In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.
Di episode ini Kelik Harjono ngobrol dengan Haris Rahmanto mengenai metode-metode unik yang dikembangkan oleh Illuminate Asia untuk lebih memahami perilaku konsumen secara mendalam. Beberapa topik yang dibahas adalah marketing semiotics dan Lego Serious Play workshop. #IlluminateAsia #MRX #semiotics #legoseriousplay #podcast #marketresearch
In this episode, Kelik Harjono interviewed Dawn Herdman about how she founded Illuminate Asia and what makes Illuminate Asia unique.
How do Indonesian consumers navigate through the changes in their life during the pandemic? Now that Indonesia is entering a transition period that is much longer than expected, what kind of lifestyle and behaviour have changed? What can brands do?
In this 6th installment of Embracing the Un-Normal Webinar, our experts Dawn Herdman and Sophie Wibowo share the insights from our qualitative study "Evolving Indonesian Consumers: Helping Consumers Navigate the Ongoing Changes". For a full video of the webinar, visit this webinar in our Youtube Channel https://youtu.be/RiSxKA1Rv4U.
In this 5th installment of Illuminate Webinar Series "Embracing the Un-Normal", Illuminate Asia is collaborating with Ivosights, a technology company which provide customer engagement platform.
In this webinar, we used Social Listening Tools called Ripple 10 from Ivosights combined with our expertise in qualitative discourse analysis to understand the consumer sentiments in Indonesia on the relaxation of lockdown as the government is transitioning towards "New Normal".
This is 4th installment of Illuminate Webinar Series "Embracing the Un-Normal", presented by Iza Mohamed and Caranissa Djatmiko. In this webinar, we used semiotics analysis to understand how Indonesian brands communicate during the Covid 19 pandemics.
One of the most intriguing question from marketers about the consumer behaviour during this Covid 19 pandemic is whether the behavioural change will last after the pandemic ends.
In this webinar, we discuss about the challenges in predicting future behaviour and how to detect the signs to see whether a behaviour will stick or change.
In this webinar, we use Semiotic Analysis to understand the shift in food culture in Indonesia during Covid-19 pandemics.