Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
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Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
#31: How to Create a Million-Dollar Brand with Heather Schaefer
Brilliant Ideas
34 minutes
3 months ago
#31: How to Create a Million-Dollar Brand with Heather Schaefer
What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it. • Understanding the critical difference between branding and marketing • Why branding must come before marketing to avoid wasting resources • How a proper brand strategy saved a client 77% in revenue in just 60 days • The importance of a comprehensive brand strategy (not just colors and fonts) • Why your brand...
Brilliant Ideas
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of entrepreneurship and the common threads that connect successful digital product creators across different industries. • Highlighting the real, imperfect nature of entrepreneurship versus the filtered Instagram reality • Revealing the season's top five ...
