In this episode of Business Over Borders, host Leo Tucker connects with Lohrasp Seify, SVP Technology at Reach, to unpack the critical role of data in optimizing global e-commerce operations. Lohrasp delves into how businesses can move beyond simply collecting data to applying it strategically.
Dive into the episode for insights into identifying key performance indicators, understanding authorization rates, and avoiding common pitfalls like "overfitting" data. He emphasizes the importance of aligning data analysis with clear business objectives and offers practical advice for businesses at all stages of data maturity.
Discover how to transform data into actionable strategies for maximizing efficiency and growth in international markets.
Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border e-commerce knowledge: https://www.withreach.com/network
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