In today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi S Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us through the key points of the right communication with your audience, whilst not drowning them in automated emails. Using data to engage cus...
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In today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi S Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us through the key points of the right communication with your audience, whilst not drowning them in automated emails. Using data to engage cus...
Episode 010: Creating Frictionless No-app Journey For Fintech Companies
Conversational Messaging Podcast by Gupshup
32 minutes
4 years ago
Episode 010: Creating Frictionless No-app Journey For Fintech Companies
In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini welcome guest Pratekk Agarwaal, an experienced financial advisor of FinTech companies. They discuss how the integration of messaging to FinTech services is an absolute win not only for the brands, but more importantly, for the consumers. Customers’ Habits Evolved Customers are long done with downloading dozens of apps that serve different purposes. Their needs and habits have changed to being able...
Conversational Messaging Podcast by Gupshup
In today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi S Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us through the key points of the right communication with your audience, whilst not drowning them in automated emails. Using data to engage cus...
