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Culture From the Heart
Darrell Amy and Larry Levine
45 episodes
21 hours ago
Welcome to the Culture from the Heart Podcast, on the From the Heart Business Network. In a business world where employees and customers crave authenticity and trust, hosts Larry Levine and Darrell Amy are on a mission to find and showcase heart-centered executives and the companies they lead. This show features inspiring conversations with a visionary leader that’s bringing heart into the workplace—empowering employees, serving their clients, and uplifting communities--all to create true success. This is Culture from the Heart! The movement starts here.
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Management
Business
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All content for Culture From the Heart is the property of Darrell Amy and Larry Levine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Culture from the Heart Podcast, on the From the Heart Business Network. In a business world where employees and customers crave authenticity and trust, hosts Larry Levine and Darrell Amy are on a mission to find and showcase heart-centered executives and the companies they lead. This show features inspiring conversations with a visionary leader that’s bringing heart into the workplace—empowering employees, serving their clients, and uplifting communities--all to create true success. This is Culture from the Heart! The movement starts here.
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Management
Business
Episodes (20/45)
Culture From the Heart
Core Values: Living is Giving featuring Dan Strull

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Dan Strull, CEO of Good Suite. Dan discusses the core values that drive his company's culture, including 'Living is Giving' and 'Continuous Development.' He shares insights on creating a supportive and proactive work environment through traditions, rituals, and a focus on integrity. The conversation covers actionable strategies for developing a boutique level of service and the importance of onboarding in embedding company culture. The episode highlights how living by these principles not only enhances employee satisfaction but also retains clients, setting Good Suite apart as a leader in IT print and office systems solutions.


KEY TAKEAWAYS

  • Living is giving: True success comes from giving back, not just financially but with time, energy, and heart.
  • Core values and rituals are foundational to building a strong, authentic company culture.
  • Continuous development is encouraged for all—personal growth is as important as professional growth.
  • Boutique level of service and proactive care set the company apart in a competitive industry.
  • Onboarding should make new team members feel celebrated and welcomed.

QUOTES

  • “If at the end of the day you're tired, you're either in the wrong position or you're at the wrong company.”
  • “You're not living if you're not giving.”
  • “We don't go through life together. We grow through life together.”
  • “All leaders are readers.”
  • “Culture is the heartbeat of every organization.”
  • “Living is giving and so we do it.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Dan Strull.

https://www.linkedin.com/in/dstrull/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

https://webinar.salesindex.ai/


Show more...
2 days ago
28 minutes

Culture From the Heart
Executing on Promises and Hustle Culture featuring Jeffrey Lerma

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jeffrey Lerma, President & CEO at Supply Solutions and Soap2o, a full-line distributor of janitorial supplies, packaging supplies, and office products. Jeffrey shares the incredible journey of his company over the past 20 years, from its humble beginnings with just a cargo van and a garage to becoming a large player in the market. He emphasizes the importance of authenticity, swift execution, and hustle in cultivating a thriving company culture. Jeffrey explains how maintaining transparency and focusing on personal and team growth have been pivotal to his business's success. The episode provides valuable insights and inspiration for business leaders and entrepreneurs committed to creating an impactful and human-centered work environment.


KEY TAKEAWAYS

  • Authenticity and trust are foundational to building a strong company culture.
  • Execution—following through on commitments—is as important as authenticity.
  • Growth and disruption are core values; being willing to go against the grain sets a company apart.
  • Hustle and grit are essential differentiators, especially for small businesses.
  • Placing people in roles where they can thrive is critical for long-term success.
  • Human-to-human connection remains vital, even in a digital and AI-driven world.
  • Leaders must be transparent and lead by example, as employees closely observe their actions.
  • A culture that avoids blame and encourages teamwork fosters growth and low turnover.

QUOTES

  • “Hustle’s the one thing that is the differentiator. Not a lot of people have it, and that’s what makes it the most important verb in the world.”
  • “If you don’t have an authentic heart and you’re not able to get that message across to your customers, you can’t set yourself apart.”
  • “People still want to deal with people. The human connection’s never going to go away.”
  • “It’s better for me to be authentic and transparent with people so they know what to expect.”
  • “As a small business, your only advantage is you can move faster than everybody else.”
  • “Disruption. I would say disruption is the one word for Supply Solutions.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Jeffrey Lerma.

https://www.linkedin.com/in/jeffrey-lerma-51138929/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

https://webinar.salesindex.ai/

Show more...
1 week ago
29 minutes

Culture From the Heart
The Importance of Serving in the Hospitality Industry featuring Bruce Osterhaven

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Bruce Osterhaven, President of Big O Smokehouse. Bruce shares insights on the values and culture that guide his family-owned business, focusing on the importance of authenticity, customer service, and employee engagement. He discusses the challenges and rewards of taking over a family business, the significance of mentorship and peer groups, and the vital role of being coachable. Bruce also underscores the necessity of continuous learning and self-improvement as a leader. This episode provides a comprehensive look at how heart-centered leadership can create a thriving organizational culture, especially during generational transitions.


