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Core Brands Podcast
Roberta Rechena
21 episodes
20 hours ago
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
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Entrepreneurship
Business
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All content for Core Brands Podcast is the property of Roberta Rechena and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
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Entrepreneurship
Business
Episodes (20/21)
Core Brands Podcast
How to find graphic design clients? Sharing what worked for me.

In this episode of the Core Brands Podcast, host Roberta Rechena returns with a fresh format, sharing her journey from a career in project management back to her passion for design. Roberta addresses a listener's question about transitioning back into the design field after a career break, offering personal insights and practical tips for finding clients and building a successful design business. Tune in to discover how Roberta navigated her own career shifts, the importance of networking, and strategies for showcasing your work effectively. Whether you're a seasoned designer or just starting out, this episode is packed with valuable advice to help you thrive in the creative industry.Resources mentioned:Book Yourself Solid for Creatives - by Michael Port and Joana Galvão: https://amzn.to/4pHAmjR


✨ Let’s connect:

Instagram: @coreandformdesign

LinkedIn: Roberta Rechena

Website: coreandformdesign.com


📩 Ready to build a brand that feels like you and attracts the right clients? Explore my services here: coreandformdesign.com/services


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1 month ago
11 minutes 30 seconds

Core Brands Podcast
Healing with Ink: How Aislinn Horgan Is Redefining Recovery

Summary

In this episode of the Core Brands Podcast, Aislinn Horgan shares her transformative journey from nursing to becoming a specialist in aesthetic services, focusing on the emotional and psychological impact of her work. She discusses the importance of finding purpose, especially during the COVID-19 pandemic, and how her services help restore identity and confidence in clients. Aislinn emphasises the emotional connections she builds with her clients, the challenges of balancing business and personal life, and the necessity of continuous learning in her field. She also highlights the need for recognition of her work as a vital part of recovery for individuals undergoing significant life changes.


Takeaways

Aislinn transitioned from nursing to artistry, discovering her creative side.COVID-19 prompted Aislinn to evaluate her purpose and career path.Her work focuses on restoring identity and confidence for clients.Emotional connections with clients are crucial in her practice.Balancing business and personal life is an ongoing challenge.Client stories highlight the transformative power of her services.Continuous learning and upskilling are essential in her field.Recognition of her work is vital for its acceptance in the medical community.Aislinn believes in the importance of self-love and personal transformation.She aims to raise awareness about the psychological impact of her services.


Sound Bites

"Was there always an artist underneath the scrubs?""It was only when I really took a step back.""I felt there was something more I could give.""It’s not just a cosmetic thing.""I will cry with them. I will listen to them.""It’s about restoring your sense of self.""This is only the start of it."


Chapters

00:00 From Nursing to Artistry: A Journey of Transformation04:31 Finding Purpose: The Impact of COVID-1908:43 Restoring Identity: The Importance of Aesthetic Services12:03 Emotional Connections: Navigating Client Experiences18:32 Balancing Business and Personal Life25:44 The Power of Transformation: Client Stories27:56 Continuous Learning: The Need for Upskilling32:57 Future Aspirations: Recognition and Growth


Connect with Aislinn:

Website: www.byaislinn.ie

Email: byaislinnstudio@gmail.com

Instagram: @byaislinn.ie

LinkedIn: Aislinn Horgan


Stay in touch with Roberta:

Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠

Connect on ⁠LinkedIn⁠

Subscribe to the Core Letters newsletter for updates

Visit the ⁠Core and Form website⁠

⁠Book a Free Discovery Call⁠ if you're interested in collaborating!


Show more...
4 months ago
32 minutes 46 seconds

Core Brands Podcast
From Chaos to Calm: The Power of a Well-Organised Home with Jenny Douglas

In this episode of the Core Brands Podcast, Jenny Douglas shares her journey from a structured life in the charity sector to becoming a professional organiser. She discusses the importance of having a junk drawer, how personal challenges shaped her passion for organisation, and the transition to entrepreneurship. Jenny emphasises the significance of creating a calm home environment, the challenges of starting a new business, and the value of outsourcing tasks to focus on what truly matters. In this conversation, Roberta Rechena and Jenny Douglas explore the emotional complexities of decluttering, particularly when it comes to sentimental items. Jenny shares her approach to helping clients navigate their feelings about these items, emphasising the importance of understanding the emotional weight they carry. They discuss practical tips for decluttering, the significance of involving family in the process, and the benefits of professional organising services. Jenny also highlights her passion for organizing utility rooms and her future plans for her business, A Good Moment.

Takeaways

Every home deserves a junk drawer, even for professional organisers.Creating a calm space can help bring mental clarity.Personal experiences can lead to professional passions.Transitioning careers can be daunting but rewarding.Outsourcing tasks can free up time for more important work.It's essential to regularly reassess and organize your space.Starting a business requires balancing time and family.Networking and seeking mentorship are crucial for success.Emotional experiences can redefine what matters in life.Finding a work-life balance is key to entrepreneurship. Every situation is different when it comes to sentimental items.It's important to ascertain the emotional connection clients have with their items.Decluttering can be an emotional journey that requires support.Helping clients make decisions about sentimental items is key.One person's junk is another person's treasure.It's perfectly fine to hold onto items that are meaningful.Clutter can carry stories and emotional weight.Professional organizing can improve emotional and physical well-being.Start small when decluttering to avoid overwhelm.Involving family in the decluttering process can make it fun.

