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CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Dr Lewis Haydon – 9x Business Owner, Investor and Mentor Coach for Entrepreneurs
93 episodes
2 days ago
A business coaching podcast for entrepreneurs, founders, and small business owners who want to grow a business, scale to 6–8 figures, get more clients, and create passive income. Hosted by Lewis Haydon—9x business owner, millionaire investor, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com—WHO WALKS THE TALK, having built 8-figure businesses and helped others become millionaires. Learn as we discuss with REAL leaders how they startup, scale, lead, sell, market online, automate, and unlock true financial freedom through real business strategies that work.
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Entrepreneurship
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All content for CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors is the property of Dr Lewis Haydon – 9x Business Owner, Investor and Mentor Coach for Entrepreneurs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A business coaching podcast for entrepreneurs, founders, and small business owners who want to grow a business, scale to 6–8 figures, get more clients, and create passive income. Hosted by Lewis Haydon—9x business owner, millionaire investor, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com—WHO WALKS THE TALK, having built 8-figure businesses and helped others become millionaires. Learn as we discuss with REAL leaders how they startup, scale, lead, sell, market online, automate, and unlock true financial freedom through real business strategies that work.
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Entrepreneurship
Business
Episodes (20/93)
CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
How I Run 10 Businesses Without Burning Out! | Ep 93

MentorBusiness.com helps business owners and entrepreneurs learn how to scale multiple companies without burning out. In this episode of The CEO’s Boardroom Table, Dr. Lewis Haydon reveals the exact framework he uses to run 10 successful businesses without chaos, stress, or 100-hour weeks.


This is a raw, no-fluff look at how to grow beyond being the operator and start leading like a true CEO. Lewis breaks down the proven structure behind his portfolio of companies and explains how founders can apply the same principles to multiply their income, impact, and freedom.


You’ll discover why most business owners stay stuck inside one company while Lewis uses an ecosystem approach to create stability, scalability, and leverage. He covers his Vision → Plan → Systems → People → Leadership model in detail, showing you exactly how to build businesses that run and grow without your constant involvement.


He also dismantles the myth of “work–life balance,” explains how to diversify your income through connected businesses, and shares the mindset that allows him to stay focused, disciplined, and calm—even when leading ten companies at once.


Takeaways:


The truth about how to run multiple businesses successfully

Why diversification protects your cash flow and mental health

How to build an ecosystem of companies that feed and support each other

The Vision → Plan → Systems → People → Leadership framework

How to create systems before scaling your team

The mindset shift every founder needs to move from operator to CEO

Why leadership and accountability are non-negotiable for long-term growth

The real reason “work–life balance” holds entrepreneurs back


Chapters:

00:00 – Why people doubt you can run 10 businesses

05:42 – Diversification vs. diluting your offer

12:10 – Building an ecosystem of connected companies

18:33 – Why MentorBusiness.com was created

23:55 – The billion-dollar vision mindset

31:20 – Plan × Execution: what actually drives success

36:48 – Building systems that scale beyond you

43:05 – Finding and growing great people

48:22 – Leadership, accountability, and showing up

53:40 – Why “work–life balance” keeps you small

58:05 – The challenge: who’s at your boardroom table?


Keywords (SEO):

how to run multiple businesses, running 10 businesses, how to scale as a CEO, business ecosystem strategy, scaling from operator to CEO, entrepreneur burnout prevention, business diversification, leadership and accountability, systems and processes for entrepreneurs, build a business that runs without you, MentorBusiness.com, business mentoring UK, founder leadership mindset, business growth strategy, CEO boardroom table podcast


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

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4 days ago
35 minutes 2 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Marketing: Building Your ICP (Ideal Customer Profile) | Ep. 92

If you’re a business owner, founder, or coach trying to grow without burning cash, MentorBusiness.com is where we break it down without the fluff, today’s episode shows you how a clear ICP (Ideal Client Profile) turns scattered marketing into qualified pipeline fast.

Lewis Haydon sits down with James Willis (LinkedIn specialist) and Lalit Nag (video & content strategist) to hammer the one principle that makes every channel; content, DMs, ads, or cold calls actually work. This isn’t theory. It’s the operating system behind campaigns that convert and clients you actually want to keep.

You’ll hear hard won lessons on narrowing your buyer, grading clients, cutting toxic engagements, and building messages that trigger “that’s me” in seconds.


Takeaways:


  • ICP is the foundation: Without it, great content and outreach still miss. With it, everything compounds.

  • Depth over demographics: Go beyond industry/title. Map pain, language, and why-now to write copy that lands.

  • Mine your last 10 clients: Rank by profitability, ease of work, outcomes build your ICP from the winners.

  • Right door, right conversation: Cold calls don’t feel “pushy” when you’re speaking to the exact right person.

  • Two audiences, two messages: Don’t pitch 9–5 aspiring mentors and established coaches with the same hook.

  • Grade and prune clients: A/B/C/D tiers; move B/C up, refer Ds away. Protect margins and team morale.

  • Content that connects: Raw story + clear ICP beats generic polished content every time.

  • Process first, channels second: Systemise journey, objections, and messaging then pour into ads, DMs, or video.


    Chapters:

00:01 – Lewis: resets, rejection, and the universal principle founders miss02:32 – James: ICP = the foundation (footings) of all lead gen03:57 – The “megaphone to a million” ad lesson (why generic dies)05:28 – Lalit: using ICP to plan content and pick a winning niche06:31 – Speaking to the 2%: a public speaking lesson applied to ICP08:00 – Where to start: James’ “last 10 clients” scoring exercise09:25 – Cold calling isn’t pushy, you’re just pushing the wrong door10:58 – Yes, it’s still a numbers game (with skills)11:56 – Lalit’s editor lens: raw footage, storytelling, and intent13:56 – Two ICPs for MentorBusiness.com (9–5 upskillers vs pro coaches)17:49 – Step one: joy + value alignment (doing work you want to do)18:53 – Lalit on toxic clients, boundaries, and trust23:04 – Grade your clients; protect margin and energy24:28 – Network > guessing: how the platform accelerates results28:33 – Coach vs specialists: build your boardroom of experts31:10 – Wrap: apply ICP now, then choose the channel


Keywords:


Ideal Client Profile, ICP, client grading, LinkedIn lead generation, content strategy, outbound vs inbound, sales objections, cold calling, social media video, storytelling, B2B marketing, client profitability, buyer pain points, messaging frameworks, founder burnout, niche selection, Meta ads, buyer persona, lead qualification, boardroom debate


Watch more episodes at: ⁠⁠https://lewishaydon.com/podcasts/

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1 week ago
31 minutes 14 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Inbound Instagram or Outbound LinkedIn Marketing: Which Gets The Best Results? — with James Willis & Lalit Nag | Ep 91

If you’re a business owner trying to figure out where to invest your marketing budget—this episode is for you. Lewis Haydon founder of MentorBusiness.com sits down with mentors and LinkedIn Lead Gen Marketing Expert James Willis and Video Marketer Lalit Nag to dissect what’s actually working in 2025: inbound or outbound.