KEY TAKEAWAYS

  • Building a business with heart means serving both employees and customers with passion and authenticity.
  • Family businesses face unique challenges, especially during generational transitions; clear planning and open communication are essential.
  • Coachability and willingness to learn are core values that drive company culture and success.
  • Dependability and quality are critical in the food industry, where one mistake can impact many.
  • Seeking advice, learning from peers, and staying open-minded are vital for leadership growth.

QUOTES

  • “If we think we got it figured out, then we're gonna get bit, have a big head too much.”
  • “Being able to go to a peer group, you know, bouncing ideas and issues with other people is priceless.”
  • “The heart has to be all the way through… make products that are delicious and great, but also being able to serve everybody in a way that works for everybody on all levels.”
  • “If I wouldn't eat this product… I want them to be able to get the message through all the systems so that we're able to produce what people want all the time.”
  • “Coachability… once somebody's not coachable, then you can't keep going.”
  • “If we think we got it figured out, then we're gonna get bit… I need to get outside myself and listen to podcasts and read books to keep myself on track and to think bigger.”
  • “You got to earn some respect from the people… If they know their processes and what they're doing, then you're gonna get a lot more respect and a lot better feedback.”
  • “Great cultures start with the heart.”


Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Bruce Osterhaven.

https://www.linkedin.com/in/bruce-osterhaven-571624121/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

https://webinar.salesindex.ai/

Show more...
2 weeks ago
28 minutes

Culture From the Heart
Systematizing Connections and Building Culture featuring Darryl Lyons

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Darryl Lyons, co-founder and CEO of PAX Financial Group. The discussion focuses on the importance of authenticity in leadership and the impact it has on company culture. Darryl shares his strategies for fostering a heart-centered culture through intentional actions, systematic approaches, and leading with love and effort. He also explores the challenges and rewards of being an optimistic leader in a fear-driven industry. Darryl emphasizes the significance of inspiration over manipulation and highlights the role of faith and historical lessons in navigating tough times. Tune in to gain valuable insights on creating a thriving, heart-centered organizational culture.


KEY TAKEAWAYS

  • Authenticity is essential for a healthy, heart-centered culture.
  • Systematizing personal connections helps leaders foster deeper relationships.
  • Love and effort are intertwined in effective leadership.
  • True inspiration is rooted in hope and the greater good.
  • Optimism is essential for leaders, especially in uncertain times.
  • Leaders should intentionally prepare to be optimistic during tough times.
  • A culture of kindness and respect requires ongoing effort.

QUOTES

  • "Me being disingenuous in the way I lead creates a very unhealthy culture."
  • "The idea behind having a good culture is living from a place of authenticity."
  • "Love and effort dance with each other."
  • "The harder thing is to inspire; actually, manipulation's pretty easy."
  • "I never met a successful pessimist."
  • "You inspire me just by being you."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Darryl W. Lyons.

https://www.linkedin.com/in/darrylwlyons/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

https://webinar.salesindex.ai/

Show more...
3 weeks ago
29 minutes

Culture From the Heart
Building People Through Business featuring Sam Thevanayagam

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Sam Thevanayagam, CEO at Parts Life, Inc. Sam discusses his unique approach to leadership, which focuses on using the business to build people rather than using people to build the business. He emphasizes the importance of intentionally creating and protecting a company culture that fosters growth, allyship, and a strong sense of purpose. Sam shares stories of how Parts Life supports employees in achieving their God-given potential, from aiding first-time homebuyers to developing a robust workforce development program. He underscores the significance of being a dynamic leader and maintaining a 'sticky culture,' one that is both inclusive and resilient in the face of change. The conversation also covers Sam's personal journey, influenced by his upbringing, faith, and readings, and how these elements contribute to his philosophy on culture and leadership.


KEY TAKEAWAYS

  • Culture must be intentionally created and protected—it doesn’t happen by accident.
  • Use your business to build people, not just people to build your business.
  • A “sticky” culture is one where people feel they belong and want to stay.
  • Allyship and meritocracy can coexist—give people opportunities and second chances.
  • Leadership is about stewardship and creating environments for others to reach their potential.
  • Culture is dynamic and must adapt as organizations grow and change.
  • Home ownership, job opportunities, healthcare, and training are foundational for transforming lives.

