Listen Up, These Are Brand Stories!
A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is.
Every company has a story to tell—from the small start-up to the large enterprise and everything in between.
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Listen Up, These Are Brand Stories!
A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is.
Every company has a story to tell—from the small start-up to the large enterprise and everything in between.
Data Kidnapping: Because File Encryption Is So 2020 | A Brand Story with Brett Stone-Gross, Senior Director of Threat Intelligence at Zscaler | A Black Hat USA 2025 Conference On Location Brand Story
Brand Stories Podcasts
21 minutes 11 seconds
3 months ago
Data Kidnapping: Because File Encryption Is So 2020 | A Brand Story with Brett Stone-Gross, Senior Director of Threat Intelligence at Zscaler | A Black Hat USA 2025 Conference On Location Brand Story
Ransomware groups are increasingly abandoning file encryption in favor of high-value data theft, using extortion to extract massive payouts while avoiding the spotlight. This conversation reveals who they target, how they operate, and what organizations can do to shut down their most exploitable weaknesses.
Brand Stories Podcasts
Listen Up, These Are Brand Stories!
A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is.
Every company has a story to tell—from the small start-up to the large enterprise and everything in between.