This isn’t about theory or hype. It’s about what drives real engagement, qualified leads, and long-term growth for your business. From AI automation and storytelling to social media and client profiling—you’ll learn what’s changing and how to adapt before you get left behind.

They unpack how to leverage content creation and relationship-building to outperform outdated lead generation tactics—and why understanding your ideal client profile is the most powerful marketing move you can make this year.


Takeaways:


  • Marketing success starts with understanding current trends, not chasing noise.

  • Social media engagement now matters more than posting volume.

  • Raw, authentic storytelling outperforms polished, “perfect” content.

  • Building relationships with your audience leads to higher-quality leads.

  • Thought-provoking content drives visibility and trust.

  • AI automation will reshape how businesses scale their marketing.

  • Understanding the customer journey is key to better conversions.

  • Strong copywriting remains the foundation of all marketing success.

Chapters:

00:00 – Navigating Marketing Strategies in 2025
01:28 – The Power of Social Media Engagement
04:42 – Balancing Old School and New School Techniques
08:23 – Inbound vs. Outbound Lead Generation
10:13 – The Importance of Authentic Content
15:31 – Creating Engaging and Thought-Provoking Content
19:07 – Defining Your Ideal Client Profile (ICP)


Keywords:

marketing strategies, social media, content creation, lead generation, inbound marketing, outbound marketing, ideal client profile, AI automation, storytelling, engagement


Watch more episodes at: ⁠https://lewishaydon.com/podcasts/


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1 week ago
22 minutes 5 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Coach Vs Mentor: Live Mentoring With A SME Business Owner | Ep 90

If you’re a business owner or creative founder stuck at $5K months and ready to scale MentorBusiness.com is where clarity meets execution. In this episode, Lewis Haydon mentors a fast-growing entrepreneur through the exact mindset and pricing shifts needed to jump from $5K to $20K/month without adding chaos.

A raw, founder-to-founder mentoring session that dismantles the “more clients, bigger team” myth and reframes growth around value, reputation, and leverage. No hype. Just real business truth from the boardroom.

Lewis Haydon sits down with Lalit Kumar Nag (Nag Lakshmi Productions Pvt. Ltd.) to turn his freelance operation into a high-ticket creative agency by focusing on pricing, positioning, and time ownership.

We get specific on:


  • Why chasing volume keeps you stuck and what to do instead
  • How two right-fit retainers can replace twenty low-paying clients
  • The credibility, messaging, and schedule discipline needed to attract high-ticket buyers
  • What to stop doing immediately so your ladder rests on the right wall




Takeaways:


  • Stop optimizing for “more clients.” Optimize for fewer, higher-value retainers.
  • Price follows outcome, not hours. Tie deliverables to measurable business results.
  • Reallocate your week: selling/positioning > editing/ops once you’re past survival.
  • Credibility compounds: proof, referrals, and a visible personal brand beat cold outreach.
  • Planning protects growth: fixed marketing and networking blocks, non-negotiable.
  • Think in ROI: if a client makes 10x from your work, your pricing should reflect it.
  • Freedom ≠ passive. Freedom = leverage (focus, price, systems, and the right people).


Chapters:


00:01 – What’s the real difference between coaching and mentoring?

00:37 – Lalit’s current reality: 4-person creative team at ~$5K/month

01:14 – Setting the target: $20K/month (12–24 month window)

02:41 – What a $20K business actually looks like (and what it doesn’t)

03:35 – “Why not now?” Removing excuses and resource myths

04:12 – Learning vs scaling: the trade-off founders must face

04:41 – More clients = more time? Only if you stay in low-value delivery

05:53 – Talent, trust, and the startup comp challenge

06:01 – The blunt question: why not charge 4x?

07:08 – Two $10K retainers vs twenty $1K clients

07:41 – Reputation and referrals: the real currency

08:40 – Pricing to ROI: the 10x rule of thumb

09:27 – Guidance over guessing: finding high-value clients on purpose

10:14 – When you actually do need a bigger team (and when you don’t)

11:04 – Beware advice from people selling courses, not results

12:06 – Laser focus: high-profile clients as the only goal

13:42 – Your calendar is your strategy: time audit and reallocation

15:23 – Ladder on the right wall: plan your week, protect the blocks

16:47 – Why $20K? Freedom, energy, and doing the hard things now

18:16 – Final reset: you’re doing the work, point it at the right target


Keywords:


coaching vs mentoring, high-ticket clients, creative agency scaling, retainer pricing strategy, service business growth, founder time management, personal brand for founders, ROI-driven marketing, client acquisition strategy, entrepreneur mentorship

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠


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2 weeks ago
18 minutes 38 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Coach Vs Mentor: Live COACHING with a SME Business Owner | Ep 89

If you’re a business owner or founder trying to break out of the freelancer trap and scale with confidence, this episode is essential listening. MentorBusiness.com features in this real coaching session as Lewis Haydon works with Lalit Kumar Nag, a 23-year-old creative founder turning a solo editing hustle into a scalable marketing brand.

Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by Lalit to unpack what actually moves a service business forward. This is not theory, this is boardroom-level coaching you can apply today.

They get crystal clear on the root constraint (time), identify the keystone metric (income), and map the fastest path to win hire reliable talent to free founder hours for sales, relationships, and systems, so client retention, new client acquisition, and team expansion all accelerate.

You’ll hear exactly how to convert vague goals into SMART targets, reposition from “editor” to “marketing outcomes,” and build the communication cadence high-ticket clients actually pay for.


Takeaways:

  • The root goal that unlocks everything: income, because income funds talent, systems, and scale.

  • Turn broad aims into SMART goals (specific, measurable, achievable, relevant, time-bound) so progress is undeniable.

  • Hiring isn’t optional: reliable talent gives the founder back time for selling, networking, and building process.