Sound Bites

"Every home needs a junk drawer.""This is something I could do.""If not now, when?""That's really wise advice, Jenny.""How do you manage the sentimental items?""It's about working with you and what works for you.""One person's junk is another person's treasure.""It's perfectly fine to have those things.""Clutter can carry stories.""Start with a drawer, know, start super, super small."

Chapters

00:00 The Organised Junk Drawer06:08 From Personal Struggles to Professional Passion14:08 Transitioning from Charity Work to Entrepreneurship18:05 Challenges of Starting a New Business23:35 The Importance of Outsourcing26:13 Navigating Sentimental Clutter37:00 Emotional Aspects of Decluttering48:00 Favorite Spaces to Organize49:58 Future Plans for A Good Moment

Connect with Jenny:

Website: www.agoodmomentcompany.ieInstagram: @agoodmomentcompanyLinkedIn: https://www.linkedin.com/company/a-good-moment-company/Facebook: https://www.facebook.com/agoodmomentcompany

  • Stay in touch with Roberta:
  • Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠
  • Connect on ⁠LinkedIn⁠
  • Subscribe to the Core Letters newsletter for updates
  • Visit the ⁠Core and Form website⁠
  • ⁠Book a Free Discovery Call⁠ if you're interested in collaborating!
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4 months ago
49 minutes 1 second

Core Brands Podcast
Empowering Wellness in the Workplace with Donna Reilly

Summary


In this episode of the Core Brands Podcast, Roberta Rechena speaks with Donna Reilly about her journey from HR generalist to successful business owner in the wellness sector. They discuss the importance of well-being in the workplace, the challenges of entrepreneurship, and the significance of networking and community support. Donna shares her insights on maintaining personal wellness while managing a growing business and highlights the evolving landscape of workplace wellness post-COVID. The conversation concludes with Donna's future plans for her business and how she envisions the role of well-being in organizations moving forward.


Takeaways


The importance of having a supportive team to achieve business goals.

Well-being initiatives can significantly reduce absenteeism and increase engagement.

Transitioning from employee to business owner requires adaptability and resilience.

Networking with other business owners can alleviate feelings of isolation.

Self-awareness is crucial for maintaining personal well-being.

Perseverance is key in overcoming initial business challenges.

There is a strong sense of community among entrepreneurs in similar fields.

Success is measured not just by awards but by individual impacts on clients.

Workplace wellness is becoming an integral part of business culture.

Employees need to take ownership of their own well-being.


Sound Bites


"More people, please."

"It's a full life, controlled busy."

"Naivety was probably my biggest strength."

"Perseverance, 100% was a huge challenge."

"There's enough business to go around."

"It's about the individual impact."

"It's not going anywhere, it's here to stay."


Chapters


00:00 Introduction and Icebreaker

01:42 Transitioning from HR to Business Ownership

06:20 Building a Team and Overcoming Challenges

10:22 Perseverance and Networking in Business

15:36 Maintaining Wellness as a Business Owner

19:07 Common Challenges Among Entrepreneurs

24:49 Success Stories and Impact

27:35 Future Plans and Growth

30:13 The Evolving Landscape of Workplace Wellness

34:27 Connecting with Donna Reilly


Stay connected with Donna:

https://www.donnareillywellness.ie/

https://www.linkedin.com/in/donnareillywellness/

https://www.instagram.com/donnareillypeoplewellness/



Stay connected with Roberta:

Follow on Instagram: @designbyroberta and @corenandformdesign

Connect on LinkedIn

Subscribe to the Core Letters newsletter for updates

Visit the Core and Form website

Book a Free Discovery Call if you’re interested in collaborating!

Show more...
4 months ago
32 minutes 54 seconds

Core Brands Podcast
Bottling Up the Magic: Johanna on Capturing Authentic Moments

In this episode of the Core Brands Podcast, our host Roberta is joined by Johanna, a talented photographer whose journey into the world of visual storytelling began in childhood. From a background in graphic design, Johanna transitioned into photography, where she now captures authentic moments in both family and brand settings. Her passion for preserving memories and her innovative approach to portraits bring a unique perspective to the craft.

  • Photography has always been a part of Johanna's life.

  • She transitioned from graphic design to photography.

  • Capturing moments allows people to relive emotions.

  • Printing photos enhances their emotional value.

  • Family photography captures the magic of everyday life.

  • Teenagers can be challenging subjects for photography.

  • Authenticity is key in brand photography.

  • Johanna aims to create stripped-down portraits.

  • The essence of a person can be captured without props.

  • Done is better than perfect when it comes to printing.

