BRAND: ME! with Preston Konrad

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BRAND: ME! with Preston Konrad

Preston Konrad, Upstarter Podcast Network

38 episodes

4 months ago

Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.

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Entrepreneurship

All content for BRAND: ME! with Preston Konrad is the property of Preston Konrad, Upstarter Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.

Show more...

Entrepreneurship

Episodes (20/38)

BRAND: ME! with Preston Konrad

Myth Busting Online: with Dave Coast

Happy Tuesday fam! Happy to welcome my guest for this week’s episode of Brand:Me, Nutritionist and Digital Creator, Dave Coast. Dave founded the world’s first 21-day EcoNutrition Challenge to inspire people to take climate action while simultaneously improving their health. His brilliant work has been featured in GQ, OUT, Mother Jones magazine and more. He regularly creates content about nutrition, fitness, healthy living so together we dive in on how to innovatively conquer myth-busting online. He shares some great tips on how to balance sharing your life on social media as a content creator and how to also maintain some privacy. He also weighs in how he discovered the perfect way to use Instagram for him and his brand, and how to effectively detach yourself from social media when it’s needed. Happy listening!

3 years ago

39 minutes

BRAND: ME! with Preston Konrad

My Take on IG Reels

Happy Tuesday people! This week on Brand:Me, it’s just family and I’m here to break down the out break of IG reels. It’s no secret we all have a love hate relationship with Instagram lately, but I’m here to share some new tips and tactics I’ve uncovered to increase your following, grow your brand and maximize your monetization. Timestamps: 4:05 - Applying current trends to your brand 6:33 - Keep your Reels quick 7:50 - Getting started with templates 9:49 - Tagging shopping links on Reels -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

14 minutes

BRAND: ME! with Preston Konrad

PR + Media from the Pro: with Liza Suloti

Happy Tuesday people, hope you had a nice Holiday weekend! On this week’s episode of Brand:Me, I’m joined by Liza Suloti - Co-Founder and Chief Communications Officer of SHADOW, an award-winning creative marketing and communications agency. This week is all about PR, the state of the influencer industry, and the social media/digital landscape at large. We discuss cool creative strategies, efficient brand consulting, and all the iterations of how marketing has shifted over the years. Liza weighs in on how important it is to get your foot in the door with confidence and an open mind. She shares how she originally fell in love with the art of PR and communications, and how her role at SHADOW (weareshadow) has evolved into what it is today.

Timestamps:
2:16 - How did you get started in PR?
16:36 - How to get your brand name out there
19:32 - You are the expert of your field
29:29 - Shift in influencer culture
31:41 - "Where do you see yourself in 5 years?"
36:32 - No assholes allowed

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Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

39 minutes

BRAND: ME! with Preston Konrad

Moving on to the Next Chapter: with Meghan Picerno

Hi people! On this week’s episode of Brand:Me, I’m joined by the beautiful and magnificently talented Broadway actress, Meghan Picerno. Meghan shares that growing up in Chicago, theater wasn’t always on her radar for her future. From originating from singing in church as a kid and then getting her musical start solely in the opera world, with a twist of fate and keeping an open-mind, she made her big-time Broadway debut as the lead in Phantom of the Opera. We discuss that you’re really able to find who you’re meant to be through exploring hobbies, activities and things that make you happy. Maybe you don’t want to launch a product or be a big tv personality for your career path, but if there’s something fun that makes you happy, you have nothing to lose - so just TRY it. Timestamps: 2:25 - How did you get into musical theater? 11:07 - Getting by as a performer in New York 18:44 - How do you move on from a role? 27:13 - What happens after Broadway? -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

37 minutes

BRAND: ME! with Preston Konrad

Launching a Brand Post-Covid: with Angelo Grinceri

Happy Tuesday people! On this week’s episode of Brand:Me, I’m joined by wellness coach and fitness guru, Angelo Grinceri. We discuss the shift the pandemic caused the fitness industry and how to take advantage of it. Angelo points out the importance of physical activity that makes you happy to take care of yourself, while still having a good time. Since being named The Sexiest Trainer Alive by People Magazine, Angelo started his own company in the pandemic, Happie.me, creating functional food vitamins and supplements and regenerative medicine for the body, mind & heart. We deep dive on the inside scoop of what it’s really like to launch a brand post-lockdown and how to explore today’s trends.

