Cosmic Rankings

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Cosmic Rankings

Xponent21

6 episodes

3 weeks ago

Organic traffic is down. Inbound leads are slowing. And leadership wants to know—where should the growth budget go now? In this pivotal episode, we break down the true cost of showing up in AI-driven search—and what it takes to earn and sustain visibility in a world where nearly 60% of searches now end without a click. As AI Overviews on Google and direct-answer tools like ChatGPT and Perplexity reshape how users find information, traditional SEO tactics are failing—and fast. We go deep into ...

Marketing

Business

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Marketing

Business

Episodes (6/6)

Cosmic Rankings

From $10K to $1M: What Businesses Spend on AI SEO

3 months ago

30 minutes

Cosmic Rankings

From Obscurity to Authority: How Xponent21 Dominated AI Search

Remember when "Googling something" meant typing a few keywords and sifting through pages of results? Those days are rapidly fading. The search revolution is here, driven by AI that delivers direct answers to our questions with unprecedented speed and accuracy. Against this backdrop, we uncover the fascinating story of Exponent 21, a digital agency that transformed from relative obscurity into the authority in their field by making a bold strategic gamble on AI search optimization. Their jour...

3 months ago

16 minutes

Cosmic Rankings

What Happens When AI Becomes The Ultimate Decision Maker?

The digital landscape is undergoing a seismic shift. Remember when ranking on page one of Google was the ultimate goal? Those days are rapidly disappearing as AI-generated summaries replace traditional blue links, fundamentally changing how brands connect with customers online. We're witnessing the transformation from a click economy to a visibility economy. When AI summaries appear in search results, website clicks plummet dramatically—desktop clicks drop from 28% to just 11%, while mobile ...

3 months ago

18 minutes

Cosmic Rankings

Why Video Podcasts Are the Secret Weapon for Manufacturing SEO

In the midst of America’s manufacturing resurgence, companies need smarter, more strategic ways to stand out. In this episode of Cosmic Rankings—produced by Xponent21, a leading AI SEO agency—we unpack the powerful role video podcasts can play in driving digital growth for manufacturers. Discover how this high-impact content format helps industrial brands humanize leadership, communicate technical expertise, and build trust in a complex B2B space. We cover how manufacturers can use video podc...

11 months ago

20 minutes

Cosmic Rankings

Uncovering the Dark Side of Local SEO

Join Seo Bennet and Sia Rivera in this episode of Cosmic Rankings as they delve into the controversial strategies of Thrive Internet Marketing Agency, a major player in the SEO world, that manipulates local SEO to dominate search results across U.S. cities—without actually being local. Headquartered in Arlington, Texas, Thrive's use of city-specific landing pages and high domain authority creates a false sense of local presence, impacting genuine local agencies and local economies negatively....

1 year ago

10 minutes

Cosmic Rankings

Optimizing Websites to Rank in AI

In this debut episode of Cosmic Rankings, Seo and Sia dive into one of the most pressing issues facing SEOs today: optimizing websites to rank in AI-powered search results. As AI features like Google’s AI Overviews and Bing’s intelligent search continue to shape the search landscape, traditional SEO strategies are no longer enough. Seo and Sia break down what it means to optimize for AI-driven search, from leveraging schema markup and targeting long-tail keywords to creating human-centered co...

1 year ago

11 minutes