  • Client retention = daily communication, clear expectations, and consistent delivery, especially at higher price points.

  • Replace “more work” with “more value”: move from editing tasks to marketing outcomes clients can measure.

  • Networking beats platforms: get in the right rooms to find both A-players and high-value clients.

  • Passive income myths: in service businesses, “passive” means leveraged—via team, systems, and packages.

  • One step forward: build a clear, detailed roadmap, then follow it relentlessly.



    Chapters:

00:01 – Why coaching vs mentoring? What this episode covers

00:32 – Lalit’s story: from student to freelancer to founder

04:27 – Finding the real drivers: money, mastery, and client growth

08:34 – 5-year vision and the 30-age milestone

11:20 – Turning goals into SMART goals (and why it matters)

13:50 – The “one big goal” that makes other goals happen

15:47 – Mid-episode note: supporting the show & why it matters

16:34 – High-ticket clients, margins, and the systems you need

20:01 – Self-score reality check (7/10) and the constraint

20:21 – The bottleneck: hiring reliable, professional talent

24:26 – Freeing founder time to pursue higher-value work

25:52 – The networking gap: finding clients and A-players

29:55 – If time was solved: what to do first

32:08 – Final question: your next step today

34:49 – The answer: build the roadmap that saves time and scales results


Keywords:

coaching vs mentoring, SME growth, creative agency scaling, video editing business, marketing outcomes, SMART goals for founders, hire reliable talent, building a team in India, client retention strategies, high-ticket clients, founder time management, communication cadence, networking for service businesses, passive income myths, roadmap to scale, freelancer to CEO, systems and processes, boardroom coaching, Lewis Haydon podcast


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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2 weeks ago
34 minutes 56 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Business Owner Vs Accountant - Big Fight Live with Lewis Haydon and Joh n Charman | Ep 88

If you're a founder who keeps “meaning to look at the numbers,” MentorBusiness.com and this episode will snap you out of it fast. You’ll hear a blunt, in the trench's conversation with accountant entrepreneur John Charman where we pressure test the classic excuses, expose why statutory accounts are useless for day-to-day decisions, and lay out the few metrics that actually move profit.


Lewis Haydon, a trusted business coach and mentor to growth focused founders, sits down with John to break down the difference between real-time management accounts and year end compliance, how to build a simple finance dashboard that guides action, and why ownership not your accountant determines whether you scale or stall. This is raw truth and proven strategy you can use today.


They cover exactly what building financial clarity looks like in practice, from setting breakeven, to choosing accounting software the right way (without annoying your accountant), to knowing when to add a financial controller or fractional CFO.



Takeaways:


Stop waiting for year end: monthly/quarterly management accounts are your operating system.

Know your breakeven: cover fixed overheads first, then scale with intention.

Build a simple dashboard: revenue, gross margin, overheads, net profit, cash, WIP/stock, AR aging.

Use software to gain speed: real-time reporting and automated credit control beat spreadsheets.

Roles that scale with you: accountant (compliance), FC (controls), fractional CFO (forward-looking decisions).

Accountability is the moat: the owner sets pricing, cost controls, hiring cadence and the culture of clarity.




Chapters:


00:00 – Cold open: Accountant vs. entrepreneur mindset

01:23 – Why founders bury their heads in the finances

04:20 – “I’m working harder, why isn’t profit up?”

05:45 – Statutory vs. management accounts (and why one is too late)

09:39 – Break-even explained (and how to calculate it simply)

15:48 – When to bring in a Financial Controller or fractional CFO

20:01 – Quick wins: ditching spreadsheets, choosing software (without upsetting your accountant)

22:55 – Efficiency = more dividends: automations that free cash

24:05 – Valuation, lending, and why clean accounts = options

27:50 – Work in progress & stock: the silent profit killers

31:30 – Using a coach like a “logic-only” business partner

33:31 – Why coaching continues even when you’re winning

34:06 – Closing thoughts




Keywords:


management accounts, breakeven, financial dashboard, work in progress, WIP, accounting software, QuickBooks vs Xero, financial controller, fractional CFO, cash flow, AR aging, profit margin, scaling a service business, founder mindset, SME finance, entrepreneurship

Find out more or enquire about working with ⁠John Charman⁠

or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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3 weeks ago
34 minutes 9 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
The Accountant Entrepreneur John Charman On The Numbers Business Owners REALLY Need To Know! | Ep 87

If you’re a business owner, entrepreneur, or founder who’s scaling but still “flying blind” with your finances, this episode is essential listening. MentorBusiness.com features heavily in this conversation because we get practical about knowing your numbers, not just filing them.


Lewis Haydon sits down with John Charman, an accountant turned entrepreneur, to expose the financial blind spots that stall good companies: cash flow crunches during growth, VAT shocks, thin margins masked by rising revenue, and the “rear-view mirror” problem of waiting on annual or quarterly accounts. This is not theory, it’s from the trenches, with simple explanations (like what a balance sheet actually tells you) and a CEO-level dashboard you can implement now.


They break down how to build a weekly financial rhythm, which numbers must live on your dashboard, and how to forecast so you sleep at night, because most businesses don’t fail for lack of sales; they fail for lack of cash.



Takeaways:


  • Revenue ≠ profit: Why confusing turnover with take home keeps founders stuck.
  • The CEO dashboard (not 50 KPIs): Net profit margin, cash flow forecast (90-day), client profitability, break-even point.
  • Cash gap math: How scaling from £10k to £100k/month creates a £90k working capital hole and what to do about it.
  • Forecast or panic: The weekly cash rhythm that lets you see problems 8 weeks ahead, not 8 hours before payroll.
  • Balance sheet demystified: A plain-English way to read what you’d be left with if you stopped today.
  • Tools help, ownership wins: Xero/QuickBooks make data visible your leadership makes it useful.
  • Culture and numbers: Financial clarity drives calmer teams, better client service, and real competitive advantage.




