets for successful entrepreneurs
Chapter Breakdown:
00:03 Introduction to the "Diaries of Badass Bosses" podcast
03:55 Discussion about TikTok's impact and potential benefits for businesses
09:08 Introduction of guest Zoe Tildesley, founder of Into The Eve
09:57 Zoe's journey to embracing soap making and the origin of her company
14:02 Growth of the business and transition to seasonal product drops
17:35 Insights into Zoe's work-life balance and challenges of unplugging
18:21 Addressing sustainability in business and personal learnings
21:03 Expanding the team and lessons learned about staffing and employee roles
23:08 The influence of Zoe's family background on her entrepreneurial spirit
24:24 Maintaining brand excitement through monthly product drops
27:27 Quick-fire round of questions and Zoe's former swimming accomplishments
29:49 Zoe's spontaneous lifestyle and future dreams of travel and business growth
34:17 Taking risks, moving forward, and not resting on potential achievements
You can also find us on Instagram @diariesofbadassbosses, Facebook at ‘DOBB Podcast’ and LinkedIn at ‘Diaries Of Badass Bosses’.
Subscribe to our podcast on Spotify/YouTube/Apple Podcasts and all other audio streaming platforms for new episodes on Wednesdays.
Contact us:
Penny Joyner-Platt – penny@the-plattform.com Insta: @the.plattform Facebook: The.Plattform LinkedIn: Penny Joyner-Platt
Tigz Rice – bookings@tigzrice.com Insta: @tigzrice.branding @tigzrice Facebook: Branding By Tigz Rice, Boudoir By Tigz Rice LinkedIn: Tigz Rice
Connor Wells – connorwells@connorwells.com Insta: @cjw_hq Facebook: Connor Wells LinkedIn: Connor Wells
For Podcast enquiries, contact Penny at: Penny@diariesofbadassbosses.com