00:00 – Introduction and Icebreaker
03:08 – Journey into Photography
06:12 – The Evolution of a Photographer
09:03 – Capturing Moments: The Power of Photography
12:11 – The Importance of Printing Photos
14:54 – Bottling Up the Magic in Family Photography
18:09 – Challenges in Capturing Teenagers
21:04 – Brand Photography: Authenticity in Business
23:52 – Exploring New Portrait Concepts
27:03 – Conclusion and Future Directions


Connect with Johanna:

Free Education Resources:

  • https://www.johannakingphotography.com/education/

  • https://courses.johannakingphotography.com/photo-print-planner

  • https://courses.johannakingphotography.com/photo-review-2025

  • https://courses.johannakingphotography.com/edits-for-print


  • Website: www.johannakingphotography.com

  • Instagram: @johannakingphotography

  • LinkedIn: linkedin.com/in/johannakingphoto


    Stay in touch with Roberta:

  • Follow on Instagram: @designbyroberta and @coreandformdesign

  • Connect on LinkedIn

  • Subscribe to the Core Letters newsletter for updates

  • Visit the Core and Form website

  • Book a Free Discovery Call if you're interested in collaborating!


Show more...
5 months ago
40 minutes 9 seconds

Core Brands Podcast
Manifest Like a Designer: Cosmic Kitchen Orders to the Universe!

In this episode, Roberta Rechena shares her personal journey with manifestation, detailing her experiences and the challenges she faced after moving to Dublin. She introduces the concept of the 'cosmic kitchen' as a metaphor for manifesting desires and emphasises the importance of mindset and community support in achieving personal goals. Roberta encourages listeners to identify what they want, find their supportive tribe, and take proactive steps towards their aspirations.


Takeaways


Roberta shares her spontaneous decision to record this episode.

She discusses her family's move from Portugal to Dublin for better opportunities.

The concept of 'cosmic kitchen' is introduced as a way to manifest desires.

Roberta emphasizes the importance of mindset in achieving goals.

She highlights the role of community in the manifestation process.

Roberta's experience with Yvonne Traken's Manifestation Challenge is shared.

The significance of knowing what you want is stressed.

Finding a supportive community is crucial for personal growth.

Roberta encourages listeners to take action instead of complaining.

She acknowledges the challenges of being in a new country with a young family.


Chapters


00:00 Introduction to Manifestation Journey

03:13 The Cosmic Kitchen Concept

05:46 Building a Supportive Community

09:06 Final Thoughts and Encouragement


Stay connected with The Core Makers and visit their shop:

Instagram and website www.thecoremakers.com


  • Stay connected with Roberta:

    • Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠

    • Connect on ⁠LinkedIn⁠: Roberta Rechena

    • Subscribe to the Core Letters newsletter for updates

    • Visit the ⁠Core and Form website⁠

    • Book a Free Discovery Call: Schedule Here


      Connect with Yvonne Tchrakian on Instagram


    Show more...
    5 months ago
    9 minutes 39 seconds

    Core Brands Podcast
    From Family Business to Global Brand: The Kays Flower School Story

    In this episode of the Core Brands Podcast, our host Roberta is joined by Janette and Deirdre, the powerhouse sisters behind Kays Flower School. With decades of experience, they’ve revolutionised floristry education in Ireland, making it more accessible and empowering, particularly for women seeking flexible and fulfilling careers. From traditional family business roots to pioneering online floral education, they’ve trained award-winning florists across Ireland and beyond.

    • Kay’s Flower School began in 1987 as Ireland’s first accessible floristry training center, founded by Janette and Deirdre’s mother, Kay.

    • The sisters pivoted to online teaching during the pandemic, creating a highly personal and interactive digital learning experience.

    • Their online floristry training has helped hundreds start new careers, particularly empowering women returning to the workforce.

    • The school has gained international recognition, winning “Floral Educator of the Year” in the U.S. and partnering with global floral influencers.

    • Graduates of Kays Flower School have gone on to win numerous industry awards and open successful businesses across Ireland and the UK.

    • Their courses are not only for aspiring business owners but also cater to hobbyists and those exploring creative passions.

    00:01 – Meet Janette and Deirdre of Kays Flower School
    01:00 – Flower Icebreaker: What flower would you be?
    04:00 – The Story Behind Kays Flower School
    07:00 – Pivoting During the Pandemic: Going Online
    11:00 – Creating a Personal Online Learning Experience
    20:00 – Going Global: Teaching in the U.S. and Beyond
    26:00 – Student Success Stories
    31:00 – Shifting Careers and Creative Fulfilment
    36:00 – Emotional Power of Flowers
    37:00 – How to Get Started with Kays Flower School


    Connect with Kays Flower School:

    Website: ⁠https://www.kaysflowerschool.com⁠Instagram: ⁠@kaysflowerschool⁠LinkedIn: ⁠Kay’s Flower School⁠

    Free taster course: https://www.kaysflowerschool.com/free-flower-course

    Listen to Kays Flower School Podcast


  • Connect with Roberta:

  • Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@corenandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call: Contact Page


    Show more...
    5 months ago
    38 minutes 51 seconds

    Core Brands Podcast
    From Underpaid to Unapologetic - A Real Talk on Pricing with Louise Langton

    In this episode of the Core Brands Podcast, our host Roberta is joined by Louise Langton, founder of Social Tailor. Louise is a creative force with a background in brand and web design who has recently transitioned to focus more on social media. Known for her warm energy and genuine presence, Louise shares her journey of evolving her business, the power of staying true to your lane, pricing with confidence, and how embracing tech like AI is transforming her creative workflow.

    Takeaways

    • Simplicity and fun in business can be more effective than following trends.
    • The importance of listening to your customers and adjusting your services accordingly.
    • Transitioning from web and branding to social media was a strategic move based on demand.
    • Pricing services is nuanced—consider your experience, time, and the value you provide.
    • Business boundaries, mindset, and expectations are crucial for sustainable success.
    • Exploring tech and AI tools like ChatGPT can significantly improve business efficiency.

