Carli Anna delves into the essential steps for creating unique digital products that stand out in today's competitive market. From understanding your zone of genius to defining your differentiator, Carli provides a step-by-step guide to help creative entrepreneurs develop innovative and profitable digital products. She also shares her personal experiences, including struggles with current book slumps and favorite snack recipes, and offers exclusive insights into her Digital Product Disruptor course. Perfect for anyone looking to diversify their business offerings and succeed in the digital space.
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More of Carli Anna
Carli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community.
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Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes!
Timestamps:
00:00 - Introduction: Welcome and episode theme.
02:24 - Personal Updates: Kids, recent reads, Bridgerton.
07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.
11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.
18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.
23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.
27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.
32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.
37:00 - Closing Remarks: Call for listener submissions and Close Friends list info.
Resources Mentioned:
Want to work with Carli?
Welcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice!
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This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.
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Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!
Episode Summary
In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.
Timestamps
00:00 Introductions
08:05 Our fave business books.
14:41 Anti-10K movement preys on insecurities.
17:23 Stop belittling ourselves and others, empower instead.
24:59 Ignorance leads to unintentional inappropriate behavior.
31:52 Emotional discounting affects creative delivery and resentment.
32:48 Undercharging devalues work and harms everyone involved.
40:58 High income doesn't eliminate new problems.
46:53 Encourage creatives to lead with internal wealth.
50:40 Don't assume, success comes from hard work.
54:46 Personal energy crucial, not just curriculum.
01:02:18 Believe in self, invest in education, succeed.
Resources Mentioned:
Books:
Connect with the Guests:
The Brief Collective
Marissa Burgett
Kenzie Green
Connect with Carli Anna:
Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.
Episode Summary: Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.
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Chapters
Recommended Resources:
marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages
In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.
Chapters
00:00 Introduction and Overview
02:22 Investing in Brand Legitimacy
03:15 Investing in Personal Growth and Therapy
06:03 Investing in Personal Reading and Learning
09:56 Investing in Personal Entertainment
11:25 Investing in Business Programs and Courses
13:45 Investing in Business Coaching and Mentorship
20:05 Investing in New Brand Images
21:54 Investing in Personal Fitness and Running
23:44 Investing in AI and Automation
30:33 Investing in PR and Visibility
37:31 Conclusion
Summary
In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.
Takeaways
Creating content that goes beyond business can help you connect with your audience on a deeper level.
Sales come when someone trusts you, so building a personal connection with your audience is important.
Finding time for self-care, such as working out, can help you become mentally strong and resilient.
Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.
Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.
Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.
Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust.
Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.
Chapters
00:00 | Introduction and Overview
03:00 | Creating a Newsletter and Podcast Outside of Business
08:28 | Creating Content that Connects with Your Audience
13:09 | Snacks and Tracks
22:02 | Balancing Motherhood and Entrepreneurship
27:06 | The Importance of Asking for Help
34:12 | Involving Children in Communication and Decision-Making
37:00 | The Myth of Balance and Prioritizing Feelings
41:02 | Using Personal Stories in Sales
41:59 | Creating Connections for Sales
42:28 | The Importance of Dialogue in Sales
42:58 | Where to Find Taylor
Taylor
@chanelandlee
Carli Anna
Carlianna.co
10kgirlgang.com
@carlianna_
Summary
In this episode, Carli Anna celebrates the second episode of her podcast and shares her excitement about using AI tools to streamline her podcast production process. She discusses the benefits of using AI for podcast editing and creating bite-sized content. Carli Anna also talks about her upcoming transition as her children start school and how it will simplify her life. She reflects on the changes in her role as a mother and contemplates the impact of brain development on marriage. Carli Anna shares her book recommendations and reviews the movie Dune 2. She also recommends Costco snacks and discusses the sponsorship of her program, 10K Girl Gang. Finally, Carli Anna opens up about the difficult decision to scale down her business and emphasizes the importance of making the business work for oneself.