QUOTES

  • “I’m using a business to build people, not people to build a business.”
  • “Culture doesn’t happen by accident. You have to be intentional about it.”
  • “I want people who are committed to their work as their worship.”
  • “You don’t have a culture without people, and people can be fickle.”
  • “My responsibility is to create an environment where others can achieve their God-given potential.”
  • “Culture can be messy, and as leaders, we need to leave room for that.”
  • “To whom much is given, much is also required.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Sam Thevanayagam.

https://www.linkedin.com/in/samthevanayagam/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

https://webinar.salesindex.ai/

Show more...
1 month ago
30 minutes

Culture From the Heart
Creating an Inspirational Workplace featuring Brian Turner

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Brian Turner, Vistage Chair and former CEO of Point B, to discuss the importance of creating a culture centered around human progress through people. Brian shares his insights on leadership, storytelling, and fostering curiosity within organizations. He revisits lessons from his mentor Ava and the founders of Point B, emphasizing the significance of vulnerability, intentionality, and empowerment in driving meaningful change. The discussion also delves into the impact of AI on workplace culture and the necessity of leaders adapting their approach to stay relevant. Brian underscores the power of enabling employees and customers to see themselves in the company’s narrative, fostering a more inclusive and dynamic environment.


KEY TAKEAWAYS

  • Human progress happens through people, not to people.
  • Curiosity, creativity, confidence, and courage are essential leadership qualities.
  • Vulnerability and intentionality in leadership foster trust and growth.
  • Empowering employees and listening to every voice leads to better decisions and culture.
  • Storytelling is a powerful tool for inspiring and driving change.
  • Leaders should spend time where value is created, not just in meetings.

QUOTES

  • "Let's drive human progress through people and not to people."
  • "If I understand what motivates you, I can change my story so that you can see yourself in the story."
  • "Every voice matters."
  • "You gotta go where value gets created."
  • "Vulnerability and intentionality are mission critical in times of uncertainty."
  • "The essence of storytelling is to infuse energy."
  • "Check where you're spending your time... you have an obligation to change where you're putting your energies."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Brian Turner.

https://www.linkedin.com/in/brian-n-turner/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Too many leaders hide behind numbers that don’t matter. Authentic growth begins with clarity. Join Darrell Amy to learn the one metric that truly drives results.

Show more...
1 month ago
29 minutes

Culture From the Heart
Building a Culture of Trust and Safety featuring Jamine Moton

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jamine Moton, the founder and CEO of Skyler Security, Skyler App, and Skyler Robotics. Jamine shares her journey from being a police officer to starting her own security company with a focus on emotional intelligence, community love, and innovative safety solutions. The conversation delves into how culture from the heart can change lives both personally and professionally, and the importance of embedding love, care, and emotional security in the workplace. Learn how Jamine's unique approach to leadership and culture is reshaping the future of security and inspiring her team to realize their dreams.


KEY TAKEAWAYS

  • Security is not just a business—it's an emotion rooted in care, trust, and connection.
  • Embedding a heart-centered culture in the workplace requires authenticity, self-reflection, and genuine care for people.
  • Leadership is about understanding and expressing love in the workplace, not just managing performance.
  • Building a strong culture starts with how you treat, hire, and even let go of people.
  • Employees thrive when they feel seen, heard, and cared for—love and security are foundational needs.
  • True growth and success come from aligning personal purpose with organizational mission.

QUOTES

  • “Security is an emotion. Last time I checked, security was an emotion. We've made it a business, but it is an emotion.”
  • “We have to get people in the workplace used to understanding that I can love you and not be intimate with you.”
  • “If you had all the money in the world, all the time in the world, what would you be doing right now?”
  • “I don't use the word discipline and I don't use the word terminate. I remove people from the roster.”
  • “You can't live life without feeling safe. And so we take that as our mission and our purpose.”
  • “If we no longer care for the community, we are too big.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Jamine Moton.

https://www.linkedin.com/in/jaminemoton/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Discover How To Unlock the Hidden Growth Inside Your Sales Team. Access The Sales Blindspots in the C-Suite: Four Critical Risks You Can't Afford to Ignore, recording here: https://webinar.salesindex.ai/home-page-222146-313544

Show more...
1 month ago
29 minutes

Culture From the Heart
Authenticity, Trust, and Conscious Capitalism featuring Curtis Hite

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Curtis Hite, CEO of Improving. Curtis shares his insights on classic capitalism and the importance of focusing on values, authenticity, and care in leadership. He discusses how his company, Improving, embodies its true identity through the values chosen by both employees and stakeholders. Curtis emphasizes the significance of conscious capitalism, detailing its aspects such as a stakeholder model, purpose beyond profit, and conscious leadership and culture. The episode delves into the company's mission to change the perception of the IT industry, its commitment to trust and accountability, and various initiatives under its 'Improving Cares' program. Curtis concludes with practical advice on fostering trust and maintaining a higher purpose in business, making it a must-listen for those interested in heart-centered leadership.