    Chapters00:00 – Introduction to Louise Langton and Social Tailor 01:44 – What would your billboard say? 04:12 – Staying in your lane and avoiding comparison 06:42 – Keep moving: the power of momentum 08:30 – Quick decisions and learning through trial 09:24 – How Social Tailor came to be 12:20 – Transitioning from web design to social media 19:44 – Talking on stories and showing up online 25:10 – The pricing mindset: experience, value, and clarity 37:33 – Knowing when to say no to underpriced work 45:50 – The value of honest business conversations 50:10 – Scaling vs. staying solo 57:10 – Email boundaries and workflow strategies 1:00:33 – Using AI to support creativity and business growth 1:10:38 – What’s next for Social Tailor?

    Stay connected with Louise Langton:

    Website: ⁠https://socialtailor.ie/⁠ Instagram: ⁠⁠@socialtailor.ie⁠⁠ LinkedIn: ⁠⁠Louise Langton⁠⁠

    Resources mentioned:

    • The Futur Podcast with Chris Do
    • AI tools like ChatGPT, Blaze, and Google’s AI features

    Stay connected with Roberta:

    • Follow on Instagram: ⁠⁠@designbyroberta⁠⁠ and ⁠⁠@coreandformdesign⁠⁠
    • Connect on ⁠LinkedIn⁠: ⁠Roberta Rechena⁠
    • Subscribe to the Core Letters newsletter for updates
    • Visit the ⁠⁠Core and Form website⁠⁠
    • Book a Free Discovery Call: ⁠Schedule Here⁠


    Show more...
    6 months ago
    1 hour 15 minutes 30 seconds

    Core Brands Podcast
    Innovating Education: Marisa Soares on Bilingual Learning

    In this episode of the Core Brands Podcast, Roberta welcomes Marisa Soares to share her inspiring journey from being a teacher in Portugal to becoming a successful entrepreneur in the field of bilingual education. She discusses her experiences living in Dubai, the challenges of transitioning from a traditional teaching role to running her own business, and the importance of innovation in education. Marisa also offers valuable insights on raising bilingual children, balancing motherhood with entrepreneurship, and the significance of treating a passion-driven business as a legitimate enterprise. The conversation concludes with Marisa's future plans for her educational resources and publishing endeavors.


    Takeaways:


    • Marisa has lived a diverse life, reflecting on her journey.
    • Teaching is a passion that can lead to entrepreneurship.
    • Transitioning from teacher to business owner involves significant challenges.
    • Building a business requires emotional stamina and resilience.
    • Innovative educational resources are essential for effective teaching.
    • Raising bilingual children requires understanding and patience.
    • Every child's language learning journey is unique and takes time.
    • Balancing motherhood and business is a continuous challenge.
    • Female entrepreneurs should prioritize financial sustainability.
    • Investing in personal development is crucial for success.


    Sound Bites


    "I've lived a thousand lives."

    "It's never too late."

    "We are creators of our lives."

    "It's a roller coaster."

    "Treat your business as a business from day one."

    "All the cliches are true."

    "I work with kids so I have fun all day."


    Chapters


    00:00 Introduction and Icebreaker

    02:30 Marisa's Journey to Dubai

    06:46 Transitioning from Teacher to Entrepreneur

    12:51 Building a Business and Overcoming Challenges

    17:40 Innovating in Education: Resources and Publishing

    20:57 Raising Bilingual Children: Insights and Advice

    28:07 Balancing Motherhood and Entrepreneurship

    31:08 Advice for Female Entrepreneurs

    36:16 Future Plans for Yay


    Stay connected with Marisa and IEI:

    website: ⁠https://iei.pt

    instagram: ⁠https://www.instagram.com/iei.pt

    linkedin: ⁠https://www.linkedin.com/in/marisa-soares-iei/


    Stay connected with Roberta:

    • Follow on Instagram: @‌designbyroberta and @‌corenandformdesign

    • Connect on LinkedIn

    • Subscribe to the Core Letters newsletter for updates

    • Visit the Core Brands website

    • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    7 months ago
    41 minutes 52 seconds

    Core Brands Podcast
    The Secret to a Website That Attracts, Engages & Converts Clients

    In this episode of the Core Brands Podcast, Roberta Rechena discusses the essential elements that every website needs to build trust and convert visitors into paying clients. She emphasizes the importance of clear messaging, professional design, social proof, effective calls to action, and trust signals. By focusing on these key areas, business owners can create a credible online presence that encourages engagement and sales.


    Takeaways

    Your website is your digital storefront.

    Clear messaging is crucial for visitor engagement.

    Keep content concise to cater to short attention spans.

    A professional design enhances credibility.

    Social proof is vital for building trust.

    A clear call to action drives conversions.

    Trust signals reassure visitors of your legitimacy.

    Include personal elements to foster connection.

    Contact information should be easily accessible.

    Utilize a checklist to ensure all elements are covered.



