Send us a text Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves ...
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Send us a text Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves ...
Pepsi, Platforms & Punchy Marketing Truths with Christina Westley
Creator Economy Live
59 minutes
4 months ago
Pepsi, Platforms & Punchy Marketing Truths with Christina Westley
Send us a text Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! This week, we’re joined by none other than Christina Westley — a true insider in the influencer game. From her early days at VaynerMedia to running influencer marketing for Pepsi, and now striking out on her own, Christina’s seen the industry from every angle. She shares honest ...
Creator Economy Live
Send us a text Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves ...