Timestamps:
2:31 - How did you start as the "sexiest trainer alive"
10:28 - How has the pandemic shifted your understanding of fitness?
17:45 - How did you transition into supplements?
23:09 - Digital fitness in a post-COVID world

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Let's connect!

To get more info and updates on the podcast: @brandmepodcast

Follow my personal instagram account: @prestonkonrad

Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

35 minutes

BRAND: ME! with Preston Konrad

Running a Brand Based on Sharing Content: with Maggie Kelley (Best of Bravo)

This week on Brand:Me I’m joined by the ICONIC Maggie Kelley, also known by her online alias, “Best of Bravo”. Maggie Kelley runs social media accounts dedicated to the Bravo Network, keeping her audience updated and entertained with all that is Real Housewives, Below Deck and all that’s in between pop culture related. We discuss how her creation of a random anonymous fan account turned into a full-time hustle and how dedication, discipline and vulnerability contributed to its viral success. She weighs in on the importance of just having fun and not de-valuing yourself in order to grow. Once she sprinkled in her “Maggie” personality and integrated her personal life into her “Bravo” audience, a whole new set of doors opened. Timestamps: 2:32 - How did you start on social media? 8:14 - Growing on Instagram 16:50 - How do you stay engaged with your followers? 21:01 - Bravo Brands 26:37 - Must-Watch Bravo shows -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

29 minutes

BRAND: ME! with Preston Konrad

Mastering Reels: with Bret Shuford

This week on Brand:Me I’m joined by the extremely talented and multi-faceted creative life coach, Bret Shuford! We dive into all that is the power of social media and dissecting why Instagram Reels are such an effective contribution to your brand. We discuss how not everything you post online has to be educational or valuable to your audience, but just simply a way of connecting through a creative output. With today’s technology and social media, there is value of having people see themselves through you. Happy listening people! Timestamps: 2:47 - How did you transition from theater to entrepreneur 8:05 - Whats the number one thing people ask you about their business? 17:01 - Why you need to look into reel monetization 24:26 - How do you treat non-video content? 28:01 - What brand moment lives rent free in your head? -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

31 minutes

BRAND: ME! with Preston Konrad

Opening Closed Doors: with Lilliana Vazquez

Happy Wednesday people! Hope you had a nice long holiday weekend! On this week’s episode of Brand:Me! I’m joined by tv personality, story teller and Santiago’s mom - Lilliana Vazquez. Join us where we talk about opening closed doors. Lilliana emphasizes the importance of vulnerably telling your story with the world and not someone else's. She weighs in on how to never take no for an answer, how to make the best out of rejection and how to flip the script of your brand successfully and effectively. Timestamps: 5:43 - Lilliana's infertility story 8:32 - How did you expand upon your blog? 14:04 - You are in the business of you 25:16 - How to get in the room 28:56 - Lilliana's concerns over her brand name -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

33 minutes

BRAND: ME! with Preston Konrad

My Take on Tik Tok

Happy Tuesday! It’s just strictly fam on this week’s episode of Brand:Me. Join me on my first mini solo episode where I dive into the chaotic world that is everyone’s latest and favorite, TikTok. While I always like to recommend diversifying your media presence, I give my take on the effectiveness TikTok can have on pushing your personal or professional brand to the next level. Being active on TikTok and finding your niche can really open some wild doors you never thought possible. It’s helped me as an influencer reach a brand new audience but on the other hand, it’s helped my life out as a consumer like I never imagined. Whether you’re doing the latest dance trends, showing off a new clothing haul or just swiping for hours like the rest of us, TIKTOK IS IT! Timestamps: 1:00 - Frustrated with Instagram 5:15 - Reinventing yourself on Tik Tok 12:28 - Best Tik Tok practices 16:25 - With Tik Tok, the realer the better -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com

