Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
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Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
The Anatomy of a Great User Journey: How Marketing + UX Writers Drive the Consideration Stage (Part 2 Consideration)
Content and Coffee
18 minutes
2 months ago
The Anatomy of a Great User Journey: How Marketing + UX Writers Drive the Consideration Stage (Part 2 Consideration)
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
Content and Coffee
Once people are aware of your brand’s product or service, you have a small window of opportunity to hold their attention and show your value, with the goal of converting them to a customer. In this episode, we’ll cover how marketing writers + UX writers can use classic strategies combined with new tech and tools to get customers closer to making a commitment. What we’ll cover: Different touch points to consider for opportunities to influence consideration.Examples that show why your focus sho...
