Listen Up, These Are Brand Stories! A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is. Every company has a story to tell—from the small start-up to the large enterprise and everything in between.