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Buffering
Zack Kilgore and Gabe Petersen
105 episodes
2 days ago
Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
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Marketing
Business
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All content for Buffering is the property of Zack Kilgore and Gabe Petersen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.
Show more...
Marketing
Business
Episodes (20/105)
Buffering
AI in Action: Implementing AI for Meaningful Outcomes with Drew Beverage

This week on Buffering, we are joined by Drew Beverage from 360 Broadband to explore the journey from dial-up internet to cutting-edge AI integrations. Join Zack, Gabe, and Drew as we discuss how 360 Broadband is using AI to transform customer experience and internal operations, as well as the future of personalization at scale in sales and support.

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1 day ago
35 minutes 45 seconds

Buffering
New Game New Rules: The Future of Broadband Takes Shape

This week on Buffering, we are sharing our favorite moments from ConneXions 2025 and exploring how agentic AI is reshaping the broadband landscape. From moving beyond prompts to securely activate AI agents to utilizing Market Insights for BSP to BXP transformation, join Zack and Gabe as we discuss some of the key-takeaways from ConneXions, and the impact for broadband leaders.

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1 week ago
34 minutes 1 second

Buffering
ConneXions25: How Nex-Tech Helps BSPs Tell Their Story in a Connected World

In this ConneXions episode, Join Zack and Gabe as we sit down with Lindsay and Maggie from Nex-Tech to learn how they are redefining what it means to market in the rural broadband space, and how digital marketing, creative strategies, and exceptional customer experiences can make the difference in growing your brand.

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1 week ago
20 minutes 27 seconds

Buffering
ConneXions25: How SCTelcom is Innovating to Redefine Sales and Customer Experience

In this ConneXions episode, join Zack and Gabe as we sit down with Weston Comfort, RVP of Sales Acceleration at Calix, and Paige Hermes, Business Solutions Manager at SCTelcom to explore how SCTelcom is transforming its culture, breaking bottlenecks, creating data-driven sales processes, and scaling a sales organization without compromising on customer experience.

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2 weeks ago
11 minutes 1 second

Buffering
ConneXions25: Building a Winning Sales Culture with eTex Communications

In this ConneXions episode, join Zack and Gabe as we sit down with Larry Montgomery, Director of Sales at eTex Communications to talk about what it takes to build a winning sales culture in the broadband industry, how the right blend of sales and marketing can transform your business, and how AI can complement your organization, rather than replace.

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2 weeks ago
11 minutes 48 seconds

Buffering
ConneXions25: How Elevate is Making Legendary Internet Real

In this ConneXions episode, join Zack and Gabe as we sit down with Katie and Craig from Elevate Internet to explore how they are redefining what it means to be a Broadband Experience Provider. From launching Legendary Internet to empowering subscribers with self-install options, Elevate is setting a new standard for engagement and experience.

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2 weeks ago
10 minutes 55 seconds

Buffering
ConneXions25: How Cablelynx is Reimagining Customer Experience and Cutting Through the Noise

In this ConneXions episode, join Zack and Gabe as we sit down with Laurie to talk about how Cablelynx is moderninizing marketing and building stronger community connections, cutting through the noise of legacy broadband marketing.

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2 weeks ago
13 minutes 47 seconds

Buffering
A Year of Buffering: From AI to Customer Experience, and Everything In Between

This week on Buffering, we’re taking a moment to reflect on a year of Buffering – Powered by Success, to revisit the most memorable moments, guest highlights, and themes that shaped Buffering in 2025. Join Zack and Gabe as we prepare for ConneXions 2025, and share highlights that include everything from customer experience to consumer behavior, to AI.

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3 weeks ago
41 minutes 52 seconds

Buffering
Crafting Connections: Defining the Experience Beyond Speed

This week on Buffering, we dive deep into the world of broadband tier naming connections, and explore how Bronze, Silver, and Gold tiers may be holding your brand back. Join Zack and Gabe as we discuss the hidden costs of the “metal standard”, the psychology behind plan names, and how to move beyond generic tiers to build authentic connections with your community.

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1 month ago
30 minutes 34 seconds

Buffering
The Agentic Browser: How Gemini is Reshaping the Marketer’s Funnel

This week on Buffering, we’re exploring how Google’s Gemini AI is transforming the Chrome browser, making a pivotal shift in digital interaction. Join Zack and Gabe as we discuss actionable strategies for optimizing your content for AI and how you can ensure your message stands out in an agentic, AI-driven world.