    Chapters

    00:00 Building Trust Through Your Website

    11:51 Key Elements for Conversion


    Stay connected with Roberta:

    Follow on Instagram: @‌designbyroberta and @‌corenandformdesign

    Connect on LinkedIn

    Subscribe to the Core Letters newsletter for updates

    Visit the Core Brands website

    Book a Free Discovery Call if you're interested in collaborating!



    Show more...
    7 months ago
    15 minutes 7 seconds

    Core Brands Podcast
    Creating Homes That Feel Good: Sustainable & Sensory Design with Celine Gill

    In this episode of the Core Brands Podcast our host Roberta is joined by Celine Gill shares her unique journey into interior design, emphasizing the importance of sustainability, sensory experiences, and biophilic design in creating harmonious living spaces. She offers practical tips for homeowners feeling overwhelmed by their spaces and discusses her aspirations for the future of her business.


    Takeaways

    • Celine's journey into interior design was not straightforward but rather organic.
    • Sustainability in design is about long-term thinking and quality over quantity.
    • Awareness of sensory experiences in the home can greatly impact well-being.
    • Biophilic design emphasizes the importance of bringing nature into living spaces.
    • Small changes can lead to significant improvements in home comfort and functionality.
    • Clutter can hinder the enjoyment of a space; starting small can help manage it.
    • Understanding personal preferences is key to creating a meaningful home environment.
    • Celine aims to educate clients about sustainable choices without judgment.
    • The role of a designer is to reflect the client's personality in their home.
    • Future aspirations include reaching a wider audience through workshops and training.
    • "I would love to learn to paint art."
    • "It all sort of ties together."
    • "Sustainability is thinking long term."
    • "It's about your five senses."
    • "Clutter is a big thing."


    Chapters

    00:00Introduction and Icebreaker

    02:04Celine's Journey into Interior Design

    05:04Sustainability in Interior Design

    09:55Understanding Sensory and Biophilic Design

    22:46Practical Tips for Overwhelmed Homeowners

    27:54Future Aspirations and Inspirations


    Stay connected with Celine Gill:

    website: https://styleatno5.com/

    instagram: https://www.instagram.com/styleatno5/

    linkedin: https://www.linkedin.com/in/celine-gill-2b96753/


    Book mentioned:

    Contagious: Why Things Catch On by Jonah Berger


    Stay connected with Roberta:

    Stay connected with Roberta:

    • Follow on Instagram: @‌designbyroberta and @‌corenandformdesign

    • Connect on LinkedIn

    • Subscribe to the Core Letters newsletter for updates

    • Visit the Core Brands website

    • Book a Free Discovery Call if you're interested in collaborating!



    Show more...
    7 months ago
    34 minutes 26 seconds

    Core Brands Podcast
    The Art of Authentic Leadership: Emma Walker on Coaching and Entrepreneurship

    In this episode of the Core Brands podcast, Emma Walker shares her inspiring career journey from PR and communications to entrepreneurship. She discusses the challenges and rewards of running her own business, the importance of leadership coaching, and her experiences navigating gender dynamics in the workplace. Emma emphasizes that leadership is not about being born a leader but about hard work and authenticity. She also reflects on her recognition in the 30 under 30 awards and offers valuable advice to her younger self about embracing change and the concept of 'never'.


    Takeaways
    Emma's career journey began in PR and communications. She moved to the States in her 20s, which was pivotal for her career. Transitioning from a corporate role to entrepreneurship has its challenges. Gender dynamics in the workplace can vary greatly depending on the environment. Leadership coaching provides new managers with the space to think and grow. Success for managers is about how they enable their teams, not just their own tasks. Recognition from peers can be more meaningful than awards. Advice to younger self: never say never, as perspectives change over time. Staying inspired involves stepping away from work and consuming different content. Future plans for Walker & Co include a coach-in-residence model for startups.
    Sound Bites
    "I adore Bruce Springsteen." "I was craving being a specialist." "I never felt different." "The challenge is who you're with." "Never is a pretty long time."

    Chapters
    00:00 Introduction and Icebreaker 01:50 Emma's Career Journey 04:19 Transitioning to Entrepreneurship 07:12 Navigating Gender Dynamics in the Workplace 10:39 Leadership Coaching for New Managers 16:07 The Nature of Leadership 20:20 Recognition and Awards 22:50 Advice to Younger Self 26:42 Staying Inspired 29:39 Future Plans for Walker & Co

    Stay Connected with Emma Walker:

    Connect with Emma on Linkedin

    Walker & Co website: ⁠walkerandco.ie

     

    Stay connected with Roberta:

    Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenanfformdesign⁠

    Connect on ⁠LinkedIn⁠

    Subscribe to the Core Letters newsletter for updates

    Visit the ⁠Core Brands website⁠

    Book a Free Discovery Call if you're interested in collaborating!






    Show more...
    9 months ago
    33 minutes 46 seconds

    Core Brands Podcast
    Signs, Energy, and Healing: Talking about Grief and Growth with Michelle Lacey

    In this episode of the Core Brands Podcast, Roberta speaks with Michelle Lacey about her transformative journey from being a Montessori teacher to embracing holistic therapy. They discuss the profound impact of grief on personal growth, the healing power of Reiki, and the signs of connection that can be felt after losing loved ones. Michelle shares her experiences with grief, the lessons learned, and how she found her purpose in helping others heal emotionally and spiritually. In this conversation, Michelle and Roberta explore the themes of signs from the universe, energy healing, and the power of manifestation through vision boards. They discuss personal experiences with receiving signs, the importance of intention in energy work, and the transformative nature of group workshops. Michelle shares insights into her healing practices and upcoming plans for retreats, emphasizing the significance of self-care and personal growth.


