In today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi S Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us through the key points of the right communication with your audience, whilst not drowning them in automated emails. Using data to engage cus...

In today’s episode of the Conversational Messaging Podcast, we spoke to Mehul Bhatt, who’s the CEO and cofounder of FloCareer, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Mehul walks us through how FloCareer helps businesses secure top-tier talents by working with several stakeholders like the business they are working with, the talent they are interviewing, and the folks who are conducting the interviews. FloCareer is India’s ...

In today’s episode of the Conversational Messaging Podcast, we spoke to Vitasta Kaul, who’s the director of brand marketing at CredR, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Vitasta walked us through the various ways in which CredR seamlessly integrates their offline shopping experience to their online presence. This helps them CredR is India’s Most Trusted Used Two-Wheeler Consumer Brand that leverages Technology & Process...

In today’s episode of the Conversational Messaging Podcast, we spoke to Priyang Agarwal, who’s the director of brand marketing at Tata 1MG, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Priyang walked us through the various touchpoints in which Tata 1mg connects with their customers, and walks us through exactly how and where to use chatbots to improve the overall customer experience. Tata 1mg is India's leading digital healthcare pl...

In today’s episode of the Conversational Messaging Podcast, we spoke to Ashish Bajaj, who’s the Head of Marketing at Medibuddy, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Ashish walked us through the comprehensive chatbot flows that his team have to manage at Medibuddy. Medibuddy is India’s largest healthcare platform and they help integrate the entire healthcare lifecycle for their users through their chatbot communications. Managing t...

In today’s episode of the Conversational Messaging Podcast, we spoke to Rumi Ambastha, who’s the Director of brand marketing at The Man Company, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. In this insightful conversation, Rumi walked us through how her and her team at The Man Company humanize, personalize and optimize their chatbot experience on their website. She let us know exactly how they consistently create new content for their chatbot and interactions for over 10...

In today’s episode of the Conversational Messaging Podcast, we spoke to Rapti Gupta, who’s the director of brand marketing at Instamojo, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup. The conversation centered around two major points. The first was how to build messaging campaigns and stories that resonate with audiences, and the second was how to use chatbots to scale and personalize interactions with end customers. Building Testimonial Campaigns that resonate Testimonial...

In today’s episode of the Conversational Messaging Podcast, Thiagarajan “Thia” Rajagopalan, Founder and CEO of Tripeur, joins Srini to discuss how conversational messaging can massively get rid of customer pain points while increasing brands’ efficiency. Tune in for a conversation about how better communication equates better brand reputation. The Changes in Consumer Requirements COVID has definitely brought massive changes on the way people travel, regardless if its for leisure o...

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Leader, Kunal Talreja, joins Srini to discuss how the Gupshup IP Messaging empowers a no-app, no-call, and no-store visit—the most convenient customer service for both sides. Tune in to see how less is more! The Gupshup IP Messaging Kunal explained the power of the Gupshup IP Messaging (GIP), a platform that transforms one-way messages into two-way conversations. Ultimately, GIP gets rid of inconvenien...

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product and Strategy Team Senior Member, Adwit Sharma, joins Srini to discuss how conversational messaging makes company processes and communications seamless. Tune in and see what you’re missing by not automating your HR processes. Communicate More Naturally Because of the pandemic, many companies have switched to remote setups. While this brought many issues as employee communications can no longer happen fa...

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Head of Conversational AI, Niyati Agarwal joins Srini to discuss how smart social media bots can bring your brand closer to consumers. Tune in to find out about how this strategy builds customer loyalty, increases sales, and even becomes a marketing tool for your brand! Engaging to Consumers Online Social media is so widely used these days that it has become an outlet for thousands of annoyed (sometimes sati...

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini welcome guest Pratekk Agarwaal, an experienced financial advisor of FinTech companies. They discuss how the integration of messaging to FinTech services is an absolute win not only for the brands, but more importantly, for the consumers. Customers’ Habits Evolved Customers are long done with downloading dozens of apps that serve different purposes. Their needs and habits have changed to being able...

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how the Instagram messenger API can be the game-changer for everyone involved—for the brands, consumers, influencers, etc. Tune in to learn about how to make use of Instagram for your brands marketing, commerce, and support. The Instagram We Love Instagram is a powerful social media platform that has hundreds of millions of users. It enables its messenger API to present countless opportunities...

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how incorporating conversational messaging in the payment collection process can work in favor, not only of the consumers but also the business. Listen as they talk about why this matters, how it works, and how to get started. Less Painful Payments The payment process nowadays, despite the online option being made available for so long, is still inconvenient for consumers. More often than not, ...

In today’s episode of the Conversational Messaging Podcast, Product Head of Conversational AI, Niyati Agarwal joins Beerud and Srini to discuss how Conversational AI technology changes the course of brand interaction with consumers. Tune in to know how Conversational AI impacts your brand reputation, reduces your manpower’s effort, and optimises your business costs. The “Magic” of Conversational AI Technology Conversational AI technology is ideal whether you want to have an unstructur...

In today’s episode of the Conversational Messaging Podcast, Gupshup’s Beerud and Srini discuss the inevitable demand for customer support with the rise of social media. They explore how shifting from traditional call centers to automated customer support is the smartest and most cost-efficient way to make consumers happy. The Common Mistake of Most Businesses Although customer support is one of the most critical aspects of a business, it often doesn’t get the attention it deserv...

In today’s episode, Beerud and Srini discuss how marketing evolved with the infusion of technology. Together, they talk about the evolution of marketing from offline to digital, and now, conversational. Find out why conversational marketing is the best for your brand. Conversational Marketing Appeals To Intimacy What makes conversational marketing better than offline and digital marketing is its ability to appeal to consumers’ intimacy and relationship with the brand. Conversational m...

In today’s episode of the Gupshup Conversational Messaging Podcast, join Gupshup’s Beerud and Srini as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience. Listen as they talk about how conversational messaging allows restaurants to receive a “natural” and personalized dining experience, at the comfort of their own homes. How The Dining Experience Evolved The global forces that affected the dining and food ordering industry for the pas...

In today’s episode, Beerud and Srini discuss how the pandemic changed the way consumers shop. Join them as they talk about conversational commerce, the future of e-commerce. Learn what conversational commerce is, why it’s a game-changer, and what you need to know to get started. Conversational Commerce in a Nutshell The pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to disc...

In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini talk about how the banking industry keeps up with the digitized world. Together, they discuss the challenge of transforming offline and online banking to “conversational” banking, which makes banking seamless for all generations. They also discuss the three stages of this transformation: the marketing, transactional, and support stage. Making The Experience Seamless Banks found ways to reduce cons...