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1 month ago
31 minutes 55 seconds

Buffering
Buffering Ping: Shop and the Art of Frictionless Shopping

In this Ping, we explore how Shop is revolutionizing their customer experience with its frictionless shopping and powerful marketing tools. Join Zack and Gabe as we explore how a personalized Shop is personalizing the checkout process and leveraging post-purchase actions as marketing touchpoints.

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1 month ago
9 minutes 42 seconds

Buffering
We’ve Always Done It This Way: 10 Outdated Plays Still Haunting BSPs

This week on Buffering, we are diving into the world of outdated practices that are still haunting broadband service providers, from all-day service appointments to phone-only support, we are exploring the top 10 mistakes that might be ruining your customer experience.

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1 month ago
39 minutes 33 seconds

Buffering
The World Broadband Tour: Global Trends That Shape Local Markets

This week on Buffering, we’re taking you on a trip around the globe to explore how international broadband trends are shaping local markets. We’ll be diving into what broadband providers abroad are doing differently, and how North American BSPs can adapt these strategies in your own communities.

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1 month ago
39 minutes 33 seconds

Buffering
Insights to Impact: Turning Data into Direction with Candy Riem and Megan Powell

This week on Buffering, we are joined by Candy Reim, Vice President of Marketing and Customer Solutions at Midwest Energy & Communications, and Megan Powell, RVP of Success – Broadband Platform at Calix to explore how fiber is the foundation for new revenue streams, and why Market Insights is reshaping how providers benchmark against competitors.


Join Candy, Megan, Gabe, and Zack as we discuss the importance of turning insights into action, and action into impact for your business and subscribers.

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2 months ago
40 minutes 20 seconds

Buffering
The Buyer’s Lens: How Your Customers Rewrite Your Message

This week on Buffering, we are diving deep into how your marketing messages are transformed by your customers’ perceptions, while exploring the “silent rewrite” and how buyers will pull your words into their own stories, reshaping your brand’s narrative. Join Zack and Gabe as we uncover the impact of branding missteps, and the importance of aligning your messages with your customers’ personal needs.

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2 months ago
35 minutes 2 seconds

Buffering
Fearless Launch: Standing out with Differentiated Services with Roger Lewis

This week on Buffering, we are joined by Roger Lewis, Vice President of Product Management & Business Development at GVTC to share his insights on launching new products and services, and the importance of financial analysis, reducing churn, and developing customer profiles.


Join Zack and Gabe as we hear Roger’s perspective on the future of the broadband space, and share valuable advice for standing out in a competitive market.


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2 months ago
39 minutes 16 seconds

Buffering
Buffering Ping: Your Brand’s Next Move Might be on Reddit

In this Ping, we are diving into the fascinating world of Reddit, often referred to as the Front Page of the Internet to explore how they have become one of the most vibrant online communities, and what that means for marketers. Join Zack and Gabe as we break down what makes Reddit so appealing for brands.

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2 months ago
9 minutes 58 seconds

Buffering
Lost Dollars: The Hidden Financial Impact of a Lost Journey

This week on we are diving deep in to the intricacies of the customer journey, and breaking down each stage from initial awareness to post-purchase engagement, and the financial impact churn and acquisition can have on your business. Join Zack and Gabe as we share insights on how you can optimize every touchpoint to enhance customer satisfaction and drive loyalty.

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2 months ago
31 minutes 55 seconds

Buffering
Beyond the Prompt: Living in a Post-Prompt World with AI

This week on Buffering, we are diving deeper into the future of prompting, and what happens when AI no longer needs your input to take action. Join Zack and Gabe as we discuss how AI is already reshaping everyday tasks, and how new developments are already preparing us for a future where AI works proactively and independently.

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3 months ago
34 minutes 7 seconds

Buffering
Buffering Ping: Every Crumbl Touchpoint is a Treat

In this Ping, we are breaking down how Crumbl, the cookie giant, is quietly mastering omnichannel marketing. From social media hype to a sleek mobile app and in-store experience, Crumbl’s strategy is as frosted as their cookies.


Join Zack and Gabe as we explore how every brand touchpoint can drive engagement, loyalty, and turn cravings into conversion.

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3 months ago
8 minutes 19 seconds

Buffering
Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.