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Branding for Impact with Rosann Ling
Rosann Ling
22 episodes
4 months ago
In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with loca...
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Marketing
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In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with loca...
Show more...
Marketing
Arts,
Business,
Design,
Non-Profit
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/31/70/e8/3170e812-10bb-84ec-d813-3d26c545f31c/mza_1429216330104470167.jpg/600x600bb.jpg
7 ways brand building is a lot like dating
Branding for Impact with Rosann Ling
8 minutes
3 years ago
7 ways brand building is a lot like dating
Online dating has proven to be a huge success for so many! What’s that got to do with branding? In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating. What we cover: 01:35 Making a good first impression 02:16 Transparency and honesty go a long way 03:18 Don’t be a prick 04:25 Focus on the next best step 05:30 Keep them committed 06:18 What’s in it for them? 06:38 Your goal is for them...
Branding for Impact with Rosann Ling
In this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with loca...