3 years ago

22 minutes

BRAND: ME! with Preston Konrad

Leaning into your Expertise with Ron Robinson

Join me on this week’s episode of Brand:Me where I’m joined by veteran cosmetic chemist and CEO of BeautyStat, Ron Robinson. Ron dives deep into how to start and maintain not only a triumphant brand, but a killer skincare routine. We discuss how effectively leaning into your background, experience and skill sets can blossom your brand. Being quoted as “Tik Tok’s Most Famous Cosmetic Chemist,” Ron also ties in how the power of social media, getting enough objective feedback and interacting with your audience can really make or break your brand’s success. Timestamps: 2:09 - How did you get started as the chemist? 6:03 - Whats the deal with vitamin C? 11:30 - How do you come up with your next product idea 16:55 - How do you make a perfect headline? 20:54 - How did you prepare for opening a physical store? 28:29 - Your greatest branding failure -- Let's connect! To get more info and updates on the podcast: @brandmepodcast Follow my personal instagram account: @prestonkonrad Check out my website for all things Preston Konrad: prestonkonrad.com If you enjoy this podcast please Rate, Review, Subscribe and SHARE this out on Apple Podcasts

3 years ago

31 minutes

BRAND: ME! with Preston Konrad

Don’t Get Put in a Box with Skyler Bouchard Oppenheim

Join me this week on Brand:Me where I’m joined by chef and tv personality Skyler Bouchard Oppenheim. This episode is all not only about the key to finding your own lane in your industry but also finding the effective ways of making your brand pop, and perhaps that means rebranding yourself! Starting at NYU studying broadcast journalism with creating a side hustle of food blogs for fun, Skyler evolved her career today into the perfect combination of the two. Skyler and I discuss how to find your niche in a really wide category like the food industry and how to branch out and avoid being stuck in “the box” others are putting you in.

3 years ago

34 minutes

BRAND: ME! with Preston Konrad

Building Your Brand Communities: with Keoni Hudoba

This week’s episode of Brand:Me, we’re joined by the very admirable and inspiring celebrity trainer and fitness guru, Keoni Hudoba. From working at the first Barry’s Boot Camp and SoulCycle in Manhattan to being a sponsor for Under Armour, Keoni built his brand Cyc Fitness from the ground up. Keoni started in the performing arts field and after going to school for Opera and realizing it wasn’t the right fit, he initiated a mental, physical and emotional transformation which led him to his fitness journey and successful career today. We speak on how to establish a loyal audience and community, when to appropriately take a big risk in your career and the importance of removing the word “failure” from your vocabulary. Know your voice, know your audience, know what you stand for and failing isn’t an option.

3 years ago

33 minutes

BRAND: ME! with Preston Konrad

Breaking In: Starting your Brand in a Crowded Field: with Makho Ndlovu

It’s your time to shine! Join us this week on the Brand:Me podcast where I speak to the incredibly talented media personality, Makho Ndlovu. If you’re looking for a change, trying to get your dream job or wanting to break into a new industry, this episode is for you! The beautiful Makho gives us some great advice to always be open minded and patient. She lets us know about her progressive experience in television, how the attention to social media has improved her personal brand and the importance of implementing the variety of advice you’re given. Whether you’re starting a brand new career or wanting to go on a different path, it’s important to be prepared and stay on your toes and undoubtedly your strengths will shine through.

3 years ago

28 minutes

BRAND: ME! with Preston Konrad

Credibility: Building a Brand Backed by Experience: with Dr. Loretta

How do you get people to trust you and your brand? This week, we talk credibility where I’m joined by avid clinical researcher, published author, and highly praised dermatologist, Dr. Loretta Ciraldo. In 1975 at Harvard Medical school, Dr. Loretta started her impressive journey into today’s world of skincare, creating an electric resume of experience and knowledge. On this episode of Brand Me, Dr. Loretta shares the importance of consistency, your background of experience, and a trustworthy team formulates powerful credibility in your line of work. Plus, she lets us in on how to properly build relationships intentionally to create credibility. Not only does she share prodigious tips and tricks on how to significantly improve our skincare routine AND our social media, but also how to turn your true passion into a full time career with pure dedication and crucial tactics to your craft.