    Takeaways

    • Michelle's biggest fear is heights, yet she once jumped out of an airplane.
    • Grief can bring up old emotions and unresolved issues.
    • Traveling was a way for Michelle to escape her grief, but it didn't solve her problems.
    • Reiki was a turning point in Michelle's healing journey.
    • Grief can be a teacher, prompting deeper reflections on life.
    • Finding signs from loved ones can provide comfort and connection.
    • The healing journey is unique for everyone and can be uncomfortable.
    • Awareness of one's emotional state is crucial for healing.
    • Michelle emphasizes the importance of self-healing and energy work.
    • Life is short, and it's important to live in a way that honors lost loved ones. Seeing signs from the universe can provide comfort and guidance.
    • Energy healing can be effective even in online sessions.
    • Group workshops amplify healing energy and foster connections.
    • Vision boards help focus on what you want in life.
    • Manifestation requires an open mind and heart.
    • Intention is key in energy work and healing practices.
    • Self-care is essential for supporting others.
    • The full moon and new moon have unique energies for reflection and intention setting.
    • Healing can involve forgiveness and inner child work.
    • Future plans include more workshops and a potential retreat.

    • Chapters

      00:00 Introduction and Icebreaker

      11:56 The Impact of Grief on Personal Growth

      18:03 Finding Signs and Connection After Loss

      24:38 Signs from the Universe

      31:49 Workshops and Group Healing

      39:59 Vision Boards and Manifestation


      Stay Connected with Michelle Lacey:

      • Connect on Instagram

      • Learn more at her website: michellelacey.energy

       

      Stay connected with Roberta:

      • Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenanfformdesign⁠

      • Connect on ⁠LinkedIn⁠

      • Subscribe to the Core Letters newsletter for updates

      • Visit the ⁠Core Brands website⁠

      • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    9 months ago
    48 minutes 36 seconds

    Core Brands Podcast
    How I Started My Podcast: Tools, Process, and Tips!

    In this episode of the Core Brands Podcast, Roberta takes you behind the scenes of how she launched her podcast, sharing her simple and manageable process. From planning and recording to editing and publishing, she breaks it all down so you can see how it’s possible to start your own podcast—even with a busy life as a designer, mom, and business owner.

    Check the tools used and mentioned on the episode:

    Recording and Magic clips: Riverside

    Project Management: Dubsado

    Editing episodes: Premiere Pro


    What You’ll Learn in This Episode:

    • The planning process: How to outline topics, schedule episodes, and invite guests.

    • Recording tools and equipment: Roberta keeps it simple with a Blue Yeti microphone, Google Docs, and Riverside for intuitive recording and editing.

    • Editing and publishing: Why templates and tools like Premiere Pro and Spotify Creators make the process easier.

    • Promotion and guest collaboration: Using clips from guest episodes to boost reach and engagement on social media.

    • Key takeaways for keeping your podcast low-stress, fun, and rewarding.


    Takeaways:

    • Start simple: Use tools and equipment that fit your budget and skills.

    • Plan ahead: Create lists of topics and guests to stay organized and consistent.

    • Automate when possible: Tools like Riverside’s “Magic Clips” make editing and social media sharing easier.

    • Collaborate with guests: Share clips and promote episodes together for mutual growth.

    • Have fun: Focus on enjoying the process and connecting with your audience.


    Chapters:

    00:00 - Introduction: Inspiration Behind the Podcast

    02:00 - Planning Episodes and Inviting Guests

    03:30 - Preparing for Guest Recordings

    05:00 - Tools and Equipment for Recording and Editing

    07:00 - Publishing and Distributing Episodes

    08:30 - Promoting the Podcast and Engaging with Guests


    Big Shoutout To: Abby from Wayfarer Design Studio for her valuable tips and inspiration.


    Stay Connected with Roberta:

    Follow on Instagram & TikTok: @designbyroberta and @coreandformdesign and @thecoremakers

    Subscribe to the Core Letters Newsletter for updates.

    Visit the Core Brands Website.

    Book a Free Discovery Call to collaborate!


    Join the Conversation:

    Thinking of starting your own podcast? Roberta would love to hear from you! Share your thoughts, questions, or tips by sending her a message or tagging her on Instagram.


    Tune in next week for another episode of the Core Brands Podcast!

    Show more...
    9 months ago
    9 minutes 49 seconds

    Core Brands Podcast
    Creating Joy at Work and Building a Better Workday with Niamh Moynihan

    In this episode of the Core Brands podcast, host Roberta chats with Niamh Moynihan, founder of Better Workday. They discuss Niamh's journey from a corporate career to entrepreneurship, the challenges of balancing work and family life, and the importance of tracking time for productivity. Niamh shares her insights on hustle culture, transitioning to a limited company, and building a flexible team. The conversation concludes with practical tips for creating a better workday and Niamh's future plans for her business.


    Takeaways


    Niamh's journey to entrepreneurship was fueled by her desire to help others succeed in their careers.

    Balance in life is a dynamic process, not a fixed state.