KEY TAKEAWAYS

  • Authenticity and care are foundational to heart-centered leadership.
  • Companies should define values based on who they truly are, not just aspirations.
  • Trust is an ongoing, intentional practice—broken trust can be rebuilt step by step.
  • Conscious capitalism means business is a force for good, with purpose beyond profit.
  • Changing perceptions—of industries and professions—can drive higher purpose and impact.

QUOTES

  • “We didn’t choose values that we aspire to be. We chose values that we were known for.”
  • “Profit is the air that businesses breathe, but they also need to remember that it is not the end purpose of a company just to make profit.”
  • “Assume good intent, or at least don’t assume bad intent when something happens.”
  • “You always want to give a path for people to maintain their dignity even when they’re wrong.”
  • “Our ambition is to change the perception of our industry.”


Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Curtis Hite.

https://www.linkedin.com/in/curtis-hite-a7b228/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Discover How To Unlock the Hidden Growth Inside Your Sales Team. Access The Sales Blindspots in the C-Suite: Four Critical Risks You Can't Afford to Ignore, recording here: https://webinar.salesindex.ai/home-page-222146-313544

Show more...
1 month ago
30 minutes

Culture From the Heart
Ruthless to Heartful Leadership featuring Jonathan Keyser

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jonathan Keyser, Managing Partner of Keyser Commercial Real Estate, who shares his journey of transforming the cutthroat commercial real estate industry into a heart-centered business. Jonathan discusses the importance of authenticity, vulnerability, and selflessness in building a successful company culture. He highlights his firm's unique values, the necessity of loving and serving others, and explains why disrupting industry norms starts by changing oneself. Jonathan also elaborates on his personal transformation and how it led to creating a company that places service and care above all. This episode is a powerful reminder that heart and disruption can go hand in hand, emphasizing that true success comes from leading with love.


KEY TAKEAWAYS

  • Authentic, heart-centered leadership is essential for building a strong, lasting company culture.
  • You don't have to be ruthless to succeed in business; selflessness and service can drive both personal and organizational success.
  • True disruption starts with inner transformation—leaders must first change themselves before changing their company or industry.
  • Excellence in service and genuine care for people are at the core of sustainable business growth.
  • Building trust and loving people leads to deeper relationships and better outcomes.

QUOTES

  • "You don't have to be ruthless to win."
  • "Selfless is selfish—if you're playing the long game, loving and serving as many people as possible is the best way to succeed."
  • "The hardest part about having a culture from the heart is that it has to be authentic."
  • "If you just come from a place of love and focus your energies on helping others get what they want, giving shall come true."
  • "It's like a love contest—who can out love each other, and that's a fun game to play versus who can out screw each other over."
  • "Great cultures start with the heart."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Jonathan Keyser.

https://www.linkedin.com/in/jonathankeyser/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Discover How To Unlock the Hidden Growth Inside Your Sales Team. Access The Sales Blindspots in the C-Suite: Four Critical Risks You Can't Afford to Ignore, recording here: https://webinar.salesindex.ai/home-page-222146-313544

Show more...
1 month ago
31 minutes

Culture From the Heart
Building a Loving and Belonging Culture featuring Garry Ridge

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Garry Ridge, Chairman Emeritus of WD-40 Company, and bestselling author of 'Any Dumb Ass Can Do It.' Garry discusses how to build a culture that balances tough-mindedness with tenderheartedness, underscoring the importance of authenticity, values, and belonging in the workplace. He shares practical insights into creating a values-driven organization where employees feel appreciated, connected, and engaged. Key themes include the need for hierarchical values, the role of leadership in maintaining culture, and the significance of consistency. Garry also highlights strategies for removing fear, embracing learning moments, and maintaining integrity, ultimately advocating for a culture that generates positive, lasting memories while achieving business success.


KEY TAKEAWAYS

  • True organizational culture is built on belonging, purpose, and consistent values—not just strategy or products.
  • Leaders must balance being tough-minded and tenderhearted; the genius is in the middle.
  • Culture is not a “microwavable event”—it requires daily, disciplined, and courageous effort.
  • Empowerment comes from a clear, hierarchical set of values that guide decisions at every level.
  • Removing fear and reframing failure as “learning moments” fosters growth and engagement.
  • Coaching, not managing, helps people become the best version of themselves.