3 years ago

33 minutes

BRAND: ME! with Preston Konrad

Juggling it All: with Louise Roe

Looking for new ways to navigate a busy life? Join us on this week’s episode of Brand Me where I’m joined by fashion journalist and interior design guru Louise Roe. We dive in on the benefits of time management, prioritization and self care in both your professional and personal life. She lets us in on her mastery of life’s balancing act and assures us to it’s okay to not have all the answers. Whether you’re working multiple jobs by choice, necessity or just have a lot on your plate, we discuss how to never be afraid to try new things or explore a new field, and to never let the stress of it all get the best of you and your potential.

3 years ago

34 minutes

BRAND: ME! with Preston Konrad

Diversifying it: with Luke Ditella

Feeling like a one-note and ready to switch it up? This week I’m joined by multi-facetted entrepreneur, model, brand ambassador and father Luke Ditella. We speak all about diversifying your brand and how to have the whole package without sacrificing what makes you happy. Luke has seen and done it all so he gives us some great tips on how to juggle the right balance of all your endeavors and projects. Social media is an unusual paradox and Luke points out the latest importance of a niche and how to properly categorize your brand in your industry without overkill. Organic passion, vulnerability and not being afraid to color outside the lines will grow and diversify your brand like you’ve never expected.

3 years ago

35 minutes

BRAND: ME! with Preston Konrad

The Power of Positivity: with Kate Sands

This week is all about positivity! On the latest episode of Brand:Me!, I’m joined by Katie Sands, style expert and TV host also known as @honestlykate on social. Growing up with a theater background, Katie bravely grew her passion for communication in different directions, giving us some insight on how she used it to build her personal brand. This ray of sunshine and I discuss the good, the bad and the ugly of climbing the social media ladder and what it takes to get there. Growing your personal brand can be exhausting and stressful but Katie gives us some great tips and tricks to stay positive and see the light at the end of the tunnel.

3 years ago

35 minutes

BRAND: ME! with Preston Konrad

Balancing the Spotlight: with Rachel Smith

Fancy being in the spotlight? Tune in to this week’s episode of Brand:Me where I’m joined by Entertainment Tonight’s Rachel Smith. From the pageant world to red carpet, she shares what it takes to successfully get your foot into the door in the world of entertainment news. A great smile and a bubbly personality are not the only key factors to conducting a good interview, but she points out the importance of passion, discipline and commitment and how far it can take you.

3 years ago

33 minutes

BRAND: ME! with Preston Konrad

Taking a Leap: with Charlee Atkins

How do you know when to take that next big step? Tune in to this week’s episode of Brand:Me! where I sit down with NYC based fitness enthusiast, Charlee Atkins. She shares the evolution of her inspiring success story starting as an instructor at Soul Cycle to taking the leap of starting her very own fitness brand, “Le Sweat.” She explains while there is comfort in familiarity in your career, the benefits of moving on from something so great, can open up endless doors of opportunities you never even knew were around the corner.

3 years ago

35 minutes

BRAND: ME! with Preston Konrad

Reinvention: with Lindsi Lane

Ready to change things up? Superstar stylist and mogul mama Lindsi Lane stopped by this week! On this episode of Brand:Me, we talk bigger, better and the power of reinvention in a brand. Whether it’s reaching a new target audience, a complete 180 of your industry or even just a logo tweak, Lindsi weighs in on the importance of manifestation and how change isn’t always a bad thing. She shares her origin story of being the youngest personal shopper in Barneys New York history and how her start shaped her into the girl boss she is today.

3 years ago

34 minutes