In this episode of Business Over Borders, host Leo Tucker is joined by Cayleigh Palen, a global ecommerce expert at Reach, to break down exactly what it takes to successfully optimize a Shopify store for international markets. If you're a Shopify brand scaling into new countries, or planning to, this episode is packed with real-world insights on improving conversion rates and reducing friction at checkout. Whether you're in Australia, the U.S., or Europe, this episode gives you the playbook to increase international conversion rates and build trust with local customers.
🔗 Links & Resources
• Learn more about Reach: withreach.com
• Connect with Cayleigh Palen on LinkedIn
• Check out Reach’s case studies: https://www.withreach.com/resource-library?content=Case+Studies
👍 Like this episode?
Subscribe to Business Over Borders and hit the bell icon for future drops. Got questions about cross-border ecommerce? Drop us a comment or message us at withreach.com/contact.
The recent court ruling in the Epic Games vs. Apple case has opened up new possibilities for app developers to manage payments outside of Apple's ecosystem, potentially bypassing the standard 30% App Store fee. Join host Leo Tucker and Reach CRO Matthew Cannon as they delve into the implications of this ruling, the immediate actions developers can take, and crucial considerations for managing payments, taxes, and fraud independently.
Resources & Links:
• Learn more about Reach: https://www.withreach.com/
• Find more cross-border ecommerce knowledge: https://www.withreach.com/network
Related Content:
• Optimizing Your SaaS Checkout for Global Markets https://www.withreach.com/resource-library/reach-blog/optimizing-your-saas-checkout-for-global-markets
• World of Tax #1 • Only 16% of Forbes Top B2C AI Companies Are Tax Compliant, How Can They Fix it?https://www.withreach.com/network/video/world-of-tax-ep1-only-16percent-of-forbes-top-b2c-ai-companies-are-tax-compliant-how-can-they-fix-it
• Navigating the Growing Maze of Global Tax Compliance https://www.withreach.com/resource-library/reach-blog/navigating-the-growing-maze-of-global-tax-compliance
Stay Connected:
👍 Like this episode
➡️ Subscribe for more insights
🔔 Hit the bell to get notified of new episodes
Brought to you by: The Reach Network. Visit https://www.withreach.com/network for more.
Keeping updated on today’s tariff news seems complex. But for global ecommerce businesses, it’s crucial. In today’s episode, Leo Tucker and Mattew Cannon, CRO at Reach, provide actionable strategies that any business can take.
They discuss the risks of inaction and how proactive merchants are adapting, including exploring US-based 3PLs and the direct injection shipping method, along with the financial benefits of B2B import valuation.
Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border ecommerce knowledge: https://www.withreach.com/network
Related Content:
Understanding USMCA Rules of Origin & Their Impact on Tariffs
2025 US Tariffs Saga for E-commerce: Explained
Business Over Borders #12 • Navigating New Tariffs with Matthew Steinbrecher
In this episode of Business Over Borders, host Leo Tucker connects with Lohrasp Seify, SVP Technology at Reach, to unpack the critical role of data in optimizing global e-commerce operations. Lohrasp delves into how businesses can move beyond simply collecting data to applying it strategically.
Dive into the episode for insights into identifying key performance indicators, understanding authorization rates, and avoiding common pitfalls like "overfitting" data. He emphasizes the importance of aligning data analysis with clear business objectives and offers practical advice for businesses at all stages of data maturity.
Discover how to transform data into actionable strategies for maximizing efficiency and growth in international markets.
Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border e-commerce knowledge: https://www.withreach.com/network
Related Content
🖊Optimizing Global Payments: Data-Driven Strategies for Higher Authorization Rates
📽Business Over Borders #6 • Practice Payments Strategy, Not 'Payments Buffet' with Melissa Pottenger
📽Business Over Borders #1 • Data-Driven Payments Success With Lohrasp Seify
In this episode of Business Over Borders, host Leo Tucker sits down with Sam Ranieri, CEO and founder of Reach, to dive deep into the world of foreign exchange (FX). With nearly 25 years of experience in the FX industry, Sam shares his insights on the evolution of FX markets, common challenges businesses face, and how companies can navigate currency fluctuations effectively.
Sam shares his journey in FX, from his early days in the industry to becoming a leader in cross-border payments. He sheds light on common misconceptions about foreign exchange, the real impact of currency fluctuations on businesses, and practical strategies for managing FX risk. Learn how technology is reshaping FX solutions and how Reach is driving innovation in global transactions
Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border ecommerce knowledge https://www.withreach.com/network
Related Content
📽 Learn how Revolve uses Reach’s services to leverage their FX solution
📽 Survive volatile markets with guaranteed FX
🖊Manage your local pricing strategy
Enjoyed the episode? Leave us a review and let us know your thoughts!
