FULL TRANSCRIPT
Narrator: Mental health in Africa is often misperceived, leading to the stigmatisation of people with mental health issues. Because of this, those in need of treatment usually put it off. The cost of therapy doesn’t help either.
On this episode of Built in Africa, we put the spotlight on Shezlong, the first mental health-tech solution in the Middle East and North Africa (MENA).
According to a survey carried out by Egypt’s Ministry of Health in 2018, about 25 million people in Egypt — a quarter of the population — are suffering from a range of mental illnesses.
SFX: Ambulance siren.
In 2014, Ahmed Abu ElHaz, an Egyptian software engineer, was in an accident that almost cost him his limbs.
Ahmed Abu ElHaz: I had a severe depression after the accident and I wanted to go to a therapist to recover. But unfortunately, in Egypt, and similarly around Africa, it’s very difficult to find a good therapist.
Narrator: Given his previous background as a consultant with the World Health Organisation on mental health, Ahmed decided to build a platform to tackle the problem he faced.
Ahmed Abu ElHaz: I thought about how we can connect licensed therapists with anybody having mental disorders in a convenient, private, and anonymous way.
Narrator: Ruminating on how to tackle the problem, he considered stigmatisation, misconception, contradictions, and religious stance on mental health disorders, and concluded that online was the way to go.
Ahmed Abu ElHaz: The online therapy, definitely, it’s more convenient than clinics in different ways. The first thing is the people. It’s easier to share their emotions and share their thoughts in their houses, rather than going to the clinics.
Narrator: And so, in 2015, Shezlong was born as a video conferencing platform with a focus on mental health. With only three therapists initially, the platform was limited to Egypt and other Arabic-speaking nations.
Ahmed realised very quickly that the problem was two-pronged. To build a client base, he needed online awareness campaigns to destigmatise mental illness. On the other hand, he also needed to hire qualified therapists to provide service to said clients.
Ahmed Abu ElHaz: The main issue of mental health, it’s an untapped industry especially for people and government. The governments, especially in emerging markets, don’t put suitable budget for mental health and they don’t invest a lot to provide loans to protect the patients and the therapists. On the other hand, the people don’t have the awareness and the culture to go to the therapist, if we have depression, for example, and personality disorders.
Narrator: But he eventually surmounted the initial challenge. Today, Shezlong now engages over 300 licensed therapists who specialise in depression, anxiety disorder, psychotic disorder, addiction, among other fields. It has grown into a global product, used across 60 countries, and is available in English, Italian, Hindi, Swedish, Turkish, Greek, Urdu, Deutsch, and French.
Shezlong has managed to create a sub-niche in the area of European and American expatriates who require the services of culturally familiar therapists. These expatriates, Ahmed says, make up 30% of Shezlong’s clientbase.
Along the journey, Ahmed enlisted the help of other professionals like Mohamed ElShami, who served as the Medical Director, now Medical Advisor, and Shaheer Shaheen, who serves as the CTO. Ahmed is the CEO of the company.
Shezlong works sort of like a marketplace for mental health services. Both clients and therapists can access the platform via specialised apps available on the...
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