If you’re a business owner trying to figure out where to invest your marketing budget—this episode is for you. Lewis Haydon founder of MentorBusiness.com sits down with mentors and LinkedIn Lead Gen Marketing Expert James Willis and Video Marketer Lalit Nag to dissect what’s actually working in 2025: inbound or outbound.

This isn’t about theory or hype. It’s about what drives real engagement, qualified leads, and long-term growth for your business. From AI automation and storytelling to social media and client profiling—you’ll learn what’s changing and how to adapt before you get left behind.

They unpack how to leverage content creation and relationship-building to outperform outdated lead generation tactics—and why understanding your ideal client profile is the most powerful marketing move you can make this year.

Takeaways:

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• Marketing success starts with understanding current trends, not chasing noise.
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• Social media engagement now matters more than posting volume.
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• Raw, authentic storytelling outperforms polished, “perfect” content.
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• Building relationships with your audience leads to higher-quality leads.
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• Thought-provoking content drives visibility and trust.
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• AI automation will reshape how businesses scale their marketing.
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• Understanding the customer journey is key to better conversions.
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• Strong copywriting remains the foundation of all marketing success.

Chapters:

00:00 – Navigating Marketing Strategies in 2025
01:28 – The Power of Social Media Engagement
04:42 – Balancing Old School and New School Techniques
08:23 – Inbound vs. Outbound Lead Generation
10:13 – The Importance of Authentic Content
15:31 – Creating Engaging and Thought-Provoking Content
19:07 – Defining Your Ideal Client Profile (ICP)

Keywords:

marketing strategies, social media, content creation, lead generation, inbound marketing, outbound marketing, ideal client profile, AI automation, storytelling, engagement

Watch more episodes at: ⁠https://lewishaydon.com/podcasts/