Chapters:


00:02 – Cold open: “Most founders are flying blind”

01:46 – Meet John Charman: from chartered accountant to entrepreneur

03:11 – The moment you realise “I can do this better”

04:09 – Leaping with a newborn on the way: pressure and commitment

05:33 – What really drives a founder (beyond money)

07:20 – Redefining success: happiness, team, and culture

10:47 – Why culture amplifies client results

11:23 – The biggest financial blind spots John sees

12:47 – Software shift: Xero/QuickBooks vs. rear-view accounting

14:20 – Two extremes: bank-balance CEOs vs. obsessive detailers

16:11 – VAT shocks and why “busy” can still be broke

19:26 – The help gap: advice, bookkeeping, and accountability

20:11 – Balance sheet explained in human language

22:23 – Dashboards and leading indicators (from marketing to LTV/CAC)

24:48 – Cash flow is king: why growth starves your bank account

26:19 – The scaling cash gap + 60-day terms reality (construction example)

27:40 – Case study: the agency owner who can see 8 weeks ahead




Keywords:


knowing your numbers, cash flow forecast, profit margin, break-even analysis, client profitability, CAC vs LTV, scaling cash gap, working capital, balance sheet explained, Xero, QuickBooks, VAT planning, SME finance, founder metrics, entrepreneur accounting, CEO dashboard, financial discipline, small business finance UK, John Charman, Lewis Haydon podcast

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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3 weeks ago
28 minutes 34 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
How to Build a KPI Dashboard! | Ep 86

If you’re a business owner, entrepreneur, or founder looking to scale smarter, MentorBusiness.com is where growth-focused leaders go for clarity. And in this episode, we’re breaking down one of the most powerful tools you need to stop guessing and start leading with confidence, how to build a KPI dashboard that actually drives performance.


Lewis Haydon, trusted business coach and mentor to overwhelmed founders, reveals why most business owners track the wrong numbers and how to fix it. This isn’t about waiting on accountants to tell you what happened last quarter, it’s about building a KPI dashboard that shows you where your business is heading, so you can make better decisions today.


You’ll learn why most business owners get lost in the wrong numbers, and the simple process to strip it back to the KPIs that actually move the needle. No theory, just a practical breakdown you can implement immediately.


Takeaways:


  • Why relying on accountants keeps you “looking in the rear-view mirror.”
  • How to identify the few KPIs that actually drive growth and profit.
  • Why less is more when building a dashboard.
  • The difference between outputs (results) and inputs (levers you can control).
  • How to make KPIs measurable, time-bound, and clear for your team.
  • The importance of keeping your dashboard simple, visual, and regularly reviewed.


Chapters:


00:00 – The real problem with how most business owners tracks numbers

02:00 – Why accountants can’t give you the clarity you need

04:00 – Defining the “needle” and what really matters

06:30 – Outputs vs. inputs and how to track the right ones

09:00 – Why fewer KPIs = more clarity

12:00 – Making KPIs measurable and time-bound

15:00 – Building a visual dashboard that works

17:00 – Reviewing, accountability, and keeping it simple


Keywords (SEO):


KPI dashboard, how to build a KPI dashboard, business KPIs, performance dashboard, business metrics, scaling a business, entrepreneur KPIs, financial dashboard, business growth tools, leadership KPIs, small business tracking, business performance measurement

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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4 weeks ago
5 minutes 46 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Not Getting The Best Out of Your Team?... Here's What You Need To Do Next... | Ep 85

If you’re a founder or business owner frustrated that your team isn’t delivering at the level you need, MentorBusiness.com is where many leaders turn for guidance. But before you blame your team, you need to hear this episode.

Lewis Haydon breaks down why your team’s performance isn’t just about them, it’s about you as the leader. Most entrepreneurs think they’re hiring “A-players only,” but the truth is A, B, C, and even D players exist in every company. The key is knowing how to structure clarity, accountability, and coaching so that your people can actually perform at their best.

This is not HR theory or fluffy leadership talk. This is the raw truth of how to build a team that steps up, delivers results, and grows with your business.

You’ll learn exactly how to define what “great” looks like, set win-win agreements with your people, and create an environment where A-players thrive and where B and C players either level up or move out.



Takeaways:

  • Why “just hiring A-players” is a myth (and what to do instead)

  • How to use clarity and accountability as performance multipliers

  • The role of environment and state in influencing your team’s output

  • Why dashboards and simple KPIs matter more than flashy tools

  • The difference between being a mentor vs being a coach to your team

  • How to have candid, feed-forward conversations that unlock growth



Chapters:
00:00 – Why your team isn’t performing (and why it’s on you)06:45 – A, B, C, D players explained (and what to do with them)13:10 – The power of clarity and defining what “great” looks like18:32 – Accountability, dashboards, and back-to-basics systems24:55 – Becoming a coach, not just a manager or mentor30:41 – Honest conversations and the emotional side of leadership37:20 – The hard truth: performance starts with you


Keywords:


team performance, leadership coaching, A players vs B players, accountability in business, scaling teams, entrepreneur leadership, founder struggles, managing people, improving team results, business growth strategy


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 month ago
10 minutes 48 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
The Expert Trap: Selling Time, Building A Prison | Ep. 84

If you’re a business owner, entrepreneur, or founder trapped in time for money MentorBusiness.com is in this episode from the first sentence because this is exactly where experts get stuck. Most founders don’t realise they’re building a glass prison: clients only want you, your team never becomes the product, and scale stalls.


Lewis Haydon, a trusted business coach and mentor to growth focused founders, breaks down the Expert Trap and shows how to replace “you as the product” with systems, assets, and team-owned outcomes. This isn’t about hype or theory; it’s raw truth and practical moves you can deploy immediately.


You’ll learn exactly how the trap forms, why referrals can become a ceiling, how to price and structure leverage, and how to transition from operator to architect without blowing up cash flow or your calendar.



Takeaways:


  • Being “in demand” can cap scale; reliance on your personal reputation creates a fragile, single point of failure business.
  • Referrals feel great but often condition buyers to want only you, build brand and system demand, not founder demand.
  • Move from selling hours to selling outcomes: frameworks, playbooks, recurring revenue, and team owned delivery.
  • Price segmentation (you vs. senior vs. junior) works, until a key player leaves, retention, culture, and IP matter more than rate cards.
  • Use earned income to buy leverage: recurring models, assets, and adjacent ventures that don’t require your hours to grow.
  • Before you climb, check the wall: build a business that can sell (or step back from) later, not just a high-paid job.
  • Identify your real constraint (demand, conversion, LTV, capacity, pricing, or team) and solve that bottleneck first.