QUOTES

  • “Culture equals values plus behavior times consistency.”
  • “Happy people create happy companies, happy companies create happy communities, and happy communities create a happy world.”
  • “You can have a balance between being tough minded and tenderhearted.”
  • “We manage our bank account. We don’t manage people. We are there to coach people to their best performance.”
  • “You cannot sprinkle fairy dust on an organization with one or two training programs. You have to live it from the top down.”
  • “We didn’t make mistakes, we had learning moments.”
  • “If a company that puts oil in a can can create positive, lasting memories, anyone can do it.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Garry Ridge.

https://www.linkedin.com/in/garryridge/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture


Discover How To Unlock the Hidden Growth Inside Your Sales Team. Access The Sales Blindspots in the C-Suite: Four Critical Risks You Can't Afford to Ignore, recording here: https://webinar.salesindex.ai/home-page-222146-313544

Show more...
2 months ago
34 minutes

Culture From the Heart
Cultivating a Culture of Love and Care at Chick-fil-A featuring Michel Harding

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Michel Harding, the owner-operator of Chick-fil-A, to discuss the foundational principles behind Chick-fil-A's renowned company culture. Michael reveals the intentional strategies and touchpoints he uses to foster a loving and supportive environment for his employees, emphasizing that the restaurant is in the people business, not just the chicken business. From personalized team member dinners and birthday desserts to intentional onboarding practices, Michael shares how his dedication to caring for his team has led to high engagement and exceptional service. This episode provides valuable insights for leaders looking to enhance their organizational culture by focusing on the well-being and development of their people.


KEY TAKEAWAYS

  • Culture is about consistently and intentionally loving on people, not just serving products.
  • Employees who feel genuinely cared for are more engaged and provide better service.
  • Hiring for attitude and cultural fit is prioritized over simply filling positions.
  • Personal touchpoints and recognition (like birthday desserts) foster a sense of belonging.
  • Leadership means serving and supporting employees through both challenges and celebrations.
  • Start building culture with small, intentional steps—refine and add over time.

QUOTES

  • “We are not in the chicken business. We're in the people business.”
  • “Cared for people, care for people.”
  • “If you can love on your people, they will actually run through a brick wall.”
  • “Our team members will never treat their guests better than they are treated.”
  • “Just start with one thing. It's not all or nothing.”
  • “The more you know about your people, the more you grow with your people.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Michel Harding.

https://www.linkedin.com/in/michelharding/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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2 months ago
29 minutes

Culture From the Heart
Caring for Your People featuring Kate Volman

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Kate Volman, the CEO of Floyd Consulting. The discussion centers on fostering a heart-centered company culture through the Dream Manager program, which helps employees achieve their personal dreams. Kate emphasizes the importance of caring for employees and describes how this simple yet profound strategy can lead to higher engagement and mutual growth for both individuals and the organization. Listeners learn about the Dream Manager certification process and how it positively impacts both personal and professional development. The episode offers a deep dive into creating a supportive work environment where everyone is encouraged to dream and strive for their best selves.


KEY TAKEAWAYS

  • Caring for your people is the foundation of a strong culture.
  • Leaders who help employees achieve personal dreams create more engaged teams.
  • Culture is felt through energy, not perks or benefits.
  • Simple, consistent care for people leads to organizational and personal growth.
  • Dream Manager programs unlock engagement by encouraging people to dream.
  • Everyone has dreams—leaders should ask and support their teams in pursuing them.
  • A mission-driven, supportive team culture drives success and fulfillment.

QUOTES

  • “Simple care for your people. They will care for you.”
  • “Your organization can only become the best version of itself to the extent that your people are becoming better versions of themselves.”
  • “If you pour into your people, they'll pour into you.”
  • “Culture is not about ping pong tables and perks—it lies in the heart of your organization.”
  • “The one thing that connects everyone in the world: we all have dreams.”
  • “When you start to help your people focus on their dreams, they become more engaged, confident, and happy.”
  • “If you think it, ink it—just get it on the page.”
  • “Great cultures start with the heart.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Kate Volman.

https://www.linkedin.com/in/katevolman/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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2 months ago
29 minutes

Culture From the Heart
Building Culture in a Remote Environment featuring Andrew Cohen

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Andrew Cohen, the co-founder and CEO of Work Better Now. The discussion delves into the significance of creating a strong, mission-driven company culture led by core values such as compassion, service, integrity, transparency, and continuous learning. Andrew shares how intentional efforts to nurture an inclusive and supportive work environment lead to empowered employees who, in turn, provide excellent service to clients. Through narratives of team achievements and strategies for managing a distributed workforce across multiple countries, the episode highlights the vital role culture plays in driving organizational success. The exchange also emphasizes the importance of onboarding processes, continuous engagement, and recognizing contributions to foster a cohesive and motivated team.