    It's important to focus on small moments that create a positive ripple effect for future generations.

    Hustle culture can lead to burnout; intentional work is key.

    Tracking hours can provide valuable insights into productivity and time management.

    Transitioning to a limited company can simplify financial management.

    Building a flexible team allows for adaptability and support in business.

    Focusing on refining existing offerings can lead to greater success than constant expansion.

    Practical tips can enhance daily work experiences and overall joy in work.

    Embracing the good days and accepting the challenging ones is essential for a fulfilling work life.


    Chapters


    00:00 Introduction and Icebreaker

    06:09 Balancing Work and Family Life

    12:03 Navigating Hustle Culture

    17:47 Building a Flexible Team

    24:49 Practical Tips for a Better Workday


    Stay Connected with Niamh Moynihan:

    • Connect with Niamh on Linkedin

    • Follow Niamh on Instagram and TikTok: @abetterworkday

    • Learn more at her website:

      abetterworkday.com

     

    Stay connected with Roberta:

    • Follow on Instagram: @‌designbyroberta and @‌corenanfformdesign

    • Connect on LinkedIn

    • Subscribe to the Core Letters newsletter for updates

    • Visit the Core Brands website

    • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    10 months ago
    29 minutes 4 seconds

    Core Brands Podcast
    2024 Year in Review: Highlights, Challenges, and Intentions for 2025

    In this solo episode, Roberta reflects on her experiences in 2024, sharing both the highlights and challenges she faced. She discusses her personal and professional growth, including networking successes, a rebranding journey, and the importance of maintaining boundaries. Despite encountering difficulties, such as project delays and a troubling personal experience, Roberta emphasises gratitude for the positive aspects of her year and outlines her intentions for 2025, focusing on health, creativity, and connection.


    Takeaways

    • Reflecting on the past year is essential for growth.
    • Networking can lead to unexpected opportunities.
    • Rebranding can rejuvenate a business and its direction.
    • Challenges often come with valuable lessons.
    • Maintaining boundaries is crucial for personal well-being.
    • It's important to acknowledge both good and bad experiences.
    • Gratitude can help shift focus from struggles to achievements.
    • Personal health and fitness can improve overall happiness.
    • Creative expression is vital for personal fulfillment.
    • Setting intentions for the new year can guide future actions titles

    • Stay connected with Roberta:

      • Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenandformdesign⁠

      • Connect on ⁠LinkedIn⁠

      • Subscribe to the Core Letters newsletter for updates

      • Visit the ⁠Core Brands website⁠

      • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    10 months ago
    18 minutes 47 seconds

    Core Brands Podcast
    The Nightmare Client: Red Flags, Communication and Lessons Learned.

    In this episode, host Roberta shares her experience with a nightmare client, detailing the red flags she encountered, the communication breakdowns that led to project delays, and the emotional toll it took on her. She emphasizes the importance of having a contract, recognizing red flags, and maintaining boundaries in client relationships. Roberta also highlights the support she received from her network and offers advice on how to handle difficult clients in the future.

    Takeaways

    • You're not alone in facing difficult clients.

    • Always have a signed contract before starting work.

    • Trust your intuition and recognize red flags early.

    • Communication should be clear and agreed upon.

    • Timely feedback is crucial for project success.

    • Volunteering personal time can lead to misunderstandings.

    • Emotional responses can cloud professional judgment.

    • Seek support from your network during tough times.

    • Set clear boundaries and stick to them.

    • Learn from negative experiences to improve future client relationships.

    Chapters00:00 - Introduction to the Nightmare Client Story

    02:53 - Identifying Red Flags in Client Relationships

    06:09 - Communication Breakdowns and Project Delays

    08:54 - Confrontation and Emotional Impact

    12:00 - Lessons Learned and Moving Forward14:57 - Support Systems and Setting Boundaries Big shout out to ⁠Network Ireland Dublin⁠ for their friendship and support 👯 Stay connected with Roberta:

    • Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenandformdesign⁠

    • Connect on ⁠LinkedIn⁠

    • Subscribe to the Core Letters newsletter for updates

    • Visit the ⁠Core Brands website⁠

    • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    11 months ago
    19 minutes 36 seconds

    Core Brands Podcast
    Simplifying Social Media with Karen McCarthy

    In this inspiring episode, Roberta interviews Karen McCarthy, the founder of The Simplified Social Media. Karen shares her unique journey from aspiring singer and journalist to a successful entrepreneur. She discusses overcoming her fear of being on camera, the importance of authenticity in client relationships, and her transition from one-to-one client work to group programs. Karen offers invaluable advice on balancing personal wellness with professional growth, selecting a profitable niche, and creating impactful online businesses.


    Listeners will gain insights into Karen’s experiences in building her brand, fostering genuine client connections, and crafting a supportive community. The episode also highlights her proudest achievements and ambitious plans for new courses and content.


    Key Takeaways:

    • Authenticity in Business: Be genuine to attract the right clients and form meaningful connections.

    • Overcoming Fear: Embrace video content to connect with clients and grow your business.

    • Strategic Focus: Choose a niche that aligns with your passion and profitability.

    • Work-Life Balance: Wellness practices, like spending time with pets, are crucial.

    • Group Programs: Shift from one-to-one work to scalable solutions for better client impact.

