Send us a text Live from New York at Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Bodyarmor’s VP of Communications, Danielle Hughes, and Dude Perfect’s Chief Brand Officer, Chad Coleman, to unpack one of the most buzzed-about brand–creator collaborations in recent years. From limited-edition sports drink flavors to “always on” integrations, they reveal how this partnership started, evolved, and drove measurable results—plus the secrets to building a brand–creator c...

Send us a text From hot dog hustler to media mogul, My First Million co-host Sam Parr joins Keith and Brendan for a no-filter conversation on marketing mastery, community building, and what top creators like MrBeast and Bryan Johnson get so right. They cover Sam's wild journey from The Hustle to Hampton, dissect the business of influence, and debate where the next big wave is coming. Plus, the guys unpack "artificial authenticity" on LinkedIn, YouTube’s monster quarter, and whether TikT...

Send us a text This week, we're joined by the one and only Ross Pomerantz—aka "Corporate Bro," now proudly "Corporate Dad." You know him for his razor-sharp satire of sales life and his viral videos, but there's a lot more to Ross. From earning an MBA at Stanford to playing pro baseball to getting his indie film SAD (Sales Are Dope) picked up by Amazon Prime, Ross breaks down his wild ride through the creator economy. We also dive into brand partnerships (the good, the bad, the cringeworthy),...

Send us a text Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! This week, we’re joined by none other than Christina Westley — a true insider in the influencer game. From her early days at VaynerMedia to running influencer marketing for Pepsi, and now striking out on her own, Christina’s seen the industry from every angle. She shares honest ...

Send us a text From the beaches of Cannes to your For You page, this episode dives into how TikTok is helping creators connect, create, and cash in. We explore why live events are becoming a core pillar of creator strategy, which underused monetization tools every creator should know about, and how to actually define "high quality" content in 2025. Plus, our Creator & Brand of the Week picks: Dhar Mann, Louis Butterfield, Dove’s bold new campaign, and the app that literally makes you put ...

Send us a text Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! Melanie Huet, CMO of Newell Brands (home to Sharpie, Coleman, Rubbermaid, and more), joins the pod to talk about her journey from Unilever and Kraft to leading a powerhouse portfolio of everyday icons. But before we get into boardrooms and brand strategy, we dive into her other ...

Send us a text Keith and Brendan sit down with Olivia Petzy, Social Media and Communications Group Manager at Care.com. Olivia shares how she built Care.com’s influencer strategy from the ground up, why she’s passionate about authentic storytelling, and what brands get wrong when they expect social leads to be on-camera talent. Plus, we cover the latest headlines: Publicis’ acquisition of Captiv8, Whalar’s $400M valuation, new creator tools from YouTube and Instagram, and all the wild AI upda...

Send us a text Enjoying the Creator Economy Live podcast? Hear all these actionable insights and build connections with HUGE industry titan brands at Creator Economy Live East 2025. PLUS as a loyal listener, you can get 20% off your ticket using POD20 at checkout! On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who’s made waves on LinkedIn and beyond. With experience at Edelman, Verizon, and now MCoBeauty, Gabe offers a un...

Send us a text Toilet paper, tampons, tissues, and... TikTok? In this episode of Creator Economy Live, Keith and Brendan sit down with Megan Narcisi and Lauren Staff from Kimberly-Clark—home to household brands like Huggies, Kleenex, and Kotex—to talk about what it really takes to make everyday products pop on social. From wild agency stories to building a center of excellence in a corporate giant, they spill all. Plus, we dive into LinkedIn’s influencer glow-up, Meta’s new ad features, and t...

Send us a text In this special episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan are joined by not one but two powerhouse guests—Ali Kaltman and Janna Ninekin from Gruns, the brand that’s been taking over your social feed. They dive deep into how Gruns crafts scroll-stopping content, builds measurable impact through influencer marketing, and structures a high-performing team. Plus, the duo explores the evolving revenue models for creators, how community drives long-t...

Send us a text On this episode of Creator Economy Live, we’re joined by the one and only Mike Diva—the creative powerhouse directing some of Saturday Night Live’s most unforgettable digital shorts. From viral YouTube hits to high-gloss SNL sketches, Mike has built a career on chaotic brilliance, razor-sharp satire, and mind-blowing VFX. Hosts Brendan Gahan and Keith Bendes chat with Mike about breaking into the industry, maintaining his distinct visual voice in mainstream media, how the SNL ...

Send us a text Recorded live at Shack15 in San Francisco, this episode of Creator Economy Live brings the heat with our very special guest, Marina Mogilko — co-founder of LinguaTrip.com and the creator behind Linguamarina and Silicon Valley Girl, with a combined digital audience of over 17 million. Hosts Keith Bendes and Brendan Gahan catch up on the latest news in the creator space — including the looming TikTok ban, new YouTube Shorts updates, and why Gen Z is leaning harder into creator c...

Send us a text Join hosts Keith Bendes and Brendan Gahan on the latest episode of Creator Economy Live, where they dive into the ever-evolving world of influencer marketing. This week, they sit down with James Del, the visionary behind Passionfruit, a platform pushing boundaries in the creator space. With a career spanning Gawker, Tao Group, and numerous leadership roles, James shares his journey, marketing insights, and the key trends shaping the industry. From SXSW's creator palooza to the ...

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Send us a text In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan catch up on the latest trends in influencer marketing and the creator economy. They dive into March Madness NIL deals, TikTok’s latest updates, and Amazon shutting down Inspire. Plus, they discuss Instagram's new ad format, YouTube’s AI Shorts integration, and more. The episode features a conversation with Adam Ornelas, Influencer Lead at DoorDash, who shares his experience working with major brands ...

Send us a text Welcome back to Creator Economy Live, your go-to source for all things influencer marketing. This week in episode 54, Keith Bendes and Brendan Gahan break down the latest trends, including record-breaking NIL deal spending, the rise of performance-driven influencer marketing, and how YouTube has overtaken mobile as the top way people watch content. We also celebrate 20 years of YouTube, exploring how it reshaped media and made creators more influential than traditional c...

Send us a text Live from Creator Economy Live 2025 in Las Vegas, Keith & Brendan are joined by Jon Youshaei — former Instagram & YouTube insider turned full-time creator. After spending nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. In this episode, he reveals why he left his dream job, how he landed interviews with icons like MrBeast, Logan Paul, Marques Brownlee, and Charli D’Amelio, and why he doubled down on high-quality production i...

Send us a text In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with marketing executive Marissa Kraines, former VP of Social & Content Marketing at Salesforce. From her start in the music industry to shaping innovative B2B campaigns, Marissa shares insights on creativity, influencer marketing, and the future of the creator economy. Plus, we break down Meta’s latest push to lure creators, Instagram’s algorithm updates, and the launch of Linqia’s Creat...

Send us a text In this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with bestselling author and adventurer Michael Easter. From the secrets behind The Comfort Crisis to navigating the transition from traditional media to thriving as a modern creator, Michael shares how stepping outside your comfort zone can unlock extraordinary performance. Plus, we dive into the latest industry news, from TikTok bans to Meta's shifts, and highlight creators and brands making waves...

Send us a text In our landmark 50th episode, hosts Keith Bendes and Brendan Gahan are joined by none other than Rachel Karten, the mastermind behind the beloved newsletter Link in Bio, with over 94k subscribers. We dive into Rachel's journey from brand social media expert to independent creator, discuss her eye-opening survey findings, and uncover her top predictions for 2025. Plus, Keith and Brendan share their own bold forecasts for the year ahead, touching on AI video, creator-driven conte...