KEY TAKEAWAYS

  • Treat your people well—they’ll treat your clients well.
  • Core values and culture must be intentional and constantly reinforced.
  • Recognize and celebrate employees who embody company values.
  • Building culture in remote, distributed teams requires creativity and effort.
  • “Remote talent” should be integrated as true team members, not just task-doers.
  • Care, integrity, and transparency are foundational for trust and success.
  • Culture cascades beyond your company to clients and partners.
  • Leadership is about intentionality and leading with heart.

QUOTES

  • “It’s how you treat your people that’s gonna determine how they’re gonna treat your clients.”
  • “The line that brings us together is much stronger than the line that can separate us.”
  • “If you’re not pushing your culture or your core values, there still will be a culture. It’s just not one that’s designed by you.”
  • “Put our talent first. With that, they’re gonna put our clients first.”
  • “Make them a part of your team. Don’t think of them as a cog in a wheel, because if you do, that’s what they’ll be.”
  • “Culture is the heartbeat of every organization, and as Andrew has reminded us today, it is about intentionality.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Andrew Cohen.

https://www.linkedin.com/in/andrew-cohen-a4b77113/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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2 months ago
29 minutes

Culture From the Heart
Creating Unforgettable Customer Experiences featuring Joe Thornton

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Joe Thornton, CEO of Scooter's Coffee. They explore how Thornton infuses empathy, love, integrity, and humility into the workplace culture, impacting both employees and customers. The discussion highlights the importance of storytelling, authentic leadership, and creating an emotional connection in driving business success. Thornton shares practical strategies for maintaining a heart-centered culture across a franchise network and emphasizes the role of store managers in sustaining these values. Listeners are encouraged to lead with their hearts to build thriving, authentic workplace cultures.


KEY TAKEAWAYS

  • Leading with empathy, love, and authenticity creates a powerful, heart-centered culture.
  • Simple, memorable core values (integrity, love, humility, courage) help scale culture across large organizations.
  • Emotional connection at the store level is the true differentiator—great managers can overcome strategy gaps.
  • Consistency in customer experience, even in brief interactions, builds loyalty and community.
  • Leaders must be master storytellers and invite feedback to inspire and align teams.
  • Local ownership and community ties deepen loyalty and cultural impact.

QUOTES

  • "You must be a master storyteller as a CEO."
  • "A great store manager can make up for a bad strategy, a bad owner, a bad district manager, a bad whatever, because that's where the emotional connection happens."
  • "I want people to bring their whole self to work, flaws and all."
  • "Love is a strong word. Most companies don't even dare use the word love. We lean into it."
  • "When love is present, you don't have to say it as much because people feel it."
  • "We always try to solve these world problems and forget that the root cause is often the person who is running the store."
  • "Grow big and stay small."
  • "Culture is the heartbeat of every organization."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Joe Thornton.

https://www.linkedin.com/in/joerobertthornton/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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3 months ago
30 minutes

Culture From the Heart
Fostering Growth and Excellence featuring Duane Guidry

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Duane Guidry, Principal at Chrane Food Service Solutions. The discussion delves into how intrinsic culture and heart-centered leadership play crucial roles within Chrane's organization. Duane emphasizes the importance of consistency, trust, and growth, both personally and professionally, and shares insights on how Chrane prioritizes excellence by helping others achieve their goals. Through the EOS model and fostering open communication, Chrane creates an empowering environment for both employees and clients, leading to a thriving business culture. The episode highlights the transformative power of aligning personal and organizational values to build a successful and inspiring workplace.


KEY TAKEAWAYS

  • Culture from the heart is intrinsic and defines who you are.
  • Excellence is measured by the excellence you help others achieve.
  • Trust is the foundation for everything in business.
  • Consistency breeds trust and open communication.
  • Growth happens when you help others grow.
  • Operational excellence enables fun and meaningful work.
  • Leadership is about empowering, not managing, people.

QUOTES

  • “At the end of the day, our measure of excellence sits below and is dependent upon the excellence we help others achieve.”
  • “If you have culture from the heart, it’s something that’s intrinsic. It’s who you are. It’s a definer.”
  • “Everything begins with trust, and if you can earn somebody’s trust, everything else just really starts to fall in line.”
  • “Everybody loves a good leader. Nobody wants to be managed.”
  • “Growth is continuing to take on more challenges, learning more, and giving that back to others because I feel that I grow when others grow.”
  • “When you pour into your people, when you connect at a heart level, they will run through brick walls.”