Chapters:


00:00 – What is the Expert Trap (and why “being needed” becomes a ceiling)

05:12 – How it forms: reputation, referrals, and clients demanding you

11:08 – The glass prison symptoms: burnout, capacity limits, fragile revenue

16:45 – Pricing tiers and the risk of key-person dependency

22:30 – Using earned income to buy leverage (systems, assets, recurring)

28:40 – People, culture, and retention: keeping A-players without handcuffs

34:10 – Check the wall: designing a sellable, scalable model

39:26 – Hard truth: if clients only value you, you own a job, not a business




Keywords:


expert trap, time for money, founder bottleneck, scaling a service business, leverage vs hours, recurring revenue model, delegation and ownership, building systems and IP, key person risk, selling a business multiplier, entrepreneur burnout, business coach for founders, team-owned delivery



Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 month ago
34 minutes 34 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Myth Busting: Multiple Streams of Income, True or Just a Dream? | Ep. 83

If you’re chasing “multiple streams of income,” mentorbusiness.com is where we show founders the smarter path—build one high-value stream from the skill you already get paid for, before gambling on random side hustles.


Lewis Haydon breaks down why most side hustles fail (no leverage, no advantage, too many variables) and how to turn your current craft into a second income, without quitting your day job. This isn’t theory or guru fluff. It’s trench tested steps: master your skill at work (your dojo), package the value, then monetize by mentoring, coaching, or project work, so you control the variables and the upside.



Takeaways:


  • Most “multiple streams” advice is marketing-first, results-second, don’t copy the ad, copy the evidence.
  • Start where you have leverage: your current skill, proven in real business, not a fresh, unproven hustle.
  • Your day job is the dojo: get great, document wins, increase pay, then help others and get paid again.
  • Expert ≠ celebrity. If you know more than the person you help and you’ve lived it, you can create value.
  • Control the variables: avoid income streams dominated by external volatility (algorithms, speculation).
  • Packaging beats potential: turn know, how into a concrete offer/curriculum people can buy.
  • Mentoring > generic courses: context, accountability, and speed beat one-size-fits-all playbooks.
  • Simple 3-phase bridge: (1) Double down on your craft, (2) Test with paid mentoring/projects, (3) Systemise & scale.
  • Measure real ROI (and ROND, return on not development): the cost of leaving people untrained is massive.
  • You don’t need 10 streams; one robust pipeline outperforms ten tiny trickles.




Chapters:


00:00 – Cold open: Why side hustles keep most people broke

01:10 – Shoutout & example: real operators vs. great marketers

03:30 – The YouTube/Instagram trap: attention ≠ expertise

06:30 – Skill-first path: use your day job as the dojo

09:30 – The marketing gap: why real experts stay unseen

12:30 – Evidence over hype: crypto/house-flip/course caveats

16:30 – What “expert” really means: lived experience now

20:40 – Mid-roll: why we share the show

21:27 – Your skill is your edge + the vehicle to monetize it

24:00 – Packaging knowledge: offers, curriculum, confidence

27:30 – “Brown noise” story: bespoke tweaks beat generic systems

30:00 – Fractional finance example: margins, accountability, dividends

34:00 – The 3-phase bridge to a second income

37:00 – Final takeaway: one great stream > ten weak ones





Keywords:


multiple streams of income myth, side hustle vs career leverage, monetize your skills, mentoring for professionals, evidence-based business growth, control the variables, packaging expertise, curriculum design for experts, founder time leverage, mentoring vs courses, fractional CFO example, ROI of development, entrepreneur career strategy, MentorBusiness.com

Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

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1 month ago
29 minutes 36 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
“To Employ or Not to Employ?” – The Real Choices for Small Business Owners | Ep. 82

If you’re a business owner debating your next hire, mentorbusiness.com is where we help founders choose the right path without burning cash on the wrong one. This episode breaks down when to employ, when to outsource, when to use freelancers, and where AI actually fits, so you can scale with margins intact, not hope.


Lewis Haydon, a trusted business coach and mentor to growth-focused founders, sits down with Ketan Gajjar (Founder & Director, RPO Arena) to expose the true costs, hidden risks, and smarter alternatives to hiring too early. This is not theory; just straight talk, real numbers, and a practical decision framework you can use today.


They dig into the trade-offs between in-house vs offshore, how to protect quality and control, why most owners misread “cheap talent,” and how to combine people + AI to unlock capacity without bloating payroll.



Takeaways:


  • The real loaded cost of a “£30k hire” (and why time to manage is the silent killer)
  • A simple ladder: freelancer → part-time outsource → full-time outsource → in-house hire
  • What to keep in-house (client-facing, high-context) vs what to offload (simple, admin, repetitive)
  • Why consistency beats creativity for content and lead-gen and how outsourcing drives both
  • How to maintain quality and control offshore: KPIs, huddles, mirrored processes, management layer
  • AI won’t replace your team; it reduces headcount needs and amplifies output when owned by a human
  • Protect margins first; your “hire” must either make money or protect the people who do
  • Debunking the biggest outsourcing myth: the problem was the script and method, not the people




Chapters:


00:00 – Cold open: why hiring too early slows you down

00:51 – Guest intro: who is Ketan Gajjar (RPO Arena)

03:05 – The real cost of employment & a decision framework

06:26 – Solo to small team: scenarios across growth stages

09:25 – Owner leverage: free your calendar, increase output

12:11 – From “I must do it” to scalable capacity

15:10 – Consistency, capacity, and the 40-hour reality

18:12 – UK rules, margins, and hiring risk

19:56 – Three reasons UK firms outsource now

22:30 – Management matters: KPIs, huddles, accountability

25:34 – The dedicated model vs “just a VA”

26:21 – Why Ketan built a managed outsourcing operation

27:43 – Case study: 12x ROI in four months

30:22 – Flexibility in feast-or-famine markets

33:06 – Where AI helps (and where it doesn’t)

35:31 – Human + AI: real workflows that work

37:57 – Objections to India outsourcing, what’s really broken

40:29 – It wasn’t the people; it was the script

42:34 – Rethinking “sales” and outdated mental models

44:26 – Wrap-up and next steps



Keywords:


small business hiring, outsource vs employ, freelancer's vs employees, virtual teams UK, offshore talent India, RPO Arena, managed outsourcing, cost of hiring UK, AI in operations, content operations, lead generation systems, CRM cleanup, process and KPIs, scaling a service business, founder time leverage


Connect with Ketan Gajjar on LinkedIn: https://www.linkedin.com/in/ketangajjar/


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

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1 month ago
44 minutes 56 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
MentorBusiness.com Launch Special- The Platform That Pays You To Mentor And Refer! | Ep. 81

If you’re a business owner, entrepreneur, or professional with skills that actually move the needle, this launch episode is essential listening.


