Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...
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Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...
The Power Of Saying 'No': Turning Down Opportunities May Actually Be a Good Thing
Breaking BizDev
43 minutes
2 weeks ago
The Power Of Saying 'No': Turning Down Opportunities May Actually Be a Good Thing
Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...
Breaking BizDev
Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵 In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it. 00:00 Introduction 02:06 Welcome 03:21 Qualification 08:16 Cognitive Biases 10:48 FOMO 14:25 No Kee...
