Content and Coffee

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Content and Coffee

2 episodes

1 month ago

Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...

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Episodes (2/2)

Content and Coffee

The Anatomy of a Great User Journey: How Marketing + UX Writers Drive the Consideration Stage (Part 2 Consideration)

2 months ago

18 minutes

Content and Coffee

The Anatomy of a Great User Journey: How Marketing + UX Writers Drive Every Step (Part 1 Awareness)

Before someone clicks, taps, or signs up, they need that spark — the moment when your brand goes from “just another scroll” to “tell me more.” In this episode, we pull back the curtain on how marketing writers and UX writers join forces to create attention-grabbing, meaning-packed touch points that bring the right people to your product. What we'll cover: How to capture immediate relevance by aligning content with user intent and context — so it gets surfaced by AI and engages users fast.How ...

2 months ago

19 minutes