In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with loca...

In this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business. Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs. We discuss the importance of sustainability and responsible business practices, ...

In this episode of the Branding for Impact podcast, we sit down with Trisha Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Trisha shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine. We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity ...

In this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds li...

In this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insigh...

In this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali. We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importa...

Join in on our conversation with Lindsay Davis, founder of Femtech Association Asia, to discuss the significant strides being made in the Femtech industry across the region. Lindsay shares her journey from working in multicultural advertising to leading one of Asia's largest networks dedicated to improving women's health through technology. We discuss the growing market potential for Femtech, the challenges of underfunding and under-research in women's health, and the importance...

In this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape. We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Flor...

In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerc...

Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form. For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. Topics we cover this month: How sustainable is Patagonia if no one can afford to buy it?Encourage Plant-Based diets with choice architecture, not bans or marketing st...

Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry. Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going. What we cover: - How we need to move past RECYCLING into ELIMINATING WASTE - The urgency for the fashion industry to reinvent itself through material innovation - Being pro...

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”. In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences. What we cover in this episode: What is the purpose of the NFT? How does it add value to both the brand and the audience? How to use NFT as a tool, rather than a commodity Understand how the NFT fits into your brand story and holistic custom...

Welcome to Season 2 of Branding for Impact Podcast! 2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023. What we cover: 1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop.&nbs...

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign! What we cover: 02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero) 04:52 Think beyond the physical and into the 5 senses (Case study: Joloko) 06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula) ------------------------------------------ If you’re intereste...

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today. We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them? In this episode, we’ll share the findings to these questions: Which generations are taking the most action in helping social/envi...

We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays: How to make my instagram less messy, and more inviting?What are eDM best practices?How do I create a brand story when there’s none?How do I get more fundraising when we have no budget to spend on paid ads?How do I capture someone’s attention on my socials or website?Listen in to find out! What we cover: 01:22 “How to make my IG grid less messy and more inv...

Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022! What we cover: 02:18 Expand your ...

What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know. What we cover: 03:18 Gathering quantitative data with surveys 04:54 How to get deeper insights with qualitative research 08:11 Looking at other brands to borrow what’s ...

Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon. What we cover: 01:16 How not having a long term goal or being afraid to dream big hold you back from big success 03:23 Not understanding what your unique selling point (USP) is, and what’s in it for peop...

Online dating has proven to be a huge success for so many! What’s that got to do with branding? In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating. What we cover: 01:35 Making a good first impression 02:16 Transparency and honesty go a long way 03:18 Don’t be a prick 04:25 Focus on the next best step 05:30 Keep them committed 06:18 What’s in it for them? 06:38 Your goal is for them...