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Brilliant Ideas
Alyssa Bellisario
40 episodes
1 month ago
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
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Entrepreneurship
Business
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All content for Brilliant Ideas is the property of Alyssa Bellisario and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
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Entrepreneurship
Business
Episodes (20/40)
Brilliant Ideas
#40: Reflecting on Season 1 and What's Coming For Season 2
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
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1 month ago
11 minutes

Brilliant Ideas
#39: Inside the Grant Writing Accelerator Course with Nicole Beatty: Why Students Keep Coming Back
Most online courses give students a quick win—and then get forgotten. Nicole Beatty’s Grant Writing Accelerator Course is different. It’s a program students keep coming back to, because it offers more than information. With templates, tools, and a proven formula, the Accelerator becomes a reference point that builds confidence, leadership, and skills that last long after the first lesson. In this episode of Brilliant Ideas, I sit down with Nicole to go behind the scenes of her course. We tal...
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1 month ago
19 minutes

Brilliant Ideas
#38: Master Your Week with Kelly Leardon's Day-Batching System for Solopreneurs
Struggling to stay consistent and productive as a solopreneur? In this episode, Kelly Leardon shares her revolutionary approach to time management for entrepreneurs with ADHD or non-traditional thinking styles. She introduces a day-batching system and her Work Hard, Play Hard, Rest Hard framework, helping small business owners achieve follow-through without burnout. Key highlights from the episode include: Why traditional productivity systems fail solopreneurs—they were designed for corporate...
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2 months ago
35 minutes

Brilliant Ideas
#37: The Surprising Truth About Why Your Sales Page Isn’t Converting with Gina Whitehouse
Creating a successful digital product takes more than great content—it requires strategic copy that turns browsers into buyers. In this episode of Brilliant Ideas, Gina Whitehouse, conversion copywriter and host of the 7-Figure Copy Podcast, shares her journey and explains why the right messaging can make or break your sales. Here’s what you’ll learn from Gina in this episode: The pivotal moment when Gina realized that sales pages are the key to product successWhy beautiful websites often fai...
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2 months ago
30 minutes

Brilliant Ideas
#36: How Samantha Brown Scaled Her Organizing Business into a Digital Product Empire
Ever wonder how entrepreneurs turn their skills into digital products that actually sell? In this episode, Samantha Brown shares her journey from professional organizer to founder of the Pro Organizers Academy, where she helps women build their own organizing businesses. Samantha explains how she transformed her hands-on service business into a digital product ecosystem with online courses, membership programs, and coaching, all without overwhelming her audience. She focuses on simplicity, au...
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2 months ago
26 minutes

Brilliant Ideas
#35: How to Escape the Superhero Mom Trap with Gillian Gabryluk
What if burnout isn’t about doing too much, but about doing too much of the wrong things? In this episode, I sit down with Gillian Gabryluk, health coach and founder of Sileo Coaching, to talk about what she calls a “nervous system crash” and how it forced her to rethink everything about how she was living, working, and showing up for her family. Gillian shares how ambitious women often fall into the trap of trying to “do it all”, only to end up in survival mode, constantly juggling competing...
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2 months ago
20 minutes

Brilliant Ideas
#34: How to Use Vulnerability as a Branding Tool with Lisa Borin Miller
How can you share your personal story in your business without oversharing? In this powerful conversation, brand strategist Lisa Borin Miller, founder of Intentional Brand School, shares how to use vulnerability safely to build a brand that truly connects. If you’re a health or wellness practitioner who’s walked your healing journey, your personal story can be one of your most powerful brand assets—when used with intention. Lisa explains why clients don’t just want expertise; they want to kno...
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3 months ago
33 minutes

Brilliant Ideas
#33: Monica Tanner’s Secret to Strengthening Your Marriage While Growing Your Business
Ever felt pulled between your entrepreneurial ambitions and your marriage? That tension is exactly what we explore in this candid conversation with relationship coach Monica Tanner, who drops this game-changing perspective: "Your partner can be passionate about YOU without being passionate about what you're passionate about." Drawing from her upcoming book "Bad Marriage Advice," Monica reveals how conventional wisdom like "never go to bed angry" can actually damage relationships. She shares ...
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3 months ago
40 minutes

Brilliant Ideas
#32: How to Land Clients Quickly Using Lidia Axe’s TRUST Framework
Lidia Axe reveals that the key to landing coaching clients isn't endless social media posting, but leveraging your existing network through her TRUST framework. She shares her three-step process for turning warm leads into paying clients without the pressure of traditional sales tactics. • The TRUST framework focuses on borrowing trust from your existing network to gain clients quickly • Cold leads on social media typically require 7-11+ touchpoints before conversion, while warm network lead...
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3 months ago
43 minutes

Brilliant Ideas
#31: How to Create a Million-Dollar Brand with Heather Schaefer
What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it. • Understanding the critical difference between branding and marketing • Why branding must come before marketing to avoid wasting resources • How a proper brand strategy saved a client 77% in revenue in just 60 days • The importance of a comprehensive brand strategy (not just colors and fonts) • Why your brand...
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3 months ago
34 minutes