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Duane Guidry.

https://www.linkedin.com/in/duane-guidry-809a9437/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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3 months ago
27 minutes

Culture From the Heart
The Role of Space in Creating Culture featuring Ian Stickland

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Ian Stickland, CEO of Charcoalblue, to explore the essence of heart-centered leadership and its impact on organizational culture. Ian shares insights into how Charcoalblue's mission to create exceptional spaces for storytelling and experience sharing influences their global company culture. Emphasizing the importance of supportiveness and active listening, Ian discusses the role of physical and collaborative environments in fostering a sense of belonging, collaboration, and creativity within teams. The episode delves into practical tips for leaders on designing spaces that align with and enhance their organization's culture, ultimately supporting their mission and vision.


KEY TAKEAWAYS

  • Culture of Support: Charcoalblue emphasizes creating a supportive environment that allows employees to take risks and potentially fail to foster innovation.
  • Listening to Understand: Leadership involves truly understanding the context and motivations behind what team members are communicating.
  • Flexible and Personalized Spaces: Effective workspace design should facilitate personalization, making employees feel ownership and comfort.
  • Shared Experiences: Collaborative and shared physical spaces are crucial for building a strong company culture.
  • Cherished Guests: Ensuring everyone who steps into a workspace feels welcome and valued is foundational to creating a positive culture.

QUOTES

  • "You have to understand someone to be able to really listen to them.”
  • "Willful opportunism...you actively look for opportunities and when they arrive, you make the most of them."
  • "We want everyone to feel like a cherished guest in this moment, that people are using their leisure time or they're using...everyone's time is valuable."
  • "The culture is about supportiveness. It's about not pushing people hard. It's about giving them the support to go and achieve what they can achieve."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Ian Stickland.

https://www.linkedin.com/in/ianstickland/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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3 months ago
32 minutes

Culture From the Heart
Embracing Vulnerability and Emotional Intelligence in Leadership featuring Patrick Lencioni

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Patrick Lencioni, founder and president of The Table Group. They discuss the importance of vulnerability in leadership and how understanding one's own heart can transform organizational culture. Patrick shares his personal journey of self-discovery and the impact it had on his life and leadership style. The conversation covers key topics such as the role of emotional intelligence, the importance of loving and understanding employees, and the significant advantages of creating a heart-centered workplace. This episode is rich with insights on fostering authenticity, trust, and emotional health in business environments.


KEY TAKEAWAYS

  • Leadership involves loving and understanding the people you manage.
  • Vulnerability and trust are fundamental to building strong relationships and organizational culture.
  • Knowing oneself and others deeply leads to more effective and peaceful leadership.
  • Personal growth and self-understanding can significantly impact professional leadership and organizational culture.
  • Embracing one's true self and managing according to individual strengths and preferences can prevent burnout and improve overall satisfaction.

QUOTES

  • "When you're a CEO or a head of sales, you are called to love the people under your charge."
  • "Trust is at the heart of all human relationships."
  • "Selling is serving, but it requires that we're actually willing to say, I love you enough to do something that would be hard for me."
  • "Success without peace is different."
  • "Leadership requires that we know ourselves and can be vulnerable with those we lead."
  • "It's hard to love others, especially as a leader, if you struggle to love yourself."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Patrick Lencioni.

https://www.linkedin.com/in/patrick-lencioni-orghealth/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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3 months ago
31 minutes

Culture From the Heart
Building a Culture of Love and Authenticity featuring Amy Bruske

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Amy Bruske, President and Integrator at Kolbe Corporation. Amy highlights the importance of aligning employees' roles with their instinctive strengths to foster engagement and productivity. She discusses the significance of creating an authentic and caring workplace culture, where leaders understand and make decisions based on individual strengths rather than a one-size-fits-all approach. Amy also touches on how Kolbe Corp's mission and values guide their business practices and how maintaining a 'mission-driven', 'problem-solver', and 'always improving' mindset sustains their cultural integrity. The episode ends with practical advice for leaders on how to cultivate similar environments in their organizations.


KEY TAKEAWAYS

  • Emphasizing clarity in individual strengths and roles can significantly enhance team performance and reduce micromanagement.
  • Leaders should focus on creating an environment where employees can frequently be "in the zone" or in a state of flow to increase productivity and job satisfaction.
  • Authentic and heart-centered leadership involves understanding and valuing the individual differences and strengths of team members.
  • Developing a mission-driven culture helps in making clear and ethical decisions that align with the organization's core values.