Lewis Haydon unveils MentorBusiness.com: a “Netflix for business mentoring” and an “Uber for coaches,” built to connect founders and teams with proven mentors on demand. You’ll hear why this platform exists, how it helps real operators monetize their experience, and how the affiliate system lets ambassadors earn genuine passive income by spreading access to world class mentoring. This is about unlocking wealth by unlocking knowledge, faster results for businesses, real income for mentors, and a fairer marketplace for everyone.


Quick ask: If this episode helps you, share it with a founder and leave a review. DM Lewis after you do for a personal shoutout on the show.



Takeaways:


  • Turn experience into income: get paid for the skills you already use at work.
  • On-demand access beats generic courses: real mentors, real problems, real results.
  • The affiliate model shares profits, creating true passive income for ambassadors.
  • Not just “gurus”: working operators and specialists get a platform to teach what works now.
  • Faster, cheaper, better than traditional training: connect directly, no fluff or gatekeeping.
  • Mentoring scales careers and companies; wins for founders, teams, and mentors.




Chapters:


00:00 – Cold open: the untapped wealth most people ignore

01:45 – Why MentorBusiness.com: fixing the broken coaching/education market

05:20 – The problem: noise, gurus, and overpaying for generic training

08:30 – The solution: Netflix for mentoring + Uber for coaches

10:11 – Vision break: helping more businesses and teams win

10:57 – How it works: direct connections, fast outcomes, fair pricing

14:30 – The affiliate advantage: sharing profits, real passive income

19:10 – Who should mentor: operators, managers, sales pros, finance, admin, more

24:40 – Use cases for SMEs and growing teams

29:30 – Getting started and early traction (first 50 mentors offer)

33:30 – Final challenge: unlock wealth by sharing what you know




Keywords:


business mentoring, business coaching, mentor marketplace, online business mentor, executive coaching, leadership mentoring, sales coaching, startup coaching, SME growth, on-demand mentoring, Netflix for mentoring, Uber for coaches, monetize your skills, passive income affiliate program, ambassador program, entrepreneurship, founder support, team training, professional mentoring platform


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

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1 month ago
25 minutes 34 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Business Myth Busting: A Business That Works Without You. | Ep. 80

If you’re a business owner, entrepreneur, or founder wrestling with the promise of a “business that runs without you,” this episode is essential listening.


Lewis Haydon, owner of eight businesses (with nine and ten in motion) busts the myth from the trenches. Yes, you can systemise. Yes, you can hire. But once people enter the mix; employees, customers, partners, you’re dealing with variables you cannot fully systemise drive, accountability, decision-making speed, resilience, emotional regulation, and the contagious effect of leadership energy.


This is not theory. Lewis breaks down what actually happens when you step back, why some businesses flatline without founder leadership, and how to build an organisation that can operate without you day-to-day while still requiring your leadership to grow. You’ll learn how to use leverage (people + systems) without abdicating leadership, how to spot and fix the real constraint in your company, and how to create a culture that doesn’t collapse when the next wave hits.


Whether you’re aiming for optionality, preparing for an exit, or just tired of guru promises, this episode gives you the unvarnished playbook for building a business that works, without confusing “self-operating” with “self-growing.”




Takeaways:


  • A business can operate without you; it rarely grows without your leadership.
  • Systems track actions; they don’t create ownership or drive, leaders do.
  • People are variables: drive, accountability, decision-making speed, resilience, and emotional contagion can’t be fully systemised.
  • Leverage = people + systems; abdication = stagnation. Don’t confuse stepping back from tasks with stepping out of leadership.
  • Seasonality and waves are real, when markets shift, leadership must set pace, standards, and direction.
  • Focus on the next constraint (Theory of Constraints) to unlock cash flow before adding complexity.
  • Operational roles can be delegated; growth engines (vision, strategy, market moves, key sales) need active leadership.
  • If you want an eventual exit, build operations that don’t depend on you, but expect buyers to install leaders to replace your growth role.
  • Culture isn’t a poster; it’s behaviour under pressure. Emotional regulation at the top sets the tone across the org.
  • Final hard truth: step up, don’t step off.


Chapters:


00:00 – Can a business actually run without you?

00:02 – Credibility check: 8 businesses (9 and 10 incoming) & the real question behind “passive” companies

08:00 – Leverage: turning 24 hours into 48 via people and systems; the ecosystem effect

12:00 – Operate vs grow; why self-operating often becomes self-stagnating

18:04 – Why we share this free (and why sharing helps the mission)

18:50 – Myth summary + client stories: boredom, drift, and the cost of stepping off

24:00 – Variables you can’t systemise drive, accountability, decisions, resilience, emotional contagion

30:00 – Leadership vs absence: speed, judgment, and culture under pressure

35:00 – Practical playbook: find the constraint, fix it, then scale systems and hires

38:00 – Final hard truth: step up, don’t step off


Keywords:


business that runs without me, self-operating business, scaling a company, founder leadership, accountability in teams, systems and processes, business leverage, emotional contagion leadership, resilience at work, decision-making speed, Theory of Constraints, preparing a business for exit, culture under pressure, scaling without burnout, entrepreneur mindset, small business growth, UK entrepreneurs, managing directors, CEO leadership


Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

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1 month ago
35 minutes 14 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
The Simple System That Gets You Out of Daily Operations! | Ep. 79

If you’re a business owner, entrepreneur, or founder stuck inside daily operations, this episode is essential listening.


Lewis Haydon lays out a simple, practical system to pull you out of the weeds and put you back in the CEO seat. No fluff, just the exact steps to stop being the bottleneck, install accountability, and create leverage so the business runs without you. You’ll learn how to identify real constraints, set role scorecards, replace yourself in meetings, build decision filters your team can use without you, and protect CEO time for strategy and growth.


This is from the trenches guidance for operators who want freedom without letting performance drop.



Takeaways:


  • Map your weekly bottlenecks, if it repeats, it gets delegated or systemised.
  • Install a role scorecard (3–5 KPIs per seat) so green stays off your desk; red comes with an owner and a fix.
  • Replace yourself in meetings, leaders run them; you get concise summaries and make high leverage moves.
  • Create a decision filter (2–3 principles) so 80% of decisions happen without you.
  • Protect CEO time, two half-days a week on strategy, systems, hiring, and growth (not inbox firefighting).
  • Think context over content, solve today’s constraint, not someone else’s playbook.
  • Your job title is Chief Energy Officer; pump energy, don’t be the doing department.