Brilliant Ideas
#30: How to Find the Right Price for Your Digital Product Without Undervaluing Yourself
Ever find yourself stuck in pricing paralysis? You're not alone. In this candid, tough-love episode, I'm challenging the conventional wisdom around digital product pricing. While high-ticket offers have their place (particularly for programs offering extensive access to your expertise), I've discovered that clinging to this model exclusively was preventing me from helping countless people who weren't ready for thousand-dollar investments. The breakthrough came when I realized a lower p...
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3 months ago
9 minutes

Brilliant Ideas
#29: Sales Funnels for Beginners: A Clear Path from Click to Customer
Sales funnels don't have to be complicated; they can be simple, guided paths that help people go from curiosity to purchase without feeling pushed. The key is creating a straightforward journey that builds relationships naturally, making the sale feel like the logical next step rather than a high-pressure situation. • A funnel is just a series of steps from stranger to buyer: awareness, interest, desire, action • Complicated funnels create more opportunities for mistakes and audience confusi...
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4 months ago
8 minutes

Brilliant Ideas
#28: A Beginner’s Guide to Website Analytics That Help Your Business Grow with Philippa Gamse
Navigating website analytics often feels like decoding a foreign language, full of charts, graphs, and numbers that seem important but leave most small business owners scratching their heads. What does all this data mean for your bottom line? Philippa, a digital marketing veteran with 25 years of experience transforming raw data into revenue growth, cuts through the confusion with remarkable clarity. She explains that the true challenge isn't collecting data (tools like Google Analytic...
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4 months ago
25 minutes

Brilliant Ideas
#27: The Baby Biome First Foods Plan Course That’s Helping Parents Reverse Allergies with Kate Pope
Kate Pope is revolutionizing how parents think about introducing solid foods to their babies. As founder of Regenerative Cooking School and a Nutritional Therapy Practitioner, she's created the Baby Biome First Foods Plan—a program that's helped thousands of families naturally reverse symptoms like eczema, allergies, and digestive issues through strategic food introduction. What makes Kate's approach so powerful? While most experts focus merely on what foods to introduce and when, Kate dives...
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4 months ago
24 minutes

Brilliant Ideas
#26: Break the Starving Artist Narrative Through Authentic Storytelling with Kendall Cherry
Kendall Cherry, ghostwriter for multi-million dollar startups, shares transformative insights on overcoming the fear of selling through authentic storytelling, addressing the guilt that keeps many entrepreneurs from effectively marketing their services. • Identifying the "starving artist narrative" that reinforces guilt around making money from creative endeavors • Taking "sales field trips" to observe how businesses naturally incorporate selling without being pushy • Using specific storytel...
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4 months ago
32 minutes

Brilliant Ideas
#25: How Renee Moten Built a 20,000+ Community Around Knee Pain Relief
Renee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 people and regularly fills her webinars with hundreds of engaged participants. • Discovering alternative methods to healing knee pain after traditional medical advice failed • Building a community of women supporting each other through healing • Going from...
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5 months ago
28 minutes

Brilliant Ideas
#24: The Dark Side of Social Media: AI, Bots, and Shadow Banning with Tim O'Hearn
Tim takes us behind the social media curtain to reveal uncomfortable truths about what's really happening in our feeds. Having operated in the gray areas of Instagram growth, he shares startling insights: up to 40% of social media traffic might be fake, strategically engineered through automated engagement tactics designed to trigger reciprocation. This isn't speculation – it's based on firsthand experience running services that manipulated algorithms for follower growth. The conversation ve...
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5 months ago
24 minutes

Brilliant Ideas
#23: Reframing Your Skills: How to Navigate Career Transitions with Confidence with Shannon Russell
Shannon Russell shares her journey from being a TV producer for 16 years at MTV, VH1, and TLC to becoming a career transition and business coach who helps women create their second act success. She discusses transferring skills from a traditional job to entrepreneurship and the importance of mindset shifts when changing careers. • Identifying transferable skills is crucial when pivoting careers • Planning a strategic exit requires research and financial preparation • The UMAP assessment help...
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5 months ago
20 minutes

Brilliant Ideas
#22: Turning Childhood Memories into a Powerful Personal Brand with Hersh Rephun
What if the key to building a powerful brand isn't found in fancy logos or clever taglines, but in truly knowing yourself? This thought-provoking conversation with branding expert Hersh Rephun challenges everything you thought you knew about personal branding. "Know yourself before you brand yourself" isn't just Hersh's motto—it's the foundation of his revolutionary approach to helping entrepreneurs discover their authentic voice. He reveals why so many business owners end up sounding like e...
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5 months ago
33 minutes

Brilliant Ideas
#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi Kinney
Ever catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exactly how to break that cycle. Debi reveals the four psychological barriers keeping you stuck: fear of judgment, lack of clarity about your concept, knowledge gaps in implementation, and the perfectionism trap that tells you everything must be flawless ...
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6 months ago
26 minutes

Brilliant Ideas
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...