Breaking BizDev

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/bd/83/7d/bd837d1a-1f3a-2861-8094-84803faf8964/mza_1901368316190718462.jpg/600x600bb.jpg

Breaking BizDev

John Tyreman & Mark Wainwright

63 episodes

3 days ago

Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...

Show more...

All content for Breaking BizDev is the property of John Tyreman & Mark Wainwright and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...

Show more...

Episodes (20/63)

Breaking BizDev

The Power Of Saying 'No': Turning Down Opportunities May Actually Be a Good Thing

Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...

2 weeks ago

43 minutes

Breaking BizDev

The Pipeline Graveyard: Bringing Cold Leads Back to Life

Your CRM is haunted. Not by ghosts...but by cold leads, stalled proposals, and “maybe next quarter” conversations that never saw the light of day. In this episode, John and Mark take you on a guided tour of the Pipeline Graveyard—where dead deals lurk, and second chances await. Despite the Halloween theme, this one’s evergreen. Because let’s be honest: deals go dark year-round. We’ll show you how to diagnose the truly dead, spot signs of life, and—when the timing’s right—resurrect opportunit...

4 weeks ago

41 minutes

Breaking BizDev

Partner Involvement in Sales and Marketing: What Could Go Wrong?

Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong? In this episode, John and Mark explore the pros and cons of partner involvement in business development. They look at the benefits and drawbacks of a firm partner's role in both marketing and sales. Identify actionable strategies for helping your firm's partners engage in the right kind of business development efforts. CHAPTERS 00:00 Welcome + Listener shoutouts 03:18 Episode Rundown 04...

1 month ago

37 minutes

Breaking BizDev

Listen Up! Create Stronger Client Bonds With Empathy and Understanding

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." - Dale Carnegie In this episode, Mark and John explore the importance of understanding clients better than they understand themselves. The conversation focuses on how actively listening to understand client needs can transform your business success, highlighting key concepts such as the empathy gap, the empathy map, and how this level of ...

1 month ago

41 minutes

Breaking BizDev

Quit Your Pitching! How NOT to do Social Selling

Before you pitch slap that prospect, listen to this episode. John and Mark tear down some terrible 'pitch slaps' from their LinkedIn DMs and offer a better way to approach social media. Shift your social media marketing from spammy sales tactics to authentic relationship-building. Listen to this episode to learn more. CHAPTERS: 00:00 Welcome 00:59 Origins of the Pitch Slap 03:20 Social Selling 10:47 Pitch Slap Examples 19:50 A Different Way to Do Social Selling 30:48 Connect Instead of Crea...

2 months ago

37 minutes

Breaking BizDev

The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'

What kind of buyer did you talk to on your last sales call? When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyreman and Mark Wainwright will answer in this episode of Breaking BizDev. CHAPTERS: 00:00 Intro 03:00 The Buying Committee 04:32 The Three Diff...

2 months ago

36 minutes

Breaking BizDev

Account Expansion: Unlock Revenue You Already Earned

Why expand existing accounts when you can chase new logos forever? 😵‍💫 On this episode, John and Mark break down the concept of 'account expansion' — growing revenue from existing client accounts: • The difference between upsell and cross-sell • 3 common mistakes firms make in account expansion • Identifying key decision-makers and organizational triggers • The importance of curiosity in building trust in relationships • How to frame your services in the context of what the client values C...

3 months ago

40 minutes

Breaking BizDev

Digital Marketing Strategy for Consulting Firms

For consulting firms that have exhausted their network and the referral well has run dry, a digital marketing strategy is essential to attract new clients. But how? In this episode, Mark and John walk through a step-by-step framework perfect for experts and firms who need to reach a broader audience to generate new business opportunities. This doesn’t mean you need to become a well-known celebrity or go ‘viral’ at a Coldplay concert. Instead, build visibility within a tight, focused slice of ...

3 months ago

31 minutes

Breaking BizDev

Selling or Serving: Is Your Firm Truly Client-Centric?

Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients. On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear: From selling to serving—an overview of the core mindset shiftWhere firms get it wrongWhat a client success mindset looks like in practiceHow to build the culture that support...

4 months ago

37 minutes

Breaking BizDev

The Psychology of Familiarity: Building Trust with Mere Exposure

*Trust* is what wins new business in professional services...but your ideal clients can't trust you if they don't *like* you, and they can't like you if they don't *know* about you. On this episode of Breaking BizDev, John and Mark break down "the mere exposure effect," also referred to as the "familiarity bias" and how firms and experts can take advantage of this cognitive bias and leverage psychology in their business development strategies. This episode also features guest voi...

4 months ago

35 minutes

Breaking BizDev

Monthly Recurring Revenue: Predictability for You AND Your Clients

Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. Tired of the roller coaster of income highs and lows? We unpack why MRR isn't just for SaaS companies and how your firm can apply it to smooth out those wild fluctuations in revenue. Along the way, we discuss the sneaky benefits for both you and your clients, and provide some realistic, not-s...

5 months ago

35 minutes

Breaking BizDev

What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap

In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day. John shares his extensive experience with accounting firms and highlights insights gathered from the 2025 Association for Accounting Marketing (AAM) Summit Conference in Phoenix, AZ. The episode features quick interviews with sales and marketing profess...

5 months ago

40 minutes

Breaking BizDev

Your Next Proposal? It's a Trap!

Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in crafting and submitting proposals, this episode provides actionable insights and tips. Whether you're a seasoned professional or new to business development, this snarky yet insightful episode will help you navigate the fraught process of proposa...

6 months ago

34 minutes

Breaking BizDev

Free vs Paid Offers: Crafting an Effective Lead Generation Strategy

Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear: The roles of free vs paid offers in lead generationHow these offers work together in your marketing programHow to measure the performance of each kind of offerVarious cognitive biases that influ...

6 months ago

30 minutes

Breaking BizDev

3 (Really) Bad Reasons to Hire a Rainmaker

In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway?Various ways firms organize their sales functionsHow buyers evaluate professional services firmsReally bad reason #1 - you don’t know how to sellReally bad reason #2 - you need a deal closerReally bad reason #3 - you want to grow fasterRead Mark’s full blog...

7 months ago

29 minutes

Breaking BizDev

Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example

Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and emphasize the significance of preparation, especially for those new to sales conversations. In this conversation, you’ll hear: The components of a sa...

7 months ago

35 minutes

Breaking BizDev

Shape the Future of Breaking BizDev: Share Your Feedback Today

Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your preferred way to listen? Let us know! In this short bonus episode, John and Mark share some early feedback from the listener survey, and how you can participate and help steer the conversation. Take the survey as you listen to the episode. Why not? Share your feedback here:https://www...

7 months ago

6 minutes

Breaking BizDev

Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning

Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover: The nuanced differences between focus, specialization, and positioningReasons why firms should embrace specializationHow to identify the right area of specializationHow to align your specialization with...

7 months ago

32 minutes

Breaking BizDev

Looking in the Mirror: How to Be Accountable Even When You Lose

“We’re in a bad economy…” “We’re experts. We’re never wrong…” “We’re up against tough competition…” "Our point of contact was a jerk..." …but what if it’s not them? What if it’s you? In this episode, John and Mark dissect what it truly means to be accountable when you lose a prospective client. We dig into the obstacles that professionals encounter when owning up to losses and present actionable strategies to transform setbacks into stepping stones for growth. In this conversation, we ...

8 months ago

29 minutes

Breaking BizDev

From Solo to Enterprise: A Timelapse of Business Development Maturity

Imagine you could fast-forward your firm's growth and watch it like a time-lapse video going through different stages: Solo Small Mid-size EnterpriseWhat needs to happen in your sales and marketing functions to achieve growth at each stage? How do sales and marketing challenges evolve? That's what this episode is all about. Listen as John and Mark guide you through this sales and marketing maturation journey, along with guest appearances from Reuben Swartz and Mel Lester....

8 months ago

42 minutes