In this special emergency edition of Business Over Borders, Leo Tucker and Matt Steinbrecher break down the rapidly evolving tariff implementation in the U.S. and its impact on merchants, consumers, and global supply chains. With the Trump administration enacting tariffs on Mexico, Canada, and China, businesses and shoppers alike are scrambling to adapt. Tune in for expert tips on things your business should be doing to ensure you can stay afloat and continue to sell to your American consumers.
This week, we’ve got the best payments insights from two guests, both with an abundance of industry knowledge and experience. Join host, Leo Tucker, as he gets the low-down on all of the trends to look out for in 2025 from Andrew Doukanaris, CEO of Flotta Consulting and Co-Chairman of the 15th NextGen Payments & RegTech Forum, and Melissa Pottenger, VP Payment Ops at Reach.
Looking for more info on Digital Wallets and how the industry is shaping up for 2025? Join both Melissa and Andrew at The 15th NextGen Payments & RegTech Forum on December 10th-11th, 2024 at the Hyatt Regency in Austin, TX.
This is your chance to connect with experts and peers, share ideas, and explore the latest trends in the payments and RegTech industry.
Register now to enjoy a 10% discount before it expires! Contact QUBE Events at info@qubevents.com to claim the discount.
To register and access the agenda: https://bit.ly/43eQuxk
For more information on registration, please contact info@qubevents.com
The year’s biggest shopping season is soon upon us and your customers are anxiously awaiting to buy their favourite items and holiday gifts from you - are you ready? Get expert tips from Reach’s Head of Sales, Cayleigh Palen, including: reducing friction at checkout, auditing last year’s sales data, and tapping into the psychology of your customers.
Join Grigory Shchichko and Leo Tucker for Part 2 of our dive into UK taxes. Last episode, we talked about the basics of calculating VAT - this episode, we explore how to register with HMRC to make sure you are able to remit those values accurately and with a proper audit trail.
Are Canadian consumers the same as US consumers? Reach’s VP Revenue, Matthew Steinbrecher, has the low-down on everything you need to know to sell to Canadian consumers. Including their preferences on DDP vs. DDU, exchange rates, and holiday shopping preferences.
Are you selling products cross-border, but confused about your tax responsibilities in each country? In this episode: tax expert, and Head of Indirect Tax at Reach, Grigory Schichkho, gives us the low-down on what you need to know about calculating and charging taxes to UK consumers.
Trying to find your product's market fit in an ever-growing global market? Join host Leo Tucker and Reach’s CRO Matthew Cannon for a case study on how Reach navigated early growing pains and a constantly evolving international regulations to adjust and grow its solution to the powerhouse ecommerce solution it is today.
Everything you need to know about selling to U.S. customers - all in one short podcast! Join us for this new miniseries co-hosted by VP, Revenue at Reach, Matthew Steinbrecher. With Matt’s expertise in the global marketplace, he guides online merchants through exactly what to expect and how to succeed when expanding into the United States. Don’t forget to subscribe to follow along as we explore the nuances of different cultures and expectations when it comes to selling globally.
When your customers get to your checkout, you need to make sure they have the payment methods they want available to them - but is there such thing as too many? Dive into the concept of the ‘payments buffet’ with Reach’s VP, Payment Ops, Melissa Pottenger. She’ll give you the low-down on payments strategy, and how to make use of options like digital wallets and other up-and-coming payment methods to ensure you’re not overwhelming your customers at checkout.
Are Forbes Top AI companies skirting their global tax responsibilities? Join hosts Leo Tucker & Grigory Schichkho in our latest mini-series to learn how to navigate taxes in the hundreds of jurisdictions around the world. In this week's episode, learn about the complexities of charging and remitting sales tax on your digital and SaaS products.
It’s 2024 and the name of the game is ‘subscriptions’. But it’s not as easy as clicking the recurring payments button and sitting back while the money rolls in. Join Business Over Borders host, Leo Tucker, and our VP, Revenue, Matt Steinbrecher, as they break down how to optimize your checkout and payments flow to make sure you’re making the most of your subscription model.
Have you ever heard the term “PCI Compliance” and wondered what it’s all about? Should your business be PCI compliant? How serious are the penalties for non-compliance? Mike McGirr, Reach’s VP, Compliance & Privacy Officer, has the answers all to these questions & more. Join host, Leo Tucker, and learn exactly why anyone who touches customer payment information should be up to date on all things PCI. This includes your business, and any other third-party payment processors you work with.
Confused about the complexities of banks, global payments, and how to keep your international customers happy? Join our host, Leo Tucker, as he talks with Lohrasp Seify, SVP Technology at Reach, about how to use data-driven insights and localization to ensure you’re getting the highest approval rates no matter what borders your payments are travelling across.
For more, visit withreach.com/network
One of the oldest sayings in the book - you need money to make money. In this episode of Business Over Borders, join host Leo Tucker as he dives into the world of cash conversion cycles with Reach's VP Finance, Kevin Brent. You'll learn expert tips on how to navigate invoicing, offering net terms, and treasury management to ensure your working capital grows with your business.