Takeaways
Chapters
00:00 Introduction and Celebration
00:29 Using AI to Streamline Podcast Production
01:25 Using AI Tools for Podcast Editing
03:20 Looking Forward to Kids in School
04:18 Transitioning to a New Phase of Motherhood
05:10 Marriage and Brain Development
06:10 Book Recommendations: Dune 2
07:05 Review of Dune 2 Movie
08:30 Costco Snack Recommendations
10:55 Sponsorship: 10K Girl Gang
22:38 Starting with Contractors
29:25 Making the Business Work for You
30:22 Conclusion and Taking Bold Choices
Find Carli
carlianna.co
10kgirlgang.com
instagram.com/carlianna_
In this episode, the host, Carli Anna, returns to the podcast after a hiatus and provides a big recap of the year 2023. She discusses personal life changes, including a move from Utah to Idaho, and reflects on the challenges of navigating personal crises as an entrepreneur. Karlie also shares her favorite snacks and book recommendations, reviewing the books 'Crescent City 3' and 'Red Rising'. In this conversation, Carli Anna discusses various experiences she had throughout the year. She talks about hosting a retreat at her house and enjoying outdoor activities in her neighborhood. Carli Anna also shares her training journey for a marathon and the lessons she learned from it. She then opens up about a significant falling out with family, highlighting the emotional toll it took on her. Lastly, she recounts her struggles with accountants and the challenges she faced in getting her taxes done.
Takeaways
Personal life changes can have a significant impact on business and require navigating challenges as an entrepreneur.
Snacks and tracks: Finding enjoyment in food and books can provide a welcome break from the demands of work.
Book recommendations: 'Crescent City 3' received a negative review, while 'Red Rising' was highly praised.
Moving to a new location can bring both excitement and challenges, but finding a supportive community and a safe environment can make the transition worthwhile. Creating space for retreats and outdoor activities can be fulfilling and enjoyable.
Training for a marathon can be a rewarding and transformative experience.
Family conflicts can be emotionally challenging and may require setting boundaries.
Dealing with unreliable accountants can be frustrating and may require assertiveness in seeking refunds or resolution.
Chapters
00:00 Introduction and Excitement to Continue the Podcast
01:05 Recap of 2023 and Personal Life Changes
06:00 Book Review: Crescent City 3 and Red Rising
13:22 Advertisement for 10KGG
14:04 Personal Growth in 2023
15:26 Moving to Idaho and Settling In
26:01 Training for a Marathon
34:00 Falling Out with Husband's Family
42:15 Accountant Troubles
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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!
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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!
Connect with Carli Anna at…
We’re taking a piece of last week's 10KGG workshop and putting it in podcast form. This is honestly one of my fave episodes i’ve recorded yet so jump in if you’re ready to talk about freelance boundaries, saying no to more things, not feeling guilty about the boundaries and all about how to do it in the most kind way possible.
Like more of what you’re listening to in this episode? Join 10KGG for monthly workshops and guest experts like this on different topics!
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https://10kgirlgang.com/hhtd-registration
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https://www.tiktok.com/@carlianna_?lang=en
All your submissions for why people didn't want to work with you!
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https://www.tiktok.com/@carlianna_?lang=en
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
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All the submitted questions you guys asked!!
BMM IS ON SALE THIS WEEK ONLY!! Get $200 off and free coaching!
http://carlianna.co/bmm-march-4-day-sale
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
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Talking about the icky gross things that businesses do that make us feel slightly uncomfy and just in general are not fun. This is a fun light-hearted episode that I can’t wait to hang out with you on!
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
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Getting a lil vulnerable with this episode as we talk about postpartum depression, things not working out in our business and when it all comes together. I’ve learned that the past 8 years of things that I thought weren’t working out in my favor were actually all leading to one amazing thing. So when you feel like things aren’t coming for you, listen to this episode.
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