QUOTES

  • "We get paid for results, not for effort."
  • "As leaders, we deserve the freedom to be ourselves and not be working against what's natural all the time."
  • "Our number one value is mission-driven: helping people discover their instinctive strengths."
  • "Always grateful, never satisfied."
  • "As a leader, I'm way more focused on getting clarity on who you are and then helping you self-manage."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more from Amy Bruske.

https://www.linkedin.com/in/amybruske/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


At Culture from the Heart, we believe trust starts with people. That’s why we’ve partnered with Titus Talent to help organizations hire for heart—not just for resumes.

https://culturefromtheheart.com/talent

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4 months ago
31 minutes

Culture From the Heart
Titus Talent Strategies' Core Values with Jonathan Reynolds

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jonathan Reynolds, CEO of Titus Talent Strategies. The discussion delves into the essence of heart-centered culture, emphasizing intentionality in leadership. Reynolds shares his British roots, deeply ingrained values of caring for others, and the influence of his parents, who devoted their lives to service. He elaborates on the high-performance yet compassionate culture at Titus Talent, where employees are prioritized first, followed by partners and profits. Reynolds provides insights into talent acquisition strategies, urging leaders to take a sober assessment of their organizational cultures. The episode highlights the importance of genuine care, listening, and consistent intentionality in creating thriving, people-first workplaces.


KEY TAKEAWAYS

  • Intentional Culture Creation: Jonathan Reynolds emphasizes the need for intentional efforts in shaping and maintaining a company culture, drawing parallels to nurturing a marriage.
  • People-First Leadership: Effective leadership is characterized by prioritizing the well-being and development of employees, which subsequently benefits customers and profits.
  • Transparency in Hiring: At Titus Talent Strategies, candidates are encouraged to speak with current employees to verify the company's values, ensuring a genuine cultural fit.
  • Support During Hard Times: A strong culture recognizes the personal challenges employees face and provides support to help them through difficult periods.

QUOTES

  • "People come first, then our partners or our customers, and then profits."
  • "The best thing you can do in life is live in the service of other people."
  • "Intentionality looks like if you say it upfront, is it continued through and lived out habitually?"
  • "Everything rises and falls on leadership."
  • "If you don't like what you are hearing about your culture, it requires you to pivot and change."
  • "We don't want to sugarcoat our culture; we want candidates to see if it’s true from the inside."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more about Jonathan Reynolds.

https://www.linkedin.com/in/jonathanreynolds/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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4 months ago
29 minutes

Culture From the Heart
The Impact of Open Book Management with John Costello

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by John Costello, President and CEO of Cherry's Industrial Equipment Corporation. John shares his journey of transforming the company's culture from a harsh, internally conflicted environment to one that's open, transparent, and values-driven. He emphasizes the importance of leading with heart, living one's values both at home and in the workplace, and the transformative power of an open-book management style. Discover how Cherry's Industrial Equipment involves all employees in understanding and impacting the company's financial health, fostering a sense of ownership and accountability across the organization. This episode is a testament to the belief that true success stems from authenticity, trust, and engaged leadership.


KEY TAKEAWAYS

  • Core Values: Cher's Industrial Equipment Corporation prioritizes core values in hiring and firing decisions.
  • Transparency: The company practices an open book policy, sharing financial information with all employees to foster engagement and accountability.
  • Employee Involvement: Employees are deeply involved in decision-making, from financial management to operational improvements.
  • Leadership from the Heart: CEO John Costello emphasizes leading with transparency, humility, and emotion, which has significantly impacted company culture.
  • Longevity and Loyalty: The company's cultural values have led to long tenures, with several employees marking multiple decades of service.
  • Trust and Empowerment: Building a culture of trust and empowerment has improved employee morale and engagement, leading to better business outcomes.

QUOTES

  • "We hire and fire based on core values."
  • "With lack of information, people create their own stories."
  • "If you're leading your life with that and you're leading the business with that, as long as you're aligning with the core values, you can't go wrong."
  • "I always thought that, that there was a different way to run a company."
  • "You can't be partially honest. If you're gonna open up, you're gonna open up to everything."
  • "Every employee here knows that they get to push the buttons and pull the levers with all of us."
  • "We're all human at the end of the day. We're all gonna make some mistakes."
  • "Leaders who lead with their heart soon develop a group of sellers who sell from the heart."
  • "Great cultures start with the heart."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/


Connect and learn more about John Costello.

https://www.linkedin.com/in/john-j-costello-9b58b821/


Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

https://sellingfromtheheart.net/hiring


Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

https://www.learnit.com/lp/culture

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4 months ago
33 minutes

Culture From the Heart
Welcome to the Culture from the Heart Podcast, on the From the Heart Business Network. In a business world where employees and customers crave authenticity and trust, hosts Larry Levine and Darrell Amy are on a mission to find and showcase heart-centered executives and the companies they lead. This show features inspiring conversations with a visionary leader that’s bringing heart into the workplace—empowering employees, serving their clients, and uplifting communities--all to create true success. This is Culture from the Heart! The movement starts here.