Organic traffic is down. Inbound leads are slowing. And leadership wants to know—where should the growth budget go now? In this pivotal episode, we break down the true cost of showing up in AI-driven search—and what it takes to earn and sustain visibility in a world where nearly 60% of searches now end without a click. As AI Overviews on Google and direct-answer tools like ChatGPT and Perplexity reshape how users find information, traditional SEO tactics are failing—and fast. We go deep into ...
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Organic traffic is down. Inbound leads are slowing. And leadership wants to know—where should the growth budget go now? In this pivotal episode, we break down the true cost of showing up in AI-driven search—and what it takes to earn and sustain visibility in a world where nearly 60% of searches now end without a click. As AI Overviews on Google and direct-answer tools like ChatGPT and Perplexity reshape how users find information, traditional SEO tactics are failing—and fast. We go deep into ...
From Obscurity to Authority: How Xponent21 Dominated AI Search
Cosmic Rankings
16 minutes
3 months ago
From Obscurity to Authority: How Xponent21 Dominated AI Search
Remember when "Googling something" meant typing a few keywords and sifting through pages of results? Those days are rapidly fading. The search revolution is here, driven by AI that delivers direct answers to our questions with unprecedented speed and accuracy. Against this backdrop, we uncover the fascinating story of Exponent 21, a digital agency that transformed from relative obscurity into the authority in their field by making a bold strategic gamble on AI search optimization. Their jour...
Cosmic Rankings
Organic traffic is down. Inbound leads are slowing. And leadership wants to know—where should the growth budget go now? In this pivotal episode, we break down the true cost of showing up in AI-driven search—and what it takes to earn and sustain visibility in a world where nearly 60% of searches now end without a click. As AI Overviews on Google and direct-answer tools like ChatGPT and Perplexity reshape how users find information, traditional SEO tactics are failing—and fast. We go deep into ...