    • Continuous Growth: Take breaks to gain clarity and focus on long-term goals.


    Notable Quotes:

    • “Authenticity is the foundation of meaningful client relationships.”

    • “Being on camera scared me, but it became the gateway to real connections.”

    • “It’s important to align your work with your interests for lasting success.”


    Chapter Highlights:

    00:00 – Introduction and Icebreaker

    08:31 – The Birth of Simplified Social Media

    14:14 – Authenticity in Business Relationships

    20:09 – Overcoming Camera Fear

    27:40 – Balancing Work and Wellness

    Stay Connected with Karen McCarthy:

    • Follow Simplified Social Media on Instagram: @‌simplifiedsocialmedia

    • Follow Small Dogs Big City on Instagram:

    • Visit The Simplified Social Media Website: https://www.thesimplifiedsocialmedia.com/


    Stay connected with Roberta:

    • Follow on Instagram: @‌designbyroberta and @‌corenandformdesign

    • Connect on LinkedIn

    • Subscribe to the Core Letters newsletter for updates

    • Visit the Core Brands website

    • Book a Free Discovery Call if you're interested in collaborating!

    Show more...
    11 months ago
    41 minutes 36 seconds

    Core Brands Podcast
    Personal Story: Changing Careers in My Late 30s (Again!)

    Redefining Success: Changing Careers in My Late 30s (Again!)

    In this episode, host Roberta opens up about her unique career path, from her beginnings in art and design to navigating various professional roles and ultimately returning to her roots as a designer. Roberta shares pivotal experiences that taught her the value of embracing change and following her true passions. With a focus on authenticity and courage, she encourages listeners to be open to career shifts and to pursue what genuinely resonates with them, no matter where they are in life.

    Key Takeaways

    • Pursuing multiple interests can lead to a fulfilling career.

    • It's okay to pivot and change directions professionally.

    • Aligning your career with your passions is essential for satisfaction.

    • Economic challenges can often be the catalyst for career transitions.

    • Toxic work environments may reveal the need for change.

    • Freelancing can help you stay engaged with your passion.

    • Authenticity is central to building a meaningful professional identity.

    • Support from loved ones can be invaluable in career transitions.

    • It's never too late to reconnect with your true calling.

    • Embracing change can unlock personal and professional fulfilment.

    Chapters
    00:00 - Journey of Transformation
    Roberta introduces her journey, reflecting on the experiences that shaped her early career and the lessons learned along the way.

    06:43 - Embracing Change and Creativity
    She discusses the courage to embrace change, reconnect with creativity, and pursue meaningful work aligned with her true passions.



    • Stay connected with Roberta:

      • Follow on Instagram: @‌designbyroberta and @‌corenanfformdesign

      • Connect on LinkedIn

      • Subscribe to the Core Letters newsletter for updates

      • Visit the Core Brands website

      • Book a Free Discovery Call if you're interested in collaborating!


    Show more...
    11 months ago
    13 minutes 46 seconds

    Core Brands Podcast
    Gemstones with a Purpose: Lyndsey's Story of Kind Jewels

    In this episode of Core Brands, host Roberta interviews Lyndsey, the founder of Kind Jewels, a brand that prioritizes ethical and sustainable jewelry practices. They delve into Lyndsey's inspiring journey from a corporate career to establishing her own business, driven by a life-changing trip to Africa that sparked her passion for ethical jewelry. Lyndsey shares how she built Kind Jewels, navigating challenges like finding reliable suppliers and maintaining transparency in gemstone sourcing. She also discusses her commitment to educating consumers about where their jewelry comes from and her upcoming initiatives, including recently launched ambassador program and online jewelry-making courses.


    Key Takeaways

    • Inspiration: Lyndsey's transformative trip to Africa inspired her commitment to ethical jewelry.
    • Ethical Sourcing: Highlighting the importance of fair labor and sourcing practices in the jewelry industry.
    • Resilience in Brand Building: The journey requires persistence and learning from challenges.
    • Transparency: Lyndsey stresses the need for clear sourcing practices in the industry.
    • Supportive Community: She values community as essential to small business success.
    • Future Goals: Plans to launch online courses to expand the brand.

    Notable Quotes

    • "I just felt like this was meant to happen."
    • "I really feel that in my heart about this."
    • "Just keeping going with it is what I'm most proud of."

    Chapter Highlights

    • 00:00 – Introduction and Icebreaker
    • 02:00 – The Birth of Kind Jewels
    • 07:54 – Transitioning to Full-Time Entrepreneurship
    • 14:31 – Ethical Sourcing and Supplier Relationships
    • 24:13 – Challenges in Building a Brand
    • 30:52 – Future Plans for Kind Jewels

    • Follow Lyndsey and Kind Jewels:

      You can follow Kind Jewels on Instagram and explore everything they offer through the links provided. As a proud brand ambassador, I'm happy to share my link for any future purchases you make with Kind Jewels!


      Stay connected with Roberta:

      • Follow on Instagram: @designbyroberta and @coreandformdesign
      • Connect on LinkedIn
      • Subscribe to the Core Letters newsletter for updates
      • Visit the Core Brands website
      • Book a Free Discovery Call if you're interested in collaborating!
    Show more...
    11 months ago
    41 minutes 10 seconds

    Core Brands Podcast
    Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.