Chapters:


00:02 – Why you’re stuck in operations (and what to do instead)

04:30 – Recognising you’re the bottleneck: hard questions that force clarity

08:30 – Context over content: tailor tactics to your constraints

12:30 – Constraints, cashflow, and leverage: digging new “rivers”

15:43 – The System (Step-by-Step)

16:00 – Step 1: Map weekly bottlenecks

18:00 – Step 2: Install a simple scorecard (3–5 KPIs per role)

20:30 – Step 3: Replace yourself in meetings; promote managers to lead

23:00 – Step 4: Build a decision filter aligned to vision/values

25:00 – Step 5: Protect CEO time for strategy, systems, and growth

28:30 – Final mindset: from doing to directing; dividends over day-rate



Keywords:


get out of daily operations, founder bottleneck, role scorecards, KPIs for small business, leverage for entrepreneurs, decision filter, replace yourself in meetings, protect CEO time, scaling operations, building A-player teams, leadership rhythm, operations system, context over content, business constraints, chief energy officer


Find out more at ⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

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1 month ago
27 minutes 10 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Work-Life Balance is a Lie! (There I said it, live on a podcast) | Ep. 78

If you’re a business owner, entrepreneur, or founder wrestling with guilt about “switching off” or chasing some perfect work-life split, this episode is essential listening.


Lewis Haydon rips apart the myth of work-life balance and lays out a healthier, higher-performance alternative: integration. This isn’t hustle porn or fluffy LinkedIn advice. It’s a from the trenches breakdown of how real operators think, work, involve their families, and build cultures that win without apologising for being switched on.


Lewis challenges the guru narrative head-on: the most successful people don’t switch off, they manage presence, choose purpose, and move with speed. He shows why bringing your family into the mission (instead of “protecting” them from it) teaches authentic work ethic, ownership, and pride. And he draws a clear line between course selling influencers and entrepreneurs actually building and scaling companies.



Takeaways:


  • Stop chasing “balance” design integration. You’re one person; work and life aren’t separate buckets.
  • It’s not only okay to think and talk business around family get them involved. That’s authentic education.
  • The danger isn’t work; it’s not being present. You can ignore your kids just as easily with Netflix as with email.
  • Culture > slogans. A-players, speed, and five-star customer experiences beat feel good “balance” posts every time.
  • Replace “work” with purpose. Purpose led people don’t retire from meaning.
  • Be careful who you take advice from operators over gurus. Look for people doing the thing, not selling it.



Chapters:


00:01 – Work-Life Balance Is a Lie: why the narrative creates guilt for founders

06:00 – Family Integration: involve your kids, model real work, build pride

12:00 – Culture, Customer Experience & Speed: why A-players win

19:45 – Mid-Episode Note: why sharing the show matters for the mission

20:31 – Elite Mindset vs Guru Advice: presence, purpose, and practical standards

28:00 – What To Do Instead: four ways to replace “balance” with integration

35:00 – Final Word: stop apologising for being switched on




Keywords:


work-life balance myth, founder burnout, family business integration, presence over productivity, A-player culture, customer experience, speed of execution, purpose-driven business, entrepreneur mindset, scaling a business, leadership for founders, ownership culture, real-world entrepreneurship, operator's vs gurus, integration does not balance


Find out more at ⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠

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2 months ago
32 minutes 50 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
The Holiday Hangover Is Killing Your Sales, Here’s the Fix! | Ep. 77

If you're a business owner, entrepreneur, or founder who thinks “holidays are slow” and sales will magically return on their own, this episode is essential listening.


Lewis Haydon, trusted business coach and mentor to growth-focused founders, breaks down why September is the real accelerator pedal and how to turn the post-holiday “hangover” into your biggest revenue surge of the year. This is not about waiting for the market; it’s about taking control with disciplined marketing, aggressive follow-up, and a team that’s trained and ready to ride the wave.


You’ll learn the seasonal buying psychology that makes back-to-school a prime window, the exact outbound and reactivation plays to deploy, and how to build agility into your SME so you never miss another demand spike. Whether you’re a solo founder or leading a small team, this is a field guide to ramping hard now.


Takeaways:


  • September is a “fresh start” trigger, buyers recommit, and budgets get reallocated before year end.


  • Ramp every channel: outbound, reactivation, and multi-platform content, don't coast and “wait for Q4.”


  • Train the team before the wave hits: skilled reps multiply results; untrained reps cap your upside.


  • Build organizational agility: roles are 80% core, 20% flex so you can shift into sales at peak moments.


  • Reactivate old leads with a “finish the year strong” campaign and tighten sales scripts with call reviews.



Chapters:


00:01 – The Myth of Slow Holidays: Why September Is Actually Go Time

04:12 – The Energy Shift: Families, Buyers, and Business Owners Reset

08:20 – Riding the Wave: Why Agility and Team Flex Matter for SMEs

13:05 – Seasonal Buying Psychology: Fresh Starts and Budget Reallocation

18:40 – Tactical Plays to Deploy Now: Lead Reactivation, Multi-Channel Push, and Urgency

25:15 – Training Before the Wave Hits: Sales Scripts, Call Reviews, and Team Readiness

31:50 – The Pain of Coasting: Why Waiting Until Q4 Will Cost You Growth

36:45 – Final Hard Truth: Grab Momentum Now or Spend Four Months Catching Up


Keywords:


back-to-school marketing strategy, September sales surge, post-holiday sales, seasonal buying psychology, Q4 planning, SME agility, outbound sales, lead reactivation campaign, sales training, multi-channel marketing, LinkedIn outreach, TikTok marketing, Instagram content, budget reallocation, founder sales playbook, business growth, scaling from operator to CEO


Find out more at ⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠LinkedIn⁠⁠

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2 months ago
22 minutes 15 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Eat That Frog (But for Entrepreneurs) | Ep. 76

If you’re a business owner, entrepreneur, or founder who constantly feels busy but never truly productive, this episode is a must listen.


Lewis Haydon, trusted business coach and mentor to growth focused founders, unpacks the famous book Eat That Frog by Brian Tracy but through the lens of entrepreneurship. This isn’t about time management hacks or adding more to your already overloaded to-do list. It’s about executing your one daily power move that pushes your business forward and actually moves the needle.


Lewis introduces the concept of GSD Get Sh*t Done, showing why entrepreneurs don’t have productivity problems, they have priority problems. You’ll learn how to identify your “frog,” why it almost always ties back to revenue or leverage, and how to build the discipline and structure to win the day, every day.


This raw, no-fluff episode challenges the myth of working 70-hour weeks on the wrong stuff and instead gives you the framework to do less but achieve more.




Takeaways:


  • The real meaning of Eat That Frog and why it’s different for entrepreneur.
  • How to identify and execute your one daily power move.
  • Why most entrepreneurs confuse being busy with being productive.
  • How to build a power circle that fuels accountability and action.
  • The hard truth: most entrepreneurs are busy but broke, success comes from leverage, not hours.




Chapters:


00:00 – Why entrepreneurs don’t have productivity problems

04:15 – The false badge of busyness: 70 hours of the wrong stuff

09:33 – The “power move” concept and why it beats a to-do list

14:50 – Daily execution: why waiting until Friday kills momentum

21:09 – Stop chasing hacks: GSD and leverage for real results

28:44 – Eat That Frog explained: the task that moves the needle

37:00 – Power moves, power circles, and scaling faster

44:55 – How to structure your day to protect your frog

53:10 – The truth: most entrepreneurs are busy but broke



Keywords (SEO):


entrepreneur productivity, eat that frog explained, business owner focus, daily power move, GSD get shit done, entrepreneurial priorities, how to scale a business, stop being busy start being effective, CEO productivity hacks, winning the day entrepreneurs

Find out more at ⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠LinkedIn⁠

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2 months ago
36 minutes 33 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
The Conversion Rate Secrets That No One Talks About | Ep. 75

If you're a business owner, entrepreneur, or founder frustrated that your marketing is working but your sales aren’t closing, this episode is for you.


Lewis Haydon, a trusted business coach and mentor to growth focused founders, exposes the hidden truths behind why most conversion rates stall. This isn’t about adding more leads, gimmicky scripts, or high-pressure closes. It’s about fixing the real leaks in your sales process so that every lead counts.


In this raw, no fluff episode, Lewis breaks down the sales psychology behind why prospects say, “I’ll think about it,” why founders waste thousands chasing new leads instead of fixing their pipeline, and the exact shifts you need to make to multiply your sales without more marketing spend.


You’ll learn the conversion rate secrets no one talks about from framing and positioning, to mastering discovery, to controlling the close without pressure. Whether you’re running calls yourself or leading a sales team, this episode is a blueprint for turning more conversations into cash flow.


Takeaways:


  • Why chasing more leads is killing your business (and how to fix it)
  • How to pre-frame and position every sales conversation for higher conversions.
  • The one discovery mistake that keeps founders stuck at 10–15% close rates.
  • How to stop hearing “I’ll think about it” and lead prospects to clear decisions.
  • Why conversion isn’t about scripts, it’s about control, trust, and clarity.




Chapters:


00:00 – Why More Leads Won’t Fix Your Sales Problem

05:30 – The Real Reason Prospects Say “I’ll Think About It”

15:00 – The Pain vs. Vision Drivers Behind Every Sale

22:45 – The Silent Killers of Conversion Rates

30:00 – The 3 Secrets That Actually Increase Conversion

40:15 – Final Takeaway: Control Over Closing



Keywords:


conversion rate, sales conversion, how to increase sales conversion, sales psychology, handling objections, sales close rate, business growth, lead conversion, sales coaching, sales process for founders, improve conversion rate

Find out more at ⁠⁠⁠lewishaydon.com⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn

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2 months ago
44 minutes 20 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
Thoughts = Results, Be Careful of the Shit You Tell Yourself | Ep. 74

If you’re a business owner, entrepreneur, or founder feeling stuck, second-guessing yourself, or hesitating to grow this episode is essential listening.


In this brutally honest episode, Dr. Lewis Haydon reveals how the beliefs you hold especially the ones you’ve picked up from people who’ve never built anything are quietly sabotaging your business. From throwaway comments at family barbecues to the “jokes” you make about yourself, every word becomes a command to your brain. And it’s costing you.


This episode isn’t mindset fluff. It’s real, from-the-trenches strategy for rewiring how you think, speak, and lead so you can scale without self-sabotage.


You’ll learn:


- How offhand comments from others create mental ceilings.

- Why advice from “non-players” is silently eroding your confidence.

- The difference between personality traits and excuses—and how to stop hiding behind them.

- How language shapes execution, leadership, hiring, and growth.

- Why “I’m not a salesperson” is one of the most dangerous beliefs in business.


Whether it’s hiring, sales, confidence, or strategy, you’ll leave this episode knowing exactly what beliefs to cut, what words to stop saying, and how to speak like a CEO who’s actually going somewhere.



Takeaways:


  • Words build or destroy confidence use them like a leader.
  • “I’m shy,” “I’m bad at sales,” “I can’t manage people”, they’re not truths, they’re borrowed limits.
  • Advice from someone who hasn’t done what you’re building is often protection, not perspective.
  • Win-win or no deal: reframe every business conversation with clarity and confidence.



Chapters:


00:00 – Be Careful of the Shit You Tell Yourself

05:15 – The BBQ Comment That Planted a Seed

12:45 – Childhood Labels That Become Adult Limits

19:11 – Are You Taking Advice From People Who’ve Never Built Anything?

27:33 – Why Most People Hate Sales (And How It’s Holding You Back)

35:49 – Rewiring Your Internal Language

43:00 – Why Win-Win or No Deal Works Everywhere

48:30 – Final Hard Truth: Speak Like Someone Who’s Going Somewhere




Keywords:


entrepreneur mindset, limiting beliefs, self-talk in business, business leadership, startup growth, how to lead better, overcoming fear in business, rewiring beliefs, sales confidence, founder psychology, personal growth for business owners, team leadership, mindset for scaling

Find out more at ⁠⁠lewishaydon.com⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn

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2 months ago
30 minutes 30 seconds

CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors
A business coaching podcast for entrepreneurs, founders, and small business owners who want to grow a business, scale to 6–8 figures, get more clients, and create passive income. Hosted by Lewis Haydon—9x business owner, millionaire investor, Doctor of Management, Business Coach of the Year, and founder of MentorBusiness.com—WHO WALKS THE TALK, having built 8-figure businesses and helped others become millionaires. Learn as we discuss with REAL leaders how they startup, scale, lead, sell, market online, automate, and unlock true financial freedom through